Vassilena Valchanova

Digital Strategist & Trainer - Passionate about Content Marketing and CRO

Sofia, Bulgaria (+02:00 UTC)Englishfrom Sofia, Bulgaria
Free
15min30min60min
Available
246
Sessions
4.97
Rating
Expertise
User research

I've spent more than a decade in digital marketing, with a primary focus in e-commerce and SaaS. My last role at a B2C SaaS startup with more than 500,000 registered users. Then I decided to go solo and work as an independent consultant on other exciting projects - and I always like to see new ones! I have extensive experience using the Jobs-to-be-done methodology to execute product repositionings.


Email marketing

Email is an often overlooked channel, but it has great applications - from getting your e-commerce customers to purchase more often to onboarding SaaS users. We can plan specific funnels and flows for your audience, segmentation criteria, and tools that fit your needs.


Content marketing

Building a sustainable content strategy that drives results is no easy feat, but I've helped dozens of companies do just that. Together we can discuss your target audience, build your personas, and use smart ways to find the right content topics, formats, and channels. Once the plan is there, I can give you battle-tested advice on long-form copywriting, optimization, reusing content, distribution, and measurement.


Conversion rate optimisation

I have experience with different user flows and funnels, short or long. I've helped companies increase signups, improve checkout flows, boost up ad efficiency by revamping key landing pages. Based on hundreds of experiments carried out to date, I can help you find the best solution for tracking, test setup, messaging, or user flow.


Social media

I create winning social media plans based on a couple of components: engaging content, effective copywriting, deep understanding of target audiences, and substantial knowledge of the specifics that make Facebook, Twitter, Instagram, Reddit, and Quora so different from each other.


Mentor Toolkit
Buffer
over 11 years of experience

I've been a long time Buffer user and it can do wonders for small teams that want to scale content production on social media. An NGO's whole content process relies on a Trello + Buffer Zapier integration which lets us be consistent with content, although we work solely with volunteer content creators.

Hotjar
over 6 years of experience

Hotjar is one of the first things we install with new clients - I use it to get some behavioral data and see how we can improve landing pages. Recently, we got a 3x increase in conversion rate on a client landing page based on insights from Hotjar alone.

Instapages
over 6 years of experience

Another great landing page builder, I've used Instapages with clients that need some standard functionalities and need a simpler tool to do that. You can leave your developers at peace and get landing pages out quicker.

Quora
over 5 years of experience

The beauty of Quora is that it gives you very detailed targeting options - something indispensable for niche businesses. I've found it especially helpful as a way of promoting content that then serves as a qualification method for new visitors.

Unbounce
over 6 years of experience

Unbounce is my favorite landing page builder as it provides even more options to do advanced stuff like adding scripts to your pages. It provides a lot of options for quick and dirty A/B testing of landing pages, so you can see what sticks and improve your user journey.

LinkedIn
over 5 years of experience

The business platform works better when you have a high CLV to cover the expense. Clicks aren't cheap, but they can get you a highly qualified audience - especially if you're in B2B or provide business-oriented services.

Twitter
over 5 years of experience

I've done quite a lot of tests on Twitter and while it lacks the expansive reach of Facebook, it's still a great tool to get people to your content. Click campaigns have done wonders for attracting cheap traffic to a site, which we qualify and remarket to in other channels later. There are a lot of other possibilities with Twitter, as well.

Facebook
over 11 years of experience

If it's an ad format and it's on Facebook, then I've probably done it. I follow closely the newest developments on the platform and help my clients promote content, get leads, and acquire conversions through Facebook.

Adwords
over 9 years of experience

I work on Google Ads projects for quite a few clients and we cover the full spectrum from awareness building to intent-driven campaigns to remarketing. I still prefer Search campaigns, but I have my fair share of GDN and video campaigns, too.

Intercom
over 4 years of experience

Intercom is a favorite company of mine and their tools are well thought out and very helpful. I've created onboarding and retention flows for customers, worked on re-engagement campaigns and set up ways for triaging support requests.

Google Analytics
over 9 years of experience

I'm a data nerd and although Google Analytics falls short for some projects, it's still the best tool to start measuring. I've worked on the technical setup and troubleshooting, as well as the day to day use of GA to uncover insights. And I love it!

Ahrefs
over 3 years of experience

I started using Ahrefs recently but it's a tool that has become a part of my daily work stack. I use it to discover content opportunities and build detailed content plans for clients - as well as to do a basic health check on technical SEO.

Google Data Studio
over 5 years of experience

I'm a great fan of Data Studio as you can easily create charts that bring data to life and keep your team on the same page. I use it extensively with clients to prepare reports and funnel dashboards that reveal what's working and what needs improvement.

