Digital Strategist & Trainer - Passionate about Content Marketing and CRO
Email is an often overlooked channel, but it has great applications - from getting your e-commerce customers to purchase more often to onboarding SaaS users. We can plan specific funnels and flows for your audience, segmentation criteria, and tools that fit your needs.
Building a sustainable content strategy that drives results is no easy feat, but I've helped dozens of companies do just that. Together we can discuss your target audience, build your personas, and use smart ways to find the right content topics, formats, and channels. Once the plan is there, I can give you battle-tested advice on long-form copywriting, optimization, reusing content, distribution, and measurement.
I have experience with different user flows and funnels, short or long. I've helped companies increase signups, improve checkout flows, boost up ad efficiency by revamping key landing pages. Based on hundreds of experiments carried out to date, I can help you find the best solution for tracking, test setup, messaging, or user flow.
I create winning social media plans based on a couple of components: engaging content, effective copywriting, deep understanding of target audiences, and substantial knowledge of the specifics that make Facebook, Twitter, Instagram, Reddit, and Quora so different from each other.
Over the years, and with lots of trial and error, I've developed a framework that covers the first steps of achieving product market fit. This starts with detailed audience analysis and building data-driven buyer personas. It's not just the numbers you can find online - but also conducting interviews and surveys to get to your customer's Why. I use this as a basis for creating a value proposition that aligns your offer with your potential users' pains.
I've been a long time Buffer user and it can do wonders for small teams that want to scale content production on social media. An NGO's whole content process relies on a Trello + Buffer Zapier integration which lets us be consistent with content, although we work solely with volunteer content creators.
Hotjar is one of the first things we install with new clients - I use it to get some behavioral data and see how we can improve landing pages. Recently, we got a 3x increase in conversion rate on a client landing page based on insights from Hotjar alone.
Another great landing page builder, I've used Instapages with clients that need some standard functionalities and need a simpler tool to do that. You can leave your developers at peace and get landing pages out quicker.
The beauty of Quora is that it gives you very detailed targeting options - something indispensable for niche businesses. I've found it especially helpful as a way of promoting content that then serves as a qualification method for new visitors.
Unbounce is my favorite landing page builder as it provides even more options to do advanced stuff like adding scripts to your pages. It provides a lot of options for quick and dirty A/B testing of landing pages, so you can see what sticks and improve your user journey.
The business platform works better when you have a high CLV to cover the expense. Clicks aren't cheap, but they can get you a highly qualified audience - especially if you're in B2B or provide business-oriented services.
I've done quite a lot of tests on Twitter and while it lacks the expansive reach of Facebook, it's still a great tool to get people to your content. Click campaigns have done wonders for attracting cheap traffic to a site, which we qualify and remarket to in other channels later. There are a lot of other possibilities with Twitter, as well.
If it's an ad format and it's on Facebook, then I've probably done it. I follow closely the newest developments on the platform and help my clients promote content, get leads, and acquire conversions through Facebook.
I work on Google Ads projects for quite a few clients and we cover the full spectrum from awareness building to intent-driven campaigns to remarketing. I still prefer Search campaigns, but I have my fair share of GDN and video campaigns, too.
Intercom is a favorite company of mine and their tools are well thought out and very helpful. I've created onboarding and retention flows for customers, worked on re-engagement campaigns and set up ways for triaging support requests.
I'm a data nerd and although Google Analytics falls short for some projects, it's still the best tool to start measuring. I've worked on the technical setup and troubleshooting, as well as the day to day use of GA to uncover insights. And I love it!
I started using Ahrefs recently but it's a tool that has become a part of my daily work stack. I use it to discover content opportunities and build detailed content plans for clients - as well as to do a basic health check on technical SEO.
I'm a great fan of Data Studio as you can easily create charts that bring data to life and keep your team on the same page. I use it extensively with clients to prepare reports and funnel dashboards that reveal what's working and what needs improvement.
Baremetrics is an indispensable tool for a SaaS business in order to understand key growth metrics. I have used it over the past couple of years to follow the growth of SaaS businesses, so I have a good idea where it can be helpful and where it falls short.
