We specialize in buyer research interviews for B2B. We have access to millions of B2B professionals who match your ideal buyer. We start booking conversations 72 hours after launching your project. You get all the first-party data you need, to build go-to-market programs, that influence your ideal customers' buying decisions. - Their roles and responsibilities - The business process buyers are responsible for - How problems & challenges manifest in this process - How they try to solve these problems - How and why they prioritized various solutions - Buying triggers and catalysts of change - Their perceptions of vendors/solutions in the market - How buyers select and evaluate vendors - Buying committee members and what they care about I've logged 23+ years in Marketing, Sales, & Business Development. I spent 3 years working as an investigative reporter. I've interviewed over 2300 people in my career. I've worked with over 200 B2B businesses of all shapes and sizes.
Ryan Paul Gibson
B2B Market/Customer Researcher
Bio
Howdy, I’m Ryan… I have 24 years of marketing miles. I’ve been a director, responsible for the odd million dollar budget…but also supervised bootstrapped budgets at startups. I’ve worked with dozens of entrepreneurs, founders and businesses of all shapes & sizes. I took a small detour in my career, working for CBC as a TV & Radio reporter. And I’ve produced short films and documentaries. So far I’ve interviewed over 2300 people in my career 🕵️♂️. I’m most passionate about Market, Buyer and Customer Research, Postinoning, Messaging and Brand Story. Here's a good rundown of the work I do: https://www.contentlift.io/
Expertise
Go to market strategy
My agency contentlift.io specializes in helping B2B teams build the foundational pieces of a go-to-market strategy. We conduct qualitative research to help inform positioning, messaging, distribution channels, content and copy ideas.
Idea validation
I can give you some ideas and frameworks for helping validate a B2B business idea through customer interviews. I have spent the last 10 years working primarily with founders at the ideation stage or early stage startups.
Product marketing
With 22 years in marketing, I worked as a product marketer before the term product marketing was used. In my opinion, product marketing is foundational marketing.
User research
My main focus is helping companies use customer interviews to map out their customers actual buying journey. Leaning on the "Jobs To Be Done" framework - we identify all the behaviours, motivations and triggers that transition a buyer from identifying a problem to solve to investing in a solution. This helps us build the foundation of a marketing campaign that influences buyers in the way they actually decide to buy things.
Toolkit
UserInterviews
6 years of experienceUser Interviews is just one of many recruitment tools I use for conducting research. In my experince, it is best for recruiting middle manger level B2B Buyers.
Google Analytics
15 years of experienceI have an intermediate level of understanding. I can audit which pieces of content are performing well and how people are moving through the website.
Wordpress
13 years of experienceI have used WordPress extensively throughout my career, with a focus on content and website development. I can help add or review web content for companies.
Experience
Helping the company with Messaging, Content, PR & Branding as they build out their core team. I have led or assisted in the following projects: * Messaging frameworks for multiple products * Tone & voice documents * Audits & analysis of organic channel performance * Content strategy & calendar * Overseeing a team of contract writers * Creation of lead magnets (Reports, Ebooks, etc) * Customer case studies * Content for product launches * Sales enablement materials