Bare Metrics
over 4 years of experience

Baremetrics is an indispensable tool for a SaaS business in order to understand key growth metrics. I have used it over the past couple of years to follow the growth of SaaS businesses, so I have a good idea where it can be helpful and where it falls short.

Mailchimp
over 9 years of experience

I have worked with Mailchimp on a number of projects with clients, not just sending one-offs, but creating automation flows based on different behavioral triggers.

Digital Strategist
-

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill. As part of my work there, I led the implementation of a full measurement strategy and helped implement the data-driven approach for the whole team. I set up and led the first growth experimentation process in the company. Together with a colleague, we planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning.

Startups
B2C
SaaS
Marketing & Communications Manager
-

I worked on the general communication and marketing strategy of the content reader Inoreader. Together with the Product Lead, we developed a product tour presenting key features to new users. As the sole in-house marketer, I communicated the launch of 4 key new platform features and created content that showcases features through everyday use cases close to the target audience. During my time with the company, the user base scaled to 300,000 users.

Startups
B2C
SaaS
Marketing Manager
Ozone.bg
Sofia, Bulgaria
-

Over the course of 3 years, I developed the overall marketing strategy, marketing actions, and programs for the biggest leisure product e-tailer in Bulgaria. I managed all marketing budgets and a team of 5 content managers and 1 designer. At the start of my work there, I created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories and worked on key initiatives of a major rebranding.

Retail
B2C
E-Commerce
Digital Strategist, Trainer & Speaker
- present

As an independent digital strategist, I'm working with brands primarily in e-commerce to SaaS. I build digital strategies through hands-on customer research, data-driven persona building, and competitive auditing. As a resident trainer at Software University in Bulgaria, I've taught more than 2,000 students in Content Marketing, Copywriting, and Marketing Analytics. I've participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more. My blog articles have been featured as a 'Must Read' on GrowthHackers.com.

Startups
B2C
SaaS
E-Commerce
Content Marketing University Accredited
Content Marketing Institute

Finished the Content Marketing University training.

Growth Hacking
Growth Tribe Academy

Finished the 6-week Growth Hacking evening course

Google Analytics Certified
Google

Google Analytics Academy Certification

Google Ads Qualified Individual
Google Academy for Ads

AdWords Search, AdWords Display, AdWords Mobile, AdWords Shopping, AdWords Video

Inbound Marketing Certification
Hubspot

Certification in Inbound Marketing

My best written content
Reviews (140)
Raitis Bullits
1 session
13 Jul 2021

Vassilena was extremely helpful during our meeting and answered all of my questions. Besides, she did a great job of preparing for meeting. Vassilena is friendly, good listener & highly experienced in all Social Media as well as in marketing in general. Highly recommend.

Stephanie Houng
2 sessions
9 Jun 2021

Great catching up with Vassilena again! She introduced me to two frameworks to help me identify my niche and figure out my value proposition. Super helpful!

Meredith Cain-Nielsen
1 session
8 Jun 2021

Vassilena (Vassy) had a lot of helpful general strategies and resources to share. I appreciated the time she took to discuss my questions/concerns. Thanks!

Igor Klibanov
1 session
7 Jun 2021

Vassilena was very helpful in helping me figure out traffic sources outside of SEO.

Yasmine de Aranda
1 session
2 Jun 2021

What a great actionable meeting! We went way above our scheduled time but came out ready to conquer the world of social. Thank you so much 💝

Oskar Söderlund
2 sessions
20 May 2021

Great call as always!

Sharmaine Tan
1 session
18 May 2021

Vassilena was awesome at explaining content marketing concepts from my specialty/perspective and very seamlessly brought me through how to think about it end-to-end, where before it was bits and bobs floating separately. I was surprised at how it just snapped into place, and can't wait to dive deeper into it :-)

Simo Elalj
1 session
18 May 2021

Great chatting with Vassilena! we went over some content marketing strategies and she provided relevant insights

Sudarshan KR
2 sessions
11 May 2021

It was a great session with Vassilena, though I have not shared the details in advance to go through our website for CRO suggestions, she was spot-on on the corrections that has to be carried out on our site. Sure I would like to have more sessions with her and make the best out of it.

Janie
1 session
11 May 2021

A very smart mentor. Vassilena is straight to the point and provided great advice on email marketing tactics. Highly recommend her.

Ben G
2 sessions
27 Apr 2021

Great session with Hannah. She came very prepared and the value she delivered was excellent. I came out of the meeting having a very clear idea on what messages to use, and also what type of questions to ask to our users. Looking forward to another session!