I have worked with Mailchimp on a number of projects with clients, not just sending one-offs, but creating automation flows based on different behavioral triggers.
Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill. As part of my work there, I led the implementation of a full measurement strategy and helped implement the data-driven approach for the whole team. I set up and led the first growth experimentation process in the company. Together with a colleague, we planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning.
I worked on the general communication and marketing strategy of the content reader Inoreader. Together with the Product Lead, we developed a product tour presenting key features to new users. As the sole in-house marketer, I communicated the launch of 4 key new platform features and created content that showcases features through everyday use cases close to the target audience. During my time with the company, the user base scaled to 300,000 users.
Over the course of 3 years, I developed the overall marketing strategy, marketing actions, and programs for the biggest leisure product e-tailer in Bulgaria. I managed all marketing budgets and a team of 5 content managers and 1 designer. At the start of my work there, I created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories and worked on key initiatives of a major rebranding.
As an independent digital strategist, I'm working with brands primarily in e-commerce to SaaS. I build digital strategies through hands-on customer research, data-driven persona building, and competitive auditing. As a resident trainer at Software University in Bulgaria, I've taught more than 2,000 students in Content Marketing, Copywriting, and Marketing Analytics. I've participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more. My blog articles have been featured as a 'Must Read' on GrowthHackers.com.
Finished the Content Marketing University training.
Finished the 6-week Growth Hacking evening course
Google Analytics Academy Certification
AdWords Search, AdWords Display, AdWords Mobile, AdWords Shopping, AdWords Video
Certification in Inbound Marketing
Vassi is a great mentor. She is dedicated to understand your business, she does her research on you which means that her advice is spot on to what you need. She is very intelligent and approachable. You can tell that she really wants to help. I would definitely not hesitate to have another meeting with her.
Vassilena is a fount of knowledge and she shares it freely! I spoke with her about possibly pivoting my business and her perspective was super-helpful. I think her advice might shave off 7 months from my usual learn-it-the-hard-way approach. Thank you ever so much, Vassilena!
Vassilena is a great mentor! She shared great insights about how to find a good product-market fit and how to better understand the customer. Super helpful and willing to share resources and tips!
Provided lead magnet strategies and relevant content ideas for email campaigns
Great conversation with Vassilena. She is very knowledgable with product marketing and helped bounce ideas off of launching new products for my D2C brand. I came up with 2 great takeaways and I will follow up after I've implemented the ideas. Thank you so much!
Great call with Vassi as always! We talked about content marketing, hiring, and life :)
Very good knowledge and responsiveness!
Finally got to book with Vassilena! She was super patient, giving me the time to form my questions and understand her knowledge better. We spoke about what goes into a brand(brand voice, building a brand, brand communications etc.) Super valuable, highly recommend you check out her blog before the call!
Vassi was so nice to talk to. She assessed my social media page very objectively and gave me ideas on how to improve on it towards the future. Thank you!
Vassilena is amazing. I recommend her for anyone needing marketing strategy advice.
Pleasure to speak with Vasselina around funnel optimisation and her freelance career.
Awesome session with Vassilena as she walks through the simplicity that goes forward in marketing and strategies involved. Great Insight Great value!
I had a great session with Vassy! She was amazing at answering my questions but also provided her perspective on what she thinks are the most important next steps and how to go about it. Definitely a good call and can't wait to have some data which I think she would really excel at deciphering! Highly recommend her.
Vassilena was great to work with. She reviewed the copy for a growth marketing experiment I was running and helped me tweak it to better appeal to our target audience. She was very patient and great at explaining the "why" behind her suggestions so that I could implement these in the future.
I had a great time chatting with Vassilena! She answered all my questions and gave me a good starting point about how to approach my issue. She came prepared for the meeting and it was clear that she has a lot of expertise in the field of content marketing. I definitely recommend booking a call with her!
Very interesting and inspiring session with practical hands on advice. Looking forward to the next time!
Thanks, Vassilena, for your guidance & further resources about the Facebook event tracking!
