Full Stack B2B Marketer for Startups
I've developed email nurturing programs, primarily using Marketo. I've also implemented email newsletters as well as SaaS onboarding emails. In addition, I've also helped implement outbound sales email sequences using tools such as Outreach.
I find that growth hacking is often an overused and misunderstood term. My experience with this area began when I worked at a bootstrapped startup that had very limited budget. Therefore, I had to be very creative with ways to scale growth – including affinity marketing, product-led growth tactics, freemium acquisition strategies, etc.
I've developed content marketing strategies as part of an overall growth & demand generation strategy, which often also includes persona definitions, message mapping, content audits, SEO, and promotional channels such as social, email, and communities.
As a marketing operations specialist, I've evaluated and implemented tools such as Salesforce, Marketo, Outreach, DiscoverOrg, ZoomInfo, Google Analytics & Tag Manager, RingLead, webinar platforms including Zoom/ReadyTalk/GoToWebinar, and many more.
I've managed campaigns on Google Ads (both search and display), LinkedIn Ads, Facebook Ads, and Twitter Ads. I've also used retargeting platforms such as AdRoll/Rollworks, and ABM-targeted platforms such as Terminus.
I've been a long time Marketo power user since 2010. I've also worked in martech companies that partnered with Marketo, Oracle Marketing Cloud, and Salesforce, so I know the ins-and-outs of most of these systems.
While Twitter Ads haven't generally been as effective as other platforms for B2B SaaS companies, the times that I've found success in utilizing Twitter Ads were for certain conferences and events that utilized a hashtag that enabled me to run a time-bound targeted campaign for that event.
I've used AdRoll for general retargeting, but have also utilized their B2B platform called "RollWorks" for ABM-specific types of campaigns based on target audience segmentation.
I've been running LinkedIn ads for B2B SaaS companies for many years now. Specifically, I've managed campaigns using their Sponsored Updates, Text Ads, and Sponsored InMails. These campaigns ranged from top-of-the-funnel to lower funnel, and I've implemented these for ABM strategies.
I've been a long time user of Google Adwords (now Google Ads) and have managed ad campaigns as an in-house marketer and a consultant, ranging from $5K/month to over $100K/month in advertising spend.
I've been a long time Marketo power user and admin since 2010. I've utilized many of its core functionality, including email programs, program set up and tracking, performance reporting, and back-end data triggers/workflows. I was an early user of their ABM module.
I've been a Salesforce admin for many years now, focusing on making sure the core CRM implementation is set up correctly for B2B go-to-market motions.
Zinier’s intelligent field service automation platform helps organizations transform how they coordinate and execute work so they can solve problems faster, fix things before they break, and maintain the infrastructure we rely on every day. Field service organizations around the world use Zinier to connect all their teams and data in one place and supercharge every aspect of their field service operations. We are a global team headquartered in Silicon Valley with leading investors including Accel, ICONIQ Capital, Founders Fund, Newfund, NGP Capital, Tiger Global Management and Qualcomm Ventures LLC.
Qordoba is an AI writing assistant for businesses. It helps everyone at a company write with the same style, terminology, and brand voice. With Qordoba, organizations can achieve consistency and clarity across all types of content — including communications and marketing, technical documentation, product, customer knowledge bases, HR and legal policies, and more. Companies such as Intuit, Twitter, Braintree, Visa, and Marriott use Qordoba to empower their writers to create better content. We were named a CNBC Upstart 100 company in 2019 and one of Forbes’ Cloud 100 Rising Stars in 2018. Qordoba is backed by Aspect Ventures, Upfront Ventures, and Rincon Venture Partners.
Named the "Accelerator Superstar of the Year" by Venturebeat, Alchemist is a venture-backed initiative focused on accelerating the development of seed-stage ventures that monetize from enterprises (not consumers). Born out of a 3-year entrepreneurship education outreach started in the Harvard Club of San Francisco, the organization reaches 10,000 technical young alums / students of Ivy League caliber universities. The accelerator seeds around 50 enterprise-monetizing ventures / year. Funds that have invested in Alchemist companies include Alta, Andreessen Horowitz, Bessemer, Citrix, Data Collective, DFJ, Felicis, Founders Fund, Greylock Ventures, Innovation Endeavors, K9 Ventures, Khosla Ventures, Menlo Ventures, NEA, Redpoint Ventures, Salesforce.com, Social Capital, Tugboat, True Ventures, US Venture Partners, and Voyager Capital.
Conversion Logic is a leading independent SaaS-based attribution, measurement and analytics provider. We’ve been recognized by leading analysts such as Forrester and Gartner for our machine learning capabilities that deliver predictive and valuable insights to various marketing personas, for enabling scale, optimization and efficiency. We provide full cross-channel analytics through our real-time platform, combined with professional services expertise across strategy, media and data science, with results often exceeding 50% efficiency gain (or ROI). We are trusted by some of the world’s largest B2C brands globally, like GM, Microsoft, and Pizza Hut. Visit us at www.conversionlogic.com. Conversion Logic is funded by Pelion Venture Partners, Rincon Venture Partners, and Crosscut Ventures.