Hollie Youlden
1 session
23 Apr 2021

I had an unbelievably value-packed session with Vassilena discussing buyer personas and customer journeys. She provided frameworks to help me piece together the data I already have available to me and gave me advice on how to best gather more data. After the call, she followed up with quality resources to help me implement what we discussed. I would highly recommend a session with Vassilena to anyone in need of guidance in these areas.

Yar Al Roshidi
3 sessions
21 Apr 2021

Even though I am writing this review late, I am happy to share the significant results I have achieved with the LinkedIn ad campaign I discussed with Vassilena. I have done two ads over the past 8 months and have achieved not only spectacular numbers, but I also managed to get high quality contacts down the funnel. Thank you Vassilena, your initial push has helped me get a long way and I am very grateful.

Sammy James
1 session
15 Apr 2021

Vassilena is a thoughtful and considerate person with a lot of experience. We had a short session but she zeroed in on an issue right away that I can fix and it will bring immediate results. She is very sharp. Don't miss a chance to speak with her!

Ricky Willianto
1 session
10 Apr 2021

Had a super efficient session with Vasi! She gave some immediately implementable advice that I can take back to my content team. Thanks!

Ruben Lozano
1 session
20 Mar 2021

It was a great 30 minutes with Vassilena. Talking about Linkedin Ads, objectives, ad formats, strategies, creatives and bids. I took several insights.

Enrique Sanchez
1 session
19 Mar 2021

Great, practical conversation, which left me with great ideas to test. Will definitely book a follow-up.

Oskar Söderlund
2 sessions
19 Mar 2021

I got a lot of learnings from Vassilena under a very limited time. Thanks a lot for sharing your advice!

Damon Lye
1 session
16 Mar 2021

Highly recommend, Vassi took the time to go through a lot of useful framework for CRO!

Stefan Manku
1 session
16 Mar 2021

Vassilena was really good with listening to where I was at and giving a few directions as to what we could focus in on the call. Her suggestions and ideas were practical and based on her real experience of what does/doesn't work. I'd recommend having a chat with her!

Kenny Yeung
2 sessions
26 Feb 2021

Insightful conversation on how to position ads based on a clearer target market

Victor Carpio
1 session
22 Feb 2021

Vassi is a great mentor. She is dedicated to understand your business, she does her research on you which means that her advice is spot on to what you need. She is very intelligent and approachable. You can tell that she really wants to help. I would definitely not hesitate to have another meeting with her.

Necca Sampson
1 session
15 Feb 2021

Vassilena is a fount of knowledge and she shares it freely! I spoke with her about possibly pivoting my business and her perspective was super-helpful. I think her advice might shave off 7 months from my usual learn-it-the-hard-way approach. Thank you ever so much, Vassilena!

Mareike Popp
1 session
15 Feb 2021

Vassilena is a great mentor! She shared great insights about how to find a good product-market fit and how to better understand the customer. Super helpful and willing to share resources and tips!

Eyerusalem Meaza, MBA
1 session
13 Feb 2021

Provided lead magnet strategies and relevant content ideas for email campaigns

Matthew
1 session
8 Feb 2021

Great conversation with Vassilena. She is very knowledgable with product marketing and helped bounce ideas off of launching new products for my D2C brand. I came up with 2 great takeaways and I will follow up after I've implemented the ideas. Thank you so much!

Foti Panagiotakopoulos
2 sessions
6 Feb 2021

Great call with Vassi as always! We talked about content marketing, hiring, and life :)

Mladen Vachkov
2 sessions
5 Feb 2021

Very good knowledge and responsiveness!

Rahul Murali
1 session
3 Feb 2021

Finally got to book with Vassilena! She was super patient, giving me the time to form my questions and understand her knowledge better. We spoke about what goes into a brand(brand voice, building a brand, brand communications etc.) Super valuable, highly recommend you check out her blog before the call!

Ia Lising
1 session
29 Jan 2021

Vassi was so nice to talk to. She assessed my social media page very objectively and gave me ideas on how to improve on it towards the future. Thank you!

Rafael Guerreiro 🚀
2 sessions
27 Jan 2021

Vassilena is amazing. I recommend her for anyone needing marketing strategy advice.

Joost de Kok
1 session
23 Jan 2021

Pleasure to speak with Vasselina around funnel optimisation and her freelance career.

Kenny Yeung
2 sessions
22 Jan 2021

Awesome session with Vassilena as she walks through the simplicity that goes forward in marketing and strategies involved. Great Insight Great value!

