Growth Marketer & Product Optimization
I have built Marketing Platforms with some of the top technology advertisers in the industry. From creating dynamic ads at scale, automating entire workflows and processes to building time sensitive alphas with Facebook or Google.
I'm a Neuro-Linguistic Programming Master Practitioner, I coach entrepreneurs on changing their mindset through different techniques. Whether to get over fear of public speaking in front of a large audience, setting goals that stick or approaching challenges to find new solutions through specific questioning techniques.
I've built some of the most innovative product in the Marketing Technology and Travel space. From an engineering team of 2 to 9. I've experienced and tested on Lean Methodology, Agile Approach with Scientific Mindset, always. I've pioneering Meta Search Products for the Vacation Rental Space with Google, Trivago and Kayak. I've built World-class SEM, Social Media & Display Products with Google, Facebook and other Partners.
Used asana with teams for project management, with product teams for roadmaps, engineers for product management (lean approach with scrum and kanban), automating entire marketing processes (brand marketing, SEO, content, project management, stakeholder, product, engineering, creative team).
Hotjar is one of our best practice to install with new sites. It's necessary to understand users behaviors, what matters to them, and coupled with User Research can be a very effective tool to create new hypothesis and tests. I've improved conversion rates by over 15% on landing pages using this approach. While Hotjar is heavy on your website speed, after working with many clients and multiple sites, I've worked out a setup and process to reduce speed impact.
Experienced in building wordpress sites and landing pages for speed, and heavy amount of traffic towards lead capture and e-commerce conversions. From plugins, to CRO, tracking to pixel capabilities without engineers being involved. To providing clear indications to engineers to optimize data, speed, stability.
Automate entire tech teams through Zapier. Implemented key automations in million dollars startups, companies as well as smaller ones including automation of leads capture and push through databases (SF, typeform, sheets, etc..)
Segment is a tremendous tool for world-class data collection and marketing automations without the budget of Billion dollars companies. Coming from a top tech company I've had experience going around Segment limitations and challenges to fit startups specific requirements and needs. Combining Segment with other tools such as GTAG.
SEM Rush not only helps you perform day-to-day tasks for your search optimization, it also provides in-depth analysis which can be incorporated into your digital marketing strategy and cansignificantly improve your performance across paid, unpaid and competition. This has been one of my facorite SEO tool to support impact of SEO & technology supporting SEO optimization.
Jira/Trello/Product or Project Management Tools. I have built products on both agile for Scrum and Kanban methods managing from small to bigger teams of engineers. I can help you get the best set up that will work for your team to deliver better, faster within proven frameworks.
I have been using Google Analytics for a long time. I can help you with Traffic Channel Analysis, Goal Conversion, Ads Analysis (Keywords, Facebook, etc...)
I have built entire tableau analysis with data science teams to enable key operational teams to executive faster and better with the most appropriate data they needed.
Facebook is one of the most efficient ways to advertise online. I have built some of the most innovative products on Facebook including Betas. Retail & Travel specific products. Think DAT, DPA, ...
Managed and grew 8 Figures Budgets Portfolio. Worked on some of the most advanced Alpha and Beta Products provided by Google. I've been helping startups with very small budgets on optimising their landing page and ads to get the most out of their small budgets.