Mintigo (acquired by Anaplan - NYSE: PLAN) delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo's award-winning predictive marketing and sales platform powered by AI helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes. Mintigo is funded by top tier investors including Sequoia Capital, Glilot Capital Partners and Adams Street Partners.
Knoodle is the social learning platform for your company. We help your people learn faster and do their jobs better by combining the depth of traditional enterprise learning technology with the immediacy and interactivity of social tools to make learning and knowledge sharing a natural part of the work day. Companies big and small trust Knoodle to achieve a broad range of critical business objectives, ranging from product training and demos, to employee onboarding, training and certification programs, to broad social learning communities that bring together employees, customers and the ecosystem of partners. Knoodle delivers its solutions through the cloud, so there is no software to install and manage, deployment occurs in minutes not months, and is accessible anywhere and on any device. Knoodle was incubated by SK Telecom Americas.
Independent consultant providing marketing strategy and campaign implementation services for tech, web 2.0 startups, and non-profits. Clients include Microsoft, California Against Slavery (non-profit), and BillFLO. Member of the Crimson Marketing network (http://crimsonmarketing.com/). Member of the Solvate Talent group (http://www.solvate.com). Services include: • marketing strategy • messaging and value proposition development • campaign planning and implementation • social media marketing • website strategy and development • email marketing • SEM & SEO • public relations
SaaS/cloud-based startup company providing managed file transfer, collaboration, data security compliance, and cloud storage solutions to enterprises and SMBs. Responsibilities: • Spearheaded all marketing initiatives, including core messaging, product marketing and branding, lead generation, and public relations. • Developed marketing collateral including white papers, case studies, press releases, screencasts, and website content. • Managed end-to-end search and content ad campaigns from keyword bidding to landing page creation and lead nurturing. • Initiated an “influencers” program via social media channels for thought leadership and market education. • Directed a team of associates and interns as well as contract designers, web developers and copywriters.
• Managed end-to-end marketing process, from strategic planning through execution, and developed marketing campaigns to increase brand awareness and to generate demand for IBM’s IT services in China. • Managed a $1 million annual marketing budget for brand advertising campaigns, marketing events, printed marketing materials, and market research reports • Generated roughly $50 million of sales leads through marketing campaigns, $30 million of which was revenue won, accounting for a 56% increase in marketing-generating revenue from 2002 to 2004 • Contributed to a 9% growth rate for IGS’ business in China, maintaining IGS’ top market share positioning and #1 ranking for IT service providers • Collaborated with cross-functional team to develop business plan for a joint venture application hosting/IT services provider (ASP) project, targeting multinational companies in one of China’s premier business/industrial parks.
Master of Business Administration from University of Southern California (USC), Marshall School of Business
Master, MIS (Information Systems Managemet) at Keller Graduate School of Management
BA, Economics & Chinese Studies (double major) at University of California at San Diego
Amazing call with Tony! I already made a few changes to my campaigns thanks to his insights. I've got a lot better understanding of how to structure my account, build audiences, test ads according to the budget I currently have. Thanks a lot : )
Tony was excellent - asked a bunch of thoughtful questions to help drive the conversation and ultimately gave me some initial ideas on how to move forward on marketing automation. I'm looking forward to our follow up conversation!
Tony is indeed very experienced. Good and helpful call.
BOOK A TIME WITH TONY. You think you got it figured out...but. you dont! Tony will help you look at your problem/initiative from a whole new perspective. Which is a good thing because it allows you to solidify whatever it is you are working on. This guy is great and he gave some amazing advice.
Tony offered his help validating the strategic approach for a B2B marketing plan. He is one of the most experienced professionals I´ve ever had the opportunity to talk to. From strategy to content, media, ABM, or attribution. Very valuable conversation and learnings.
Tony was brilliant and offered a whole host of key focuses for me. He was able to convey suggestions in ways that I can easily understand. Very strategic and practical at the same time.
Tony is super knowledgeable. In our session, he took a very complex (for me) subject of marketing automation, specific to email, and broke it down into segments that would be more manageable to start over with.
I knew something was missing in my approach to content marketing -- and now I know what was wrong, how to fix, where to find the missing info, and which stakeholders to ask for it. An amazing session!
Tony is a real professional! Highly recommended!
Tony gave me a few tips on where to start and what would be best for the business to start working on. I really appreciate the help. Great meeting, thank you!
My meeting with Tony went very well, he has a firm understanding of Email Marketing and was very patient with me and literally took the time to plan out specific strategies with me, which I really appreciated and I was able to leave our meeting with an actual email marketing plan. I highly recommend Tony.
Tony is the man you have to talk to if you are just about to start marketing and you have no clue where to start. Very genuine in giving feedback and helped to make things simpler. Thanks a lot, Tony.
Very knowledgeable and helpful call.
Tony’s insights about the type of information he, as a marketer, wants, as well as, solutions he has implemented/evaluated, are very beneficial in helping us understand this space, including where our solution may or may not be a good fit. Thank you Tony!
Tony has a broad experience in marketing and has been through lots of startups. His advice was key! Thanks so much!
Excellent knowledge and feedback
Tony knows how to cut through the clutter and get to the heart of the matter with no BS. He is direct and on point. His suggestions were clear and actionable. I got a few great gems from this call I will be implementing. Thanks Tony!