Michael MacKelvie
1 session
18 Jan 2021

Very knowledgeable!

Peter Antonov
1 session
18 Jan 2021

I had a great session with Vassy! She was amazing at answering my questions but also provided her perspective on what she thinks are the most important next steps and how to go about it. Definitely a good call and can't wait to have some data which I think she would really excel at deciphering! Highly recommend her.

Sandra
1 session
15 Jan 2021

Vassilena was great to work with. She reviewed the copy for a growth marketing experiment I was running and helped me tweak it to better appeal to our target audience. She was very patient and great at explaining the "why" behind her suggestions so that I could implement these in the future.

Mladen Vachkov
2 sessions
15 Jan 2021

I had a great time chatting with Vassilena! She answered all my questions and gave me a good starting point about how to approach my issue. She came prepared for the meeting and it was clear that she has a lot of expertise in the field of content marketing. I definitely recommend booking a call with her!

Johanna Böllmann
1 session
4 Jan 2021

Very interesting and inspiring session with practical hands on advice. Looking forward to the next time!

Rachel Lo
1 session
21 Dec 2020

Thanks, Vassilena, for your guidance & further resources about the Facebook event tracking!

Sameer Jain
1 session
21 Dec 2020

I found the session with Vassilena extremely helpful. She is not only super knowledgable but due to her expertise in Content as well CRO, is able to provide all-rounded suggestions and insights.

🚀 Jake Stainer
1 session
16 Dec 2020

Really great call - loads of great nuggets of information regarding content strategy. Thanks Vassilena!

Laura Catz
1 session
15 Dec 2020

It was nice and refreshing to talk with Vassilena, she gave me some good ideas and recommended some websites to try out.

Lee Moio
1 session
14 Dec 2020

Vassilena was great! She also helped me spot something I was struggling with in analytics regarding my CRO! Thank you!!

Ben G
2 sessions
14 Dec 2020

Vassilena has been really helpful and really friendly. Great conversation!

Alberic Db
1 session
11 Dec 2020

Very nice and fruitful conversation with Vassilena ! She gave me a lot of nice insights UX wise on my service. I'd definitely call her again :)

Rafael Guerreiro 🚀
2 sessions
10 Dec 2020

Vassilena was incredible. Very enjoyable and nice person. Her insights were on point a very helpful

Susan Goh
1 session
8 Dec 2020

I had a great conversation with Vassilena. She is knowledgeable and provides good advice on what is the next action steps that I should take. Thank you so much and I hope to chat with you again :)

Illia Berestovskyi
1 session
2 Dec 2020

Thank you very much for you help.

Luz Garcia
1 session
2 Dec 2020

Vassi was very knowledgeable and helpful. She provided important insights and tactics to improve performance and scale our campaigns. Highly recommend her!

Allison James
1 session
1 Dec 2020

The call with Vassilena was very helpful. She guided us toward the right type of ads. Thank you!

Patricia Alvarez
1 session
30 Nov 2020

She knows a lot and she pointed me into right direction to start my online business.

Brigitte Najjar
1 session
25 Nov 2020

I had a fabulous session with Vassilena!She walked through best practice for customer research and gave me lots of great ideas and insights into how I can best approach it. It was extremely helpful!I look forward to another session with her.

Numero eSIM
1 session
24 Nov 2020

Vassilena was very helpful. She made sure to understand my service well first and then gave pretty good strategies for growth. She also gave clear guidance and directions on how to implement these strategies.

JJ Huang
1 session
23 Nov 2020

Learned some great stuff from Vassilena - she did share useful tips that we can definitely adopt for our social media strategy. However, felt like there could be more guidance or an in-depth look into some of the things shared :)

Islem Rekik
1 session
20 Nov 2020

Great session! Thank you Vassilena for all the great tips you shared me me!

Johannes Eklund
1 session
19 Nov 2020

Vassilena and I had a good chat and I was able to ask question and get some answers! :)

Glory Enyinnaya
1 session
17 Nov 2020

Vassilena shard generously her knowledge of content marketing. She was patient and friendly. Would definitely speak with her again!

Arren Quezada
1 session
9 Nov 2020

Vassilena was amazing to learn from! She gave very practical advice and helped me optimize my conversion funnel.

Ruba Abu AlRub
1 session
2 Nov 2020

Vassilena is articulate, knowledgable and friendly. She's really precise, she answered my questions very clearly and gave me great advice! I highly recommend her! looking forward to speaking with her again!

Hannah Goldie
1 session
2 Nov 2020

Really lovely, even though she has more experience in B2C she gave me some valuable insights that I can really pull on in my upcoming B2B campaings!