I found the session with Vassilena extremely helpful. She is not only super knowledgable but due to her expertise in Content as well CRO, is able to provide all-rounded suggestions and insights.
Really great call - loads of great nuggets of information regarding content strategy. Thanks Vassilena!
It was nice and refreshing to talk with Vassilena, she gave me some good ideas and recommended some websites to try out.
Vassilena was great! She also helped me spot something I was struggling with in analytics regarding my CRO! Thank you!!
Vassilena has been really helpful and really friendly. Great conversation!
Very nice and fruitful conversation with Vassilena ! She gave me a lot of nice insights UX wise on my service. I'd definitely call her again :)
Vassilena was incredible. Very enjoyable and nice person. Her insights were on point a very helpful
I had a great conversation with Vassilena. She is knowledgeable and provides good advice on what is the next action steps that I should take. Thank you so much and I hope to chat with you again :)
Thank you very much for you help.
Vassi was very knowledgeable and helpful. She provided important insights and tactics to improve performance and scale our campaigns. Highly recommend her!
The call with Vassilena was very helpful. She guided us toward the right type of ads. Thank you!
She knows a lot and she pointed me into right direction to start my online business.
I had a fabulous session with Vassilena!She walked through best practice for customer research and gave me lots of great ideas and insights into how I can best approach it. It was extremely helpful!I look forward to another session with her.
Vassilena was very helpful. She made sure to understand my service well first and then gave pretty good strategies for growth. She also gave clear guidance and directions on how to implement these strategies.
Learned some great stuff from Vassilena - she did share useful tips that we can definitely adopt for our social media strategy. However, felt like there could be more guidance or an in-depth look into some of the things shared :)
Great session! Thank you Vassilena for all the great tips you shared me me!
Vassilena and I had a good chat and I was able to ask question and get some answers! :)
Vassilena shard generously her knowledge of content marketing. She was patient and friendly. Would definitely speak with her again!
Vassilena was amazing to learn from! She gave very practical advice and helped me optimize my conversion funnel.
Vassilena is articulate, knowledgable and friendly. She's really precise, she answered my questions very clearly and gave me great advice! I highly recommend her! looking forward to speaking with her again!
Really lovely, even though she has more experience in B2C she gave me some valuable insights that I can really pull on in my upcoming B2B campaings!
Extremely helpful! She has a very in-depth experience of almost all paid channels, analytics and anything related to measurement and tracking. Our 30 minute call ended up being a 45+ minutes call. We came out of the call with a clear set of next steps in terms of testing and iteration. She's extremely thoughtful and organized! 5/5 stars!
Vassi was patient and understanding. She assisted us with providing feedback on our content marketing via FB Ads goal and we will be implementing her recommendations.
I really enjoyed the session with Vassilena, she is very professional and knowledgable. Vassilena's questions and insights about my project helped me to rethink the content marketing and promotion strategies I had in place. Looking forward to scheduling another call with Vassilena!
Vassilena gave me really actionable tips on a new website copy, now I have a lot of things to fix & improve. Many thanks!
Great session with Vassilena today. She was really patient on the call and gave me some really nice tips to try out over the next couple of weeks.
A valuable call with Vassilena for understanding my targeting and marketing. She was so friendly, she reviewed my product page and told me about her tips for my store. I'm sure that I'll book another session soon.
My session with Vassilena went really great! I had zero ideas about what to do with the content marketing plan for the e-commerce brand I work for and I got out of the call with a clear path in mind. I like how she's clear with the steps I have to take, plus tips on what I should or should not do. Really helpful! I'm looking forward to talking to her again to show her my progress.
Vassilena was a great help on giving some feedback and advice on Facebook Ads - we went through a lot of account management advice in a short space of time and gave a lot of interesting ideas on optimising our life-cycle re-marketing approach! Would recommend her to anyone looking at reducing acquisition costs.
Vassi is a delight to talk to and she provides actionable insights. She's a great listener and adapts to the flow of conversation. I look forward to chatting with her again!
