Yasmine de Aranda

Growth Marketing Strategist helping rising SaaS and startups unlock their path to revenue

Montreal, Canada (-05:00 UTC)English, Frenchfrom Montreal, Canada
$75 / hour
15min30min60min
Available
55
Sessions
4.96
Rating
Expertise
Growth Hacking

Through targeted questions, I will help you untangle complex challenges and identify growth opportunities. From a marketing & sales perspective, one way to unlock growth is by finding the right angle to position your business using customer-centric qualitative and quantitative research. Often overlooked, growing a business comes from increasing margin. That has a lot to do with efficient resource planning and project management to increase velocity and team motivation.


Design / UX

Do you know what to say on your website to convert visitors into leads, or customers? Don't fall into the common pitfalls of website design. Messaging should always precede design. If you are looking to quickly identify weak areas of your website, that are preventing users from converting, let's talk, because it is not a matter of opinion - but rather data.


Product Market Fit

There is a place for everyone on the market. The key is a strong positioning. I will guide you through the most effective quantitative and qualitative customer research methods to help you identify your USP as a base to building an integrated strategy that bridge the gap between sales, marketing.


Mentor Toolkit
JIRA
4 years of experience

This is my go-to project management tool! It helps keep internal and third-party teams aligned and organized when working on full-funnel projects. Plus, reporting is pretty neat.

Hubspot
7 years of experience

Inbound Marketing Certified | Email Marketing Certified | Personalization Certified | HubSpot Partner Certified. Working with top front and back-end teams, I have developed a solid technical understanding of the HubSpot capabilities on both the CRM and CMS.

Chief Growth Officer
Huddol
Montreal, Canada
- present

As Chief Growth Officer at Huddol, my role is to align marketing and product to launch a fully new Huddol experience - that is mobile first.

Startups
B2C
Growth Strategist
Market8.net
Montreal, Canada
- present

I’m in charge of positioning and growth marketing strategy for SaaS and Tech companies. I help the Market8 team turn strategy into execution by removing any grey areas from the creative brief and making sure KPIs and goals are met, by deadline and within budget. As part of the Market8 team, I’ve helped clients like Raven360, Zakeke, FBD Frozen and Patient Prism increase sales and revenue. FBD FROZEN—10X the REVENUE - 20X the leads I act as FBD Frozen’s main strategy and project manager. Before working with us, their site generated a few leads per month but no sales. We went back to research to understand their buyer personas, identify where the website fell within their buying process, and how to attract the right leads using offline and online channels. From there, we relaunched their website as a persuasive sales pitch. Website generated 10X the revenue in less than a year, and went from 24 leads a year to 47 leads a MONTH!

Startups
B2C
B2B
SaaS
Digital Agencies
BFA
Concordia University
-

I hold a Bachelors of Fine Arts in Art History & Studio Arts - this has been an essential component in communicating with design teams and unlocking the best outcome.

Conversion Rate Optimization Certification
ConversionXL Institute
-

Taught by Peep Laja from CXL. This was a complete mind-shaper in a growth marketing approach.

Reviews (37)
Ashok Kola
1 session
7 Jul 2020

Good Mentor.

Sammy James
2 sessions
26 Jun 2020

If you get a chance to speak to Yasmine, you will be very happy you did. She is eager to help and she offered me a lot of actionable suggestions to help me solve my immediate problems. Her experience is deep and and wide. Thank you again Yasmine! I have already made all of the changes you suggested.

Nadir Ziat
2 sessions
8 Jun 2020

As always Yasmine is amazing ;) Thanks !

Aggelos Mouzakitis
1 session
27 May 2020

Amazing session with Yasmine, I always enjoy speaking with her and learn a lot from her experience.

Kamil Kwiecień
1 session
20 May 2020

Yasmine gave me great insights about my project marketing strategy. I will definitely try those new ideas and do a follow-up call.

Mike Duda
1 session
19 May 2020

Yasmine understood where I was in the start up process and the most practical next steps to continue to move forward. She offered valuable insights and connections to more specific expertise within the areas she recommended as next steps.

Jesus Bermudez
1 session
9 May 2020

The session with Yasmine went great! We gave me great advice about positioning of our product, ways to reach our target markets, and provided excellent ideas on our messaging and ways to increase conversions on our website. Overall a great first experience.

Ayhan K. Isaacs
2 sessions
5 May 2020

This was my 2nd session with Yasmine. She is incredibly smart and knowledgable about our world of Growth. I was facing a mental block on various things when it comes to operating as a sole agency operator/Founder. 1 session with her was able to unblock that and get my thinking back on track. I don't know how she is able to connect the dots so fast and tell you what you need to know. If you have read it this far - just book the session. You will get value. Plus she is a great person overall!

Ben Guez
1 session
26 Apr 2020

Great Session! Yasmine gave me amazing advice and good homework! Looking forward to our next talk

Foti Panagiotakopoulos
1 session
21 Apr 2020

Yasmine's an amazing person!

Kevon Cheung
1 session
22 Mar 2020

Yasmine is an amazing mentor, period. She has a clear idea of where she can be most helpful. She took the time to go through Toasty and offered me tips/suggestions, instead of just dumping concepts. I was able to show her what I was working on and she immediately gave feedback on it. We didn't rush to fit everything in 30 mins and she was patient to hear my challenges as well. I had a wonderful mentor session with Yasmine! Couldn't be happier :)

Nancy Shenouda
1 session
12 Feb 2020

Yasmine is a great mentor. I enjoyed my conversation with her a lot. We went through my website phrase my phrase really looking on how to improve it (as it needed quite some changes). She helped me position my website to make it very clear for my visitors, what my platform does, what to expect when applying etc. Highly recommend her.