Parikshit Joshi
1 session
19 Oct 2020

Extremely helpful! She has a very in-depth experience of almost all paid channels, analytics and anything related to measurement and tracking. Our 30 minute call ended up being a 45+ minutes call. We came out of the call with a clear set of next steps in terms of testing and iteration. She's extremely thoughtful and organized! 5/5 stars!

Tom Figiel
1 session
14 Oct 2020

Vassi was patient and understanding. She assisted us with providing feedback on our content marketing via FB Ads goal and we will be implementing her recommendations.

Anya Masalova
1 session
12 Oct 2020

I really enjoyed the session with Vassilena, she is very professional and knowledgable. Vassilena's questions and insights about my project helped me to rethink the content marketing and promotion strategies I had in place. Looking forward to scheduling another call with Vassilena!

Nadiia Shevelieva
1 session
6 Oct 2020

Vassilena gave me really actionable tips on a new website copy, now I have a lot of things to fix & improve. Many thanks!

Bharath Madhiraju
1 session
5 Oct 2020

Great session with Vassilena today. She was really patient on the call and gave me some really nice tips to try out over the next couple of weeks.

Beshoo Sam
1 session
29 Sep 2020

A valuable call with Vassilena for understanding my targeting and marketing. She was so friendly, she reviewed my product page and told me about her tips for my store. I'm sure that I'll book another session soon.

Leslie Anne Vasquez
1 session
28 Sep 2020

My session with Vassilena went really great! I had zero ideas about what to do with the content marketing plan for the e-commerce brand I work for and I got out of the call with a clear path in mind. I like how she's clear with the steps I have to take, plus tips on what I should or should not do. Really helpful! I'm looking forward to talking to her again to show her my progress.

Rob Baldwyn
1 session
28 Sep 2020

Vassilena was a great help on giving some feedback and advice on Facebook Ads - we went through a lot of account management advice in a short space of time and gave a lot of interesting ideas on optimising our life-cycle re-marketing approach! Would recommend her to anyone looking at reducing acquisition costs.

Ishwar Dhanuka
2 sessions
28 Sep 2020

Vassi is a delight to talk to and she provides actionable insights. She's a great listener and adapts to the flow of conversation. I look forward to chatting with her again!

Nick O'Hara
1 session
17 Sep 2020

Vassy was awesome!! She made it very clear how we should set up our Facebook Ads and what we should be testing for. Looking forward to putting that to use and seeing the results!

Rishabh Bhandari
1 session
16 Sep 2020

She's superb at content marketing - what do create, how to create, and how to distribute. Tactical next steps from this call. Thanks

Edwin Plotts
1 session
10 Sep 2020

Vassilena helped highlight a few areas worth revisiting and provided good advice for new Facebook tests and investigating user behavior.

Cordell Rudolph
1 session
8 Sep 2020

Smart and Understanding. Suggested that I format my resume as a high level conversion rate optimization expert instead of a Google ads manager to better position myself in the job market.

Vaibhav Namburi
1 session
7 Sep 2020

Very friendly and she did her research before jumping on the call and gave great advice on the questions I had

Andrew Kamphey
1 session
25 Aug 2020

Vassilena went above and beyond. She broke down a few steps in my process that were lacking and how to fix them. Her comprehensive knowledge about the content stream and what goes into doing content marketing helped get through a few major blocks I was having. I enjoyed speaking with her and can't wait to speak again.

Raf Cabana
1 session
24 Aug 2020

Vassilena helped me to figure out what are the steps needed to turn my idea into reality. Very knowledgeable and friendly.

Shamoon Siddiqui
1 session
24 Aug 2020

Vassilena was incredibly insightful. Very detailed in her feedback and gave actionable advice. Can't wait to schedule another session.

David
1 session
18 Aug 2020

Vassilena, is extremely professional and provides a lot of value! Highly recommended!

Kamil Kwiecień
1 session
18 Aug 2020

Vassilena has helped me to optimize our landing page and adviced on how to learn more about visitors. Thank you for your help!

Christian Heine
1 session
18 Aug 2020

Interesting & helpful discussion

Giang Nguyen
1 session
12 Aug 2020

Vassilena was very attentive and friendly while we chat through our call and she was giving me very detail and helpful feedback regarding my product validation process as well as sharing her professional experiences and insights regarding Marketing. I will definitely schedule a follow up call with her!

lauren casgren-tindall
1 session
11 Aug 2020

Vassilena was a great mentor! She was kind, patient and thoughtful. She reviewed my social media profiles and helped me understand what to look to make them better!