Vassy was awesome!! She made it very clear how we should set up our Facebook Ads and what we should be testing for. Looking forward to putting that to use and seeing the results!
She's superb at content marketing - what do create, how to create, and how to distribute. Tactical next steps from this call. Thanks
Vassilena helped highlight a few areas worth revisiting and provided good advice for new Facebook tests and investigating user behavior.
Smart and Understanding. Suggested that I format my resume as a high level conversion rate optimization expert instead of a Google ads manager to better position myself in the job market.
Very friendly and she did her research before jumping on the call and gave great advice on the questions I had
Vassilena went above and beyond. She broke down a few steps in my process that were lacking and how to fix them. Her comprehensive knowledge about the content stream and what goes into doing content marketing helped get through a few major blocks I was having. I enjoyed speaking with her and can't wait to speak again.
Vassilena helped me to figure out what are the steps needed to turn my idea into reality. Very knowledgeable and friendly.
Vassilena was incredibly insightful. Very detailed in her feedback and gave actionable advice. Can't wait to schedule another session.
Vassilena, is extremely professional and provides a lot of value! Highly recommended!
Vassilena has helped me to optimize our landing page and adviced on how to learn more about visitors. Thank you for your help!
Interesting & helpful discussion
Vassilena was very attentive and friendly while we chat through our call and she was giving me very detail and helpful feedback regarding my product validation process as well as sharing her professional experiences and insights regarding Marketing. I will definitely schedule a follow up call with her!
Vassilena was a great mentor! She was kind, patient and thoughtful. She reviewed my social media profiles and helped me understand what to look to make them better!
Vassilena, as always, was incredibly helpful! She does a great job of preparing for meetings, and I love that she digs into the ad data I provided. Her advice always feels highly personalized and tailored just for my situation. I highly recommend Vassilena for anyone trying to improve their ad or landing page performance!
We had a great chat about how to improve my Google Ads and learned so much in a short space of time. I highly recommend asking her for advice!
Great Session. We had a detailed conversation on the topic. The best thing, I have practical advice on my question to implement now. Thanks Vassilena!
Thank you, Vassilena! Super friendly and back to basics conversation about content and digital marketing. Really enjoyed it, and took a bunch of great notes to share with my team.
Vassilena is a smart mentor to talk to. Will provide you with an intelligent another pair of eyes and mind and give you clear, actionable directions. Thank you, Vassilena.
Vassilena is amazing! She was not only a joy to speak with and a pleasure to meet, her feedback and suggestions were spot-on. She is also so helpful in her ability to explain things in a way that not only helped me learn but didn't make me feel judged or silly. I highly recommend Vassilena and am looking forward to our continued conversation. She knows a TON and I'm so grateful to have met her -- this connection is invaluable to me! Thanks Vassilena!
Had an amazing call with Vassilena. It's now a lot clearer how I should set up my Facebook ad campaigns, how I should test and scale different ad sets and how to organise my overall account.
Vassilena was really fun to talk to! She stress-tested our growth process here at Upraw Media and also provided us with a few resources to improve it. Her jobs-to-be-done article really helped increase our understanding of the buyer journey! Looking forward to also using her Notion experimentation framework to test and identify our traction channels!
Very clear and reflected in her thinking and provided great help with establishing a value proposition for my two-sided content platform. Knows B2C space very well.
Vassilena is highly experienced in all Social Platforms. Got good insights in the session on many things. Must recommended.
Fantastic conversation. Super patient. Answered all my questions. Pointed in the right direction for further study and proactively extended help for next session if I get stuck.
Vassilena gave me some great tips and resources to optimize my blog. Looking forward to see how well it converts now!
Shared some fantastic ideas on how I could go about validating the idea with regards to setting up landing pages and testing positioning, as well as joining communities to learn from the members.
Good talk on customer development, some interesting pointers and help-outs on how to structure the validation process with the inclusion of customer interviews. Very knowledgeable :)
Vassilena is awesome. She took a deep dive into our metrics and data to figure out what was going on and how we could improve. I love how much personal attention she put into our meeting (both before the call and during it). It made me feel like she really cares about my success; she isn’t just throwing out canned responses. If you’re struggling with FB ads, then I definitely recommend Vassilena!