Nicolas Sartor
1 session
10 Feb 2020

Wow, what a great and valuable session with Yasmine! She gave me tremendous amounts of insights and suggestions on how to proceed with my challenge regarding product/market fit. Thank you so much Yasmine, looking forward to talking to you again soon!

Luba Salp
1 session
8 Feb 2020

Yasmine is a great mentor! She is very knowledgeable and had given me lots of actionable advice and ideas. Very insightful and professional. Thank you very much for your help!

Kelly Brown
1 session
1 Feb 2020

Yasmine was a great mentor. She was able to give me ideas and was very willing to be a part of the journey. Thank you so much!

Ashley
1 session
31 Jan 2020

Yasmine was friendly and willing to share. I particularly liked how she would stand in my shoes to think for me.

Sammy James
2 sessions
29 Jan 2020

Yasmine is a seasoned expert and she gave me many specific action items I can implement right now. She covered a variety of bottom of the funnel tactics to help us address our current need - more customers! And strategic direction for our growth plans. Her guidance was invaluable and much appreciated. Yasmine was great!

Stan van Workum
2 sessions
27 Jan 2020

Great conversation: took the time to understand where we are, where we want to go and what we already have in mind. I highly recommend working with Yasmine.

Vlad Calus
1 session
23 Jan 2020

Lovely conversation with Yasmine with some spot-on comments on the challenges I'm trying to solve.

Nadir Ziat
2 sessions
20 Jan 2020

My second session with Yasmine, and I have to say that I'm pleased to meet her regularly. She's patient, has experience and is very humble. Can't wait for the next sessions to go for a project we are gonna build together :)

Maya Kecha
1 session
9 Jan 2020

What can I say about Yasmine, other than she is fantastic! We had an excellent talk. She was helpful with ideas about the new brand launching. If you need guidance and actionable tips, contact Yasmine. I guarantee you will have a delightful and open talk.

Stanislav N
1 session
7 Jan 2020

Yasmine is a great mentor! She gave me so many great advices and ideas about my project. I can't find the right words to say how valuable this conversation was! Thank you! Thank you! Thank you!

Abhishek Ekbote
2 sessions
7 Jan 2020

Had a great session, really helpful.

Abhishek Ekbote
2 sessions
7 Jan 2020

Yasmine was really helpful with her advice and it was a pleasure talking to her. Highly recommended!

Ayhan K. Isaacs
2 sessions
10 Dec 2019

You want to speak with Yasmine. Trust me. She is super awesome, knowledgeable and has a great amount of experience & insight. Guaranteed - you will walk away with actionable items.

Brian Guidry
1 session
3 Dec 2019

Yasmine was awesome! Thank you!

Alexandru Strafalogea
2 sessions
22 Nov 2019

Talking with Yasmine was awesome. So refreshing and so insightful. She is spot on when it comes to identify what is really needed in order to make a difference! Thanks Yasmine

MJ Amartaivan
1 session
12 Nov 2019

Yasmine is a very experienced marketer and extremely helpful mentor. She has huge expertise in all marketing fields and could generate ideas for us on the spot. Loved the session and would be more than happy to talk to Yasmine again. Thank you very much Yasmine for your time and willingness to help!

Ophir Prusak
1 session
25 Oct 2019

Yasmine was very helpful and provided some good insights on how we should go about solving the problem I'm trying to tackle (nailing our positioning and messaging).

Christoph Schachner
2 sessions
13 Sep 2019

Yasmine gave me very well and spot-on recommendations on my questions for shipping an MVP workshop. She also gave me a good understanding of how a growth mentor should be. Can only recommend her!

Mariska Pansegrauw
1 session
9 Sep 2019

Yasmine was a great help. She identified the problem before I could even finish my story. She also offered to look at my progress before we go live. I'll definitely book a call with her again.

Saket Bhushan
1 session
13 Aug 2019

Yasmine is experienced, knows what she is talking, a compassionate listener, and has the right precise advice. I could learn a lot from our 60 mins call, look forward to implement ALL of what she said. Thanks a lot Yasmine, look forward to your continued support. Cheers!

Aidan Goltra
2 sessions
25 Jul 2019

Another great session with Yasmine! We talked about how to market oneself within a niche and how to optimize the LinkedIn portfolio.

Aidan Goltra
2 sessions
12 Jul 2019

Had a great session with Yasmine discussing general freelance strategy, which tools to add to my tech stack, and how to find new clients.

Dani Hart
1 session
19 Jun 2019

I'm so happy to have scheduled a call with Yasmine. She quickly communicated how she best provides value and gave me actionable ways to create empathy in a remote-based team. By the end of the call I felt like Yasmine is a friend and someone I can count on moving forward. If you're looking for a growth strategist with a keen eye for detail, then you should 100% schedule a call with her! Thank you, Yasmine!

Jonathan
1 session
16 Jun 2019

I had a powerful chat with Yasmine. She brought great energy to our call and she helped my business with her perspective and insights about positioning mostly. She was quick to understand where I was, and gave me plenty of suggestions! I will contact her again.

Konstantinos Gkovedaros
1 session
7 May 2019

A great mentor, Yasmine pinpointed the problem and offered a way to address it. Really good talk and would like to consult her again.