CPO @ lash.live | Product Coach @ ProductRebels | Partner at Ad Astra Ventures
My day job is a product coach. I've trained over 200 companies from startups to Fortune50 in how to build products customers love. I can help identify where the holes in your product may be - whether it's strategic (roadmaps, vision, influencing execs/boards) or tactical (team roles, writing user stories, customer interviews). I love talking about all things product, and have a ton of experience to draw upon to share specific examples.
This is my specialty and superpower! Helping founders and product teams hone in on the right combination of product feature and customer focus that leads to product-market fit. If you're building non-stop and not getting results, or not sure where to focus because of so many opportunities - then, let's talk.
I've led cross-functional design teams across large scale enterprise (600 people), as well as direct oversight of a central design function for 4 businesses and over 30 product teams. I specialize in identifying what type of design professional you need, and how they can best work with your team.
I'm an advisor and investor. I run an accelerator through a company I co-founded, Ad Astra Ventures. We focus our funding at the early/seed stage, but help our portfolio companies go on to series A. I can help you understand how and where to focus your funding efforts.
I've used linkedin sales navigator and leveraged linkedin with external content/marketing consultants who have helped us identify leads. IN use for over 3 years.
We've built all our sites on wordpress and have experience integrating various tools. We feature our products, courses, offer downloads and showcase videos. In use over 5 years.
I've found Jira to be the most effective tool for collaborating with engineering teams - mainly because most dev teams prefer this tool over others. Have been using for over 5 years.
Dropbox is my default shared storage. It's definitely got its issues, but I've been using it for over 10 years and managed to work around various quirks.
Hubspot is a really useful took and I've been using it for email and marketing campaigns for the last two years. I can share what works well, and where the gaps are.
Lash.Live is a live action selling platform. We enable sellers and shoppers to connect on a dynamic, connected platform. We have over 30k+ shoppers that love the incredible community we've built over the past two years. Our sellers have a new (additive) revenue stream, and they love connecting directly with their buyers. We're making shopping fun again!
adastra.ventures serves to help scale and grow female-led startups through applying a proprietary curriculum. We invest in our portfolio businesses and pay particular attention to enabling female leaders to thrive through our frameworks and curriculum. We also work with fellow investors to help them understand how to maximize their portfolio by understanding how to interact differently with female-led companies. We actively seek high growth startups, led (or co-led) by women. All three Ad Astra partners are hands-on. applying our combined expertise and leveraging our extensive networks to support our portfolio companies.
We work with product leaders, founders and product teams (at all levels) to fundamentally change the way they work to make fast, impactful and effective customer-driven decisions with measurable outcomes. We do this through our online training curriculum, in-person workshops and coaching sessions. In addition, we help company's of all sizes, and executive teams around the world establish innovation teams & world-class practices through practical, hands-on workshops and coaching. We have a unique 6-week "Design Thinking for Product Managers" workshop & coaching program.
Mitchell International is a privately held b2b company in the insurance / software industry. In this role, I established and grew Innovation team to focus on new growth products, and developed an overarching Innovation Framework, along with innovation metrics and company-wide process. I oversaw the entire design department across four businesses, and a portfolio of over 50 products.
I led product and marketing for the Auto Casualty product portfolio for Mitchell. In this role I led a team of 25+ Product Managers, Marketing managers, Business Analysts, Program, Project, Technical Managers. Responsible for agile transformation, product vision/roadmap, new partner integrations, segmentation & pricing.
Over 10 years, I held a variety of executive roles at Intuit, including business operations for TurboTax, and Customer Experience Development. In my last role, I had over a dozen teams totaling over 90 people that were responsible for the development of the TurboTax product and customer experience. I saw the growth of our customers to over 21 million, and revenue growing from 600 million to over 1.3 billion. We decreased customer contacts by over 30% and increased Net Promoter Score over 7 points.
CMU Masters program.
I'm a certified NPS Associate. This means I can use NPS to: * Develop a measurement framework for the customer journey. * Deliver actionable insights to stakeholders linked to financial and growth benefits. * Create closed loops that recover detractors and mobilize promoters. * Build the foundation for change: culture, engagement, and goals.
I've taught design thinking to companies such as Starbucks, Autodesk, Netflix as a certified instructor. LUMA helps organizations transform into places where people and innovation flourish. A practical and versatile approach to innovation that anyone can learn and apply.
Vidya offered many insights and open my vision to new possibilities. I will definitely considering some of her advice when redesigning our platform with the new model.
Vidya was fantastic to talk to. She just knows how to simplify the issues and has great experience and instinct to be able to advise quickly on the direction we should go with SaaS. She really helped me realise that servicing a need or niche, just because it is there - is not necessarily the right thing too put our energy and focus into if it is not going to get us to scale. It has changed my focus to be more outward facing and to look after our own business first and say no to clients who take a lot of time and energy and focus on the products that will allow us to reach our goals.
Great experience. Vidya is very knowledgeable and friendly. Will tell you her honest thoughts!
Vidya is an incredible mentor that really understands PMF which very few people do! She helped me brainstorm the segments of potential customers I could be serving and stressed prioritizing the highest potential ones while minimizing the risk of being too broad. She also provided invaluable insights when it comes to bootstrapping vs. fundraising and how to approach Angels with the right milestones already achieved for successful fundraising and higher growth! She's also very empathetic and pleasant to speak with. I couldn't recommend her more highly!
It was a great experience learning from Vidya's diverse background as a product leader. Her passion for product leadership and solving challenges through unique solutions in the ecommerce space was noteworthy!
Great session with Vidya where she clarified with a few simple questions at the beginning to ensure we were discussing the right topic. A lot of value in a short space of time. Thanks again!
Vidya helped reframe what I thought might be a product/market fit issue. Now we know to focus on the value proposition. Thank you!
Vidya was fantastic! I really appreciated the time to understand my product a bit and review how I was positioning myself to the market. She had some really thoughtful (and actionable) suggestions that I'm actively working to try to implement.
Vidya was amazing. Rapid fire questions and answers. In our 30 minutes she helped me work through how to focus on the 5 different jobs I have as a startup founder and prioritize. We went through my specific situation with an investor and how to better managed the relationship. And gave me some really good insights on fundraising.
Vidya was much much too kind. She expertly listened and responded immediately with answers that shook me to the core. I honestly don't know how she did it, she actively listened and responded immediately with the exact right solution. Even when I hemmed and hawed and tried to work around it, she stood firm and figured out how to work around my hesitations and move me to the right solution.