Vassilena was great! She was my first call with GrowthMentor and it was a good choice! She helped lay the frame work that I need to keep moving forward with my Google Analytics Strategy, and helped show me where I should prioritize my actions. We covered a lot in 30 minutes and I know I just scratched the surface of her knowledge.
Very helpful info to adapt in my business
It was great to chat to Vassilena about our content marketing strategy and next steps. She's friendly and a great listener, and we talked through actionable next steps. Thanks for a great session!
Vassilena was an excellent mentor! I sent over a lot of information before the call to provide context and explain what I wanted to accomplish. My biggest challenge was knowing what to do when my efforts weren't working. How do you fix an issue you don't understand? She was able to cut through confusion and provide really actionable insights. I came away with a set of next steps that are manageable, bite-sized and sustainable over time, but will deliver serious results for my business. Highly recommend.
Vassy knows well about content marketing can help to clear the entrepreneurs' mind. Thank you.
Vassilena had some really innovative ideas and resources to share!
Vassilena is super friendly, knowledgeable and knew answers to all of my questions. She advised me fantastically on which steps to take next and even shared additional resources with me to study the topic further. Very pragmatic and helpful advice, thanks a lot!
Vassilena understood my business and offered some practical tips/personal experience that was super helpful!
Vassy is a data and process-driven professional that I recommend for any qualitative research project you decide to invest for conversion optimization purposes. She added valuable personal experience and a lot of confirmation of how to go about a Jobs To Be Done (JTBD) process for better personas development, great takeaways!
I loved speaking with Vassilena. We were talking about experimentation and she made me realise that the big component that was missing from our experimentation framework was a lack of alignment on the key metrics to be used across customer journeys. I am now working on this! Thanks Vassilena.
Vassilena was very helpful and patient to answer all my mountains of questions. She has a deep expertise in content and was kind enough to send me a long list of resources which would help me build my content skills. I would highly recommend her!
Vassilena was super knowledgable about Twitter - what works, what doesnt, etc. We even got super deep about horizontal vs vertical images getting cropped. Im walking away with a lot of ways to use Twitter for our growth!
I had a great chat with Vassilena, she had lots of tips to help me with my content business. She checked my website prior to the call and had lots of suggestions for how to improve it, and she gave me plenty of resources to do more research.
Great stuff, useful suggestions, much appreciated!
Vassilena took the time to understand the situation prior the meeting so we could focus on the pressing issues during the call. We agreed on the next steps as well, so I know what needs to be done. Effective session.
Vassilena gave a lot of positive feedback about the project, shared effective marketing channels and helped to find out two good ideas about further promotion.
Vassilena was incredibly helpful to talk to, providing frameworks for market research as well as materials for further reading. She gave concrete examples to answer the questions I had, as well as useful feedback for my ad copy.
Vassilena blew all my frustrations and challenges out the door. Hands down, I highly recommend Vassilena our call addressed my major concerns and set me back on track. I'll definitely be following up. Thanks so much again!
So great! Vasselina is awesome and gave me a ton of actionable insights around content and social. Would highly recommend booking a call!
Thank you Vassilena for taking the time to share your knowledge with me. It was very insightful as she gave me lots of tips on FB Ads & retargeting best-practices. She's very kind, knows the subject well + it's a real pleasure to talk with her. Thank you very much !
She was knowledgeable and patient on hearing me out on my content marketing needs and gave excellent new strategies on outbound marketing.
Vassilena was as brilliant as always, she brought my attention to many points and aspects regarding my content marketing strategies and my PPC strategy. You can easily see how well and experienced she is in the field, where she has the juicy stats and facts on the top of her head when you need them. This is my second session with Vassilena and I must say that she is absolutely helping me grow my projects better in the right direction.
Vassilena was extremely helpful during our call and answered all of my questions and offered lots of resources for support for building a solid social media strategy on linkedin.