Scott Coates
2 sessions
10 Aug 2020

Vassilena, as always, was incredibly helpful! She does a great job of preparing for meetings, and I love that she digs into the ad data I provided. Her advice always feels highly personalized and tailored just for my situation. I highly recommend Vassilena for anyone trying to improve their ad or landing page performance!

Walter Cullinan
1 session
7 Aug 2020

We had a great chat about how to improve my Google Ads and learned so much in a short space of time. I highly recommend asking her for advice!

Nick
1 session
6 Aug 2020

Great Session. We had a detailed conversation on the topic. The best thing, I have practical advice on my question to implement now. Thanks Vassilena!

Rahul Goel
1 session
26 Jul 2020

Thank you, Vassilena! Super friendly and back to basics conversation about content and digital marketing. Really enjoyed it, and took a bunch of great notes to share with my team.

Ana Krstic
1 session
24 Jul 2020

Vassilena is a smart mentor to talk to. Will provide you with an intelligent another pair of eyes and mind and give you clear, actionable directions. Thank you, Vassilena.

W. Laurie Ewer
2 sessions
23 Jul 2020

Vassilena is amazing! She was not only a joy to speak with and a pleasure to meet, her feedback and suggestions were spot-on. She is also so helpful in her ability to explain things in a way that not only helped me learn but didn't make me feel judged or silly. I highly recommend Vassilena and am looking forward to our continued conversation. She knows a TON and I'm so grateful to have met her -- this connection is invaluable to me! Thanks Vassilena!

Dom Scara
1 session
21 Jul 2020

Great session!

Nuno Pereira
1 session
20 Jul 2020

Had an amazing call with Vassilena. It's now a lot clearer how I should set up my Facebook ad campaigns, how I should test and scale different ad sets and how to organise my overall account.

Todd Chambers
1 session
20 Jul 2020

Vassilena was really fun to talk to! She stress-tested our growth process here at Upraw Media and also provided us with a few resources to improve it. Her jobs-to-be-done article really helped increase our understanding of the buyer journey! Looking forward to also using her Notion experimentation framework to test and identify our traction channels!

Tassilo Vogel
1 session
8 Jul 2020

Very clear and reflected in her thinking and provided great help with establishing a value proposition for my two-sided content platform. Knows B2C space very well.

Ashok Kola
1 session
7 Jul 2020

Vassilena is highly experienced in all Social Platforms. Got good insights in the session on many things. Must recommended.

Pritesh Vora
2 sessions
6 Jul 2020

Fantastic conversation. Super patient. Answered all my questions. Pointed in the right direction for further study and proactively extended help for next session if I get stuck.

Oz Merchant
1 session
6 Jul 2020

Vassilena gave me some great tips and resources to optimize my blog. Looking forward to see how well it converts now!

Ed Wang
2 sessions
29 Jun 2020

Shared some fantastic ideas on how I could go about validating the idea with regards to setting up landing pages and testing positioning, as well as joining communities to learn from the members.

David Kellerman
1 session
23 Jun 2020

Good talk on customer development, some interesting pointers and help-outs on how to structure the validation process with the inclusion of customer interviews. Very knowledgeable :)

Scott Coates
2 sessions
19 Jun 2020

Vassilena is awesome. She took a deep dive into our metrics and data to figure out what was going on and how we could improve. I love how much personal attention she put into our meeting (both before the call and during it). It made me feel like she really cares about my success; she isn’t just throwing out canned responses. If you’re struggling with FB ads, then I definitely recommend Vassilena!

Lauren Lyttle
1 session
19 Jun 2020

Vassilena was great! She was my first call with GrowthMentor and it was a good choice! She helped lay the frame work that I need to keep moving forward with my Google Analytics Strategy, and helped show me where I should prioritize my actions. We covered a lot in 30 minutes and I know I just scratched the surface of her knowledge.

Egli Stamatiou
3 sessions
16 Jun 2020

Very helpful info to adapt in my business

Kirsty Finlayson
1 session
16 Jun 2020

It was great to chat to Vassilena about our content marketing strategy and next steps. She's friendly and a great listener, and we talked through actionable next steps. Thanks for a great session!

Wangene Hall
1 session
9 Jun 2020

Vassilena was an excellent mentor! I sent over a lot of information before the call to provide context and explain what I wanted to accomplish. My biggest challenge was knowing what to do when my efforts weren't working. How do you fix an issue you don't understand? She was able to cut through confusion and provide really actionable insights. I came away with a set of next steps that are manageable, bite-sized and sustainable over time, but will deliver serious results for my business. Highly recommend.

