How to run customer interviews that don't suck
Five steps to ensure you don't waste customers' time or yours
About this video
Customer conversations are the most powerful tool for mapping out how & why buyers, buy things People will tell you to "talk to your customers" but no one really shows you HOW. Talking to them is the most powerful method for deeply understanding how & why customers do things. This is the process I've used to run hundreds of interviews for B2B customers; that unlock the insights your business needs.
In this video you will learn:
- Choosing the type of interview you need - Setting research objectives - Who to interview - Where & how to find people - How to conduct the interviews
I help B2B marketing teams run market and customer research which doesn't suck. I help B2B teams get all the first-party data they need, to build marketing & sales programs, to influence their ideal customers' buying decisions.
Ryan is very enthusiastic to help out and gave very good advice on doing customer research interviews. Would highly recommend him!
Ryan is helpful for discussing strategies and understanding the target market!Strongly recommended!
Ryan was great! He came prepared with resources, asked questions to understand my business, and gave positive/helpful feedback with next steps. Awesome session!
Ryan is a life-saver and eye-opener. I booked a call with him to discuss press strategy for an upcoming announcement for one of my clients. His experience working in investigative journalism coupled with his kind and happy-to-help attitude left me feeling confident and grateful for his time. He has a wealth of information and is someone I'd love to grab a beer with some day. Thank you, Ryan!
I wanted to take a moment to express my gratitude for the mentorship session on growth that we recently had. Your insights and guidance have been invaluable to me, and I feel so fortunate to have you as a mentor. The session was incredibly informative and provided me with a new perspective that I can employ for my personal and professional development. I was particularly impressed by your ability to provide clear and concise explanations, as well as your willingness to share your personal experiences and expertise. Thank you so much and looking forward to reconnect in the future!