Vassilena was great. She asked questions in advance and reviewed our answer, so she was ready to talk about our "problems", questions, etc. She also helped us identify new approaches/angles for our product. I highly recommend her.
I had a call with Vassilena to talk about my Facebook Ads strategy. Awesome call. She showed me a couple examples of successful ad creatives she's currently running, and gave me a bit of insight into what targeting's currently working well. If you're not spending lots of $ on FB ads, it's difficult to get a feel for what direction to take with your audience targeting so getting an opinion from someone like Vassilena that's actively managing boat loads of live accounts across different industries is priceless.
This was my first phone call on a subject that is rather foreign to me, SEO & WordPress. Vassilena was very respectful of the timing of our call as we had a short session. She was prepared, positive and very forthcoming with useful information. If you are looking for a professional that can summarise WordPress and SEO in 15 minutes, to a completely non-tech person, she is the one! Thank you, Vassilena :)
Vassilena provided some helpful ideas to test and improve our conversion rates. Thank you!
Vassilena is super friendly, and she took time before our call to go through our product/website so the call was seamless. Tips for channels, types of content, and practical next steps gave me so much to go on for the next few weeks. Also gave great tool recommendations to support campaigns. Her offer to catch up down the line was really appreciated as well. Thank you again!
Vassilena is very knowledgeable around content marketing, and came up with great ideas to get started with it. A lot of great suggestions (questions to ask existing customers, tools...) and website recommendations.
Great guide, helped me in identifying the first step to take for my product and referred some good resources to read
Vassilena is a very good mentor with great energy, she is very patient and put effort into understanding my situation, especially that I am encountering her in a very chaotic phase of my project. She helped with drafting my strategies and gave me brilliant ideas on how to approach actions and tasks, and opened my eyes to different perspectives Thanks to her, I now have a clearer path and will definitely be conducting a session again once I progress through. Thanks, Vassilena, keep up the good work!
A great helper that gave out several directions on which i can go to. Many, many thanks.
My meeting with Vassilena went great! We were a bit limited on time to discuss the relevant topics since it got a bit technical and was mostly trying to solve a problem in my technical setup for google tag manager and google analytics. However, despite the limitations, she did give me 2 tips that I didn't even think of, and it was much appreciated. She's really nice, clearly knowledgeable, and I highly recommend speaking with her to anyone needing help with their analytics or tag manager setup! :)
Vassilena was very clear in her responses, she gave me simple, achievable tasks to carry out and made something that had felt impossible feel very manageable. Thank you so much!
Had an outstanding session with Vass. She is highly experienced & qualified and comes on the call without pretentiousness. She asked some really important questions and suggested the direction I should explore further. Vass is a great listener and she patiently tried to understand the problem I'm trying to solve. Just book a session with her. You will find immense value.
Vassilena was not only professional and helpful but also open, friendly and just pleasant to talk to. Before the session, she had taken some time to get prepared for the talk, had asked me questions helping her understand my issues better, and during the session, I didn't need to spend time explaining her the matter from scratch – Vassilena was ready for a full-fledged discussion right away. Highly recommended for getting pro advice on content-marketing.
Vassilena has experience and knowledge overlapping with my sector (e-learning, for this specific case), so this definitely helped to get some common ground. Good conversation, thanks!
Vassilena was very encouraging and gave practical tips on implementation, thank you!
I implemented what Vassilena recommended for Facebook campaigns and started seeing results pretty quickly! She's a great mentor. I highly recommend booking a call with her.
Vassilena gave lots of great and actionable tips on improving content marketing ROI. Her expertise was clear and I feel much more comfortable about my project after our meeting. I also now have actionable steps to take that I can monitor and report on, thanks to her. I'm confident that our meeting will give our content a big boost! I highly recommend anyone struggling with content marketing to talk with Vassilena, as I'm sure she can help you.
I had a really nice session on content marketing, specially blogging. I also got some good pointers for my landing page. I'm more clear on the question I had. A nice session and a great mentor :)
Vassy is an extremely knowledgeable marketer. She had some great ideas that put a fresh perspective on my approach. Thanks!