Nadir Zyat
1 session
4 Jun 2020

Vassy knows well about content marketing can help to clear the entrepreneurs' mind. Thank you.

Krish M
1 session
4 Jun 2020

Vassilena had some really innovative ideas and resources to share!

Moritz Lang
1 session
2 Jun 2020

Vassilena is super friendly, knowledgeable and knew answers to all of my questions. She advised me fantastically on which steps to take next and even shared additional resources with me to study the topic further. Very pragmatic and helpful advice, thanks a lot!

Paul Kovalski
1 session
29 May 2020

Vassilena understood my business and offered some practical tips/personal experience that was super helpful!

Positive John 🔎📈💰
1 session
28 May 2020

Vassy is a data and process-driven professional that I recommend for any qualitative research project you decide to invest for conversion optimization purposes. She added valuable personal experience and a lot of confirmation of how to go about a Jobs To Be Done (JTBD) process for better personas development, great takeaways!

Tina Tan
1 session
19 May 2020

I loved speaking with Vassilena. We were talking about experimentation and she made me realise that the big component that was missing from our experimentation framework was a lack of alignment on the key metrics to be used across customer journeys. I am now working on this! Thanks Vassilena.

Pratik
1 session
12 May 2020

Vassilena was very helpful and patient to answer all my mountains of questions. She has a deep expertise in content and was kind enough to send me a long list of resources which would help me build my content skills. I would highly recommend her!

Sibi Murugesan
1 session
12 May 2020

Vassilena was super knowledgable about Twitter - what works, what doesnt, etc. We even got super deep about horizontal vs vertical images getting cropped. Im walking away with a lot of ways to use Twitter for our growth!

Rebecca Druce
1 session
9 May 2020

I had a great chat with Vassilena, she had lots of tips to help me with my content business. She checked my website prior to the call and had lots of suggestions for how to improve it, and she gave me plenty of resources to do more research.

Niall Jones
1 session
7 May 2020

Great stuff, useful suggestions, much appreciated!

Peter Saghegyi
1 session
2 May 2020

Vassilena took the time to understand the situation prior the meeting so we could focus on the pressing issues during the call. We agreed on the next steps as well, so I know what needs to be done. Effective session.

Evgeny Korolev
1 session
24 Apr 2020

Vassilena gave a lot of positive feedback about the project, shared effective marketing channels and helped to find out two good ideas about further promotion.

Ed Wang
2 sessions
17 Apr 2020

Vassilena was incredibly helpful to talk to, providing frameworks for market research as well as materials for further reading. She gave concrete examples to answer the questions I had, as well as useful feedback for my ad copy.

Mevish Aslam
1 session
16 Apr 2020

Vassilena blew all my frustrations and challenges out the door. Hands down, I highly recommend Vassilena our call addressed my major concerns and set me back on track. I'll definitely be following up. Thanks so much again!

Hector Hughes
1 session
16 Apr 2020

So great! Vasselina is awesome and gave me a ton of actionable insights around content and social. Would highly recommend booking a call!

Samy ben sadok
1 session
7 Apr 2020

Thank you Vassilena for taking the time to share your knowledge with me. It was very insightful as she gave me lots of tips on FB Ads & retargeting best-practices. She's very kind, knows the subject well + it's a real pleasure to talk with her. Thank you very much !

Jon Santangelo
1 session
23 Mar 2020

She was knowledgeable and patient on hearing me out on my content marketing needs and gave excellent new strategies on outbound marketing.

Yar Al Roshidi
3 sessions
14 Mar 2020

Vassilena was as brilliant as always, she brought my attention to many points and aspects regarding my content marketing strategies and my PPC strategy. You can easily see how well and experienced she is in the field, where she has the juicy stats and facts on the top of her head when you need them. This is my second session with Vassilena and I must say that she is absolutely helping me grow my projects better in the right direction.

Account Deleted
13 Mar 2020

Vassilena was extremely helpful during our call and answered all of my questions and offered lots of resources for support for building a solid social media strategy on linkedin.

Spyros Tsoukalas
1 session
10 Mar 2020

Vassilena was great. She asked questions in advance and reviewed our answer, so she was ready to talk about our "problems", questions, etc. She also helped us identify new approaches/angles for our product. I highly recommend her.

Foti Panagiotakopoulos
2 sessions
5 Mar 2020

I had a call with Vassilena to talk about my Facebook Ads strategy. Awesome call. She showed me a couple examples of successful ad creatives she's currently running, and gave me a bit of insight into what targeting's currently working well. If you're not spending lots of $ on FB ads, it's difficult to get a feel for what direction to take with your audience targeting so getting an opinion from someone like Vassilena that's actively managing boat loads of live accounts across different industries is priceless.

