B2B SaaS Growth Advisor
What I can advise on: - SaaS content marketing strategy - Epic "Skyscraper" pieces that drive traffic - Blog -> Trial/Demo conversion optimization - Mapping content pieces to stages in the funnel
I've managed profitable SaaS paid ad budgets of $200K+ per month. Experienced in: - Paid Search - Capterra Ads - LinkedIn Ads - YouTube Ads - Facebook Ads (Google "Facebook Ads Success Story Drip" for a case study by Facebook) - Quora Ads - Niche Newsletter Sponsorships
I've spent multiple 6 figures on LinkedIn Ads for B2B SaaS. Strategies I can help with: - LinkedIn Ads landing page best practices - Advanced targeting - ABM strategy on LinkedIn - Cutting-edge tactics like "conversational content" to skip past the drip lead nurture campaign and get prospects into conversations with SDRs, ASAP - Lots more
I've overseen $1M+ in SaaS ad spend in paid search. Well-versed in: - Account structure - Targeting keywords that bring in *enterprise* prospects, not just demo and trial signups - Integrating with Salesforce - B2B paid search landing page best practices - Retargeting on Google Display Network and YouTube Ads inside of Google Ads - And more
I'm an Ahrefs power user. I've been using the tool on a weekly basis for 4 years. A few ways you can grow with Ahrefs: - Identify content topics that will grow your organic traffic - Reverse-engineer your competitors' top SEO landing pages - Find low-competition "alternatives to [ABC SaaS]" keywords that will convert to sign ups at a high rate
I was marketing hire #1 at Drip, where I started working in 2015. I've built and managed complex Drip workflows for dozens of clients, including Drip, and have been using the product for 5+ years.
Leading marketing at Single Grain, a leading performance marketing agency, and ClickFlow, a SaaS in the SEO and content marketing space.
I was formerly marketing hire #1 at Drip (acq'd Leadpages), where I was involved in every marketing initiative on the journey from <$1M ARR to 15X ARR growth.
Value-based lookalike audiences helped Drip get more sign-ups for its virtual conference than it had expected, at a much lower cost per lead. Running from March 4 –April 10, 2018, the campaign achieved: - 22% of total registrations came from Facebook - Facebook was the number one channel for net new leads (people who weren’t already on Drip’s email list) - 6X more signups from Facebook than organic and paid search combined
Great call with Zach! A lot of actionable insights that I put into practice right after our call - e.g., targeting job titles rather than functions, especially when targeting native audiences on LinkedIn. We also talked about how to test ads, things to consider with different ad formats, and a lot more. Thanks, Zach!
Zach was awesome, he made some specific suggestions to view my LinkedIn data better so that I can understand what is going on. He also gave me some great steps on how to optimize campaigns, starting from the lowest hanging fruit. Thanks Zack!
In a great session, Zach shared some of his career learnings and provided great input to take the necessary steps forward.
I had a great session with Zac! He provided me with a lot of useful tips and tools I can use to improve my google and linkedin ads.