Michelle Evans
1 session
4 Mar 2020

This was my first phone call on a subject that is rather foreign to me, SEO & WordPress. Vassilena was very respectful of the timing of our call as we had a short session. She was prepared, positive and very forthcoming with useful information. If you are looking for a professional that can summarise WordPress and SEO in 15 minutes, to a completely non-tech person, she is the one! Thank you, Vassilena :)

Jeremy Ellens
1 session
28 Feb 2020

Vassilena provided some helpful ideas to test and improve our conversion rates. Thank you!

Erika Smith
1 session
28 Feb 2020

Vassilena is super friendly, and she took time before our call to go through our product/website so the call was seamless. Tips for channels, types of content, and practical next steps gave me so much to go on for the next few weeks. Also gave great tool recommendations to support campaigns. Her offer to catch up down the line was really appreciated as well. Thank you again!

Stéphane Recouvreur
1 session
28 Feb 2020

Vassilena is very knowledgeable around content marketing, and came up with great ideas to get started with it. A lot of great suggestions (questions to ask existing customers, tools...) and website recommendations.

Jaskaran Puri
1 session
26 Feb 2020

Great guide, helped me in identifying the first step to take for my product and referred some good resources to read

Yar Al Roshidi
3 sessions
25 Feb 2020

Vassilena is a very good mentor with great energy, she is very patient and put effort into understanding my situation, especially that I am encountering her in a very chaotic phase of my project. She helped with drafting my strategies and gave me brilliant ideas on how to approach actions and tasks, and opened my eyes to different perspectives Thanks to her, I now have a clearer path and will definitely be conducting a session again once I progress through. Thanks, Vassilena, keep up the good work!

Konstantinos Gkovedaros
1 session
11 Feb 2020

A great helper that gave out several directions on which i can go to. Many, many thanks.

Jacob Elbaum
2 sessions
11 Feb 2020

My meeting with Vassilena went great! We were a bit limited on time to discuss the relevant topics since it got a bit technical and was mostly trying to solve a problem in my technical setup for google tag manager and google analytics. However, despite the limitations, she did give me 2 tips that I didn't even think of, and it was much appreciated. She's really nice, clearly knowledgeable, and I highly recommend speaking with her to anyone needing help with their analytics or tag manager setup! :)

Stephanie
2 sessions
5 Feb 2020

Vassilena was very clear in her responses, she gave me simple, achievable tasks to carry out and made something that had felt impossible feel very manageable. Thank you so much!

Shalin TJ
1 session
5 Feb 2020

Had an outstanding session with Vass. She is highly experienced & qualified and comes on the call without pretentiousness. She asked some really important questions and suggested the direction I should explore further. Vass is a great listener and she patiently tried to understand the problem I'm trying to solve. Just book a session with her. You will find immense value.

Stasia Avet
1 session
31 Jan 2020

Vassilena was not only professional and helpful but also open, friendly and just pleasant to talk to. Before the session, she had taken some time to get prepared for the talk, had asked me questions helping her understand my issues better, and during the session, I didn't need to spend time explaining her the matter from scratch – Vassilena was ready for a full-fledged discussion right away. Highly recommended for getting pro advice on content-marketing.

Maria JD Sirotkina
1 session
31 Jan 2020

Vassilena has experience and knowledge overlapping with my sector (e-learning, for this specific case), so this definitely helped to get some common ground. Good conversation, thanks!

Liv Wu
1 session
18 Dec 2019

Vassilena was very encouraging and gave practical tips on implementation, thank you!

Carlos Courtney
3 sessions
11 Nov 2019

I implemented what Vassilena recommended for Facebook campaigns and started seeing results pretty quickly! She's a great mentor. I highly recommend booking a call with her.

Jonathan Strutt
1 session
7 Oct 2019

Vassilena gave lots of great and actionable tips on improving content marketing ROI. Her expertise was clear and I feel much more comfortable about my project after our meeting. I also now have actionable steps to take that I can monitor and report on, thanks to her. I'm confident that our meeting will give our content a big boost! I highly recommend anyone struggling with content marketing to talk with Vassilena, as I'm sure she can help you.

Meet Chopra
1 session
11 Sep 2019

I had a really nice session on content marketing, specially blogging. I also got some good pointers for my landing page. I'm more clear on the question I had. A nice session and a great mentor :)

Mark Patchett
1 session
10 Sep 2019

Vassy is an extremely knowledgeable marketer. She had some great ideas that put a fresh perspective on my approach. Thanks!