Tomek Duda

I started on the marketing side, running a growth hacking agency where every dollar of ad spend had to prove its worth. Facebook Ads, Google Ads, ROAS optimization, I lived and breathed performance marketing for years. Then I crossed over to product. Today I'm a Product Owner at a marketplace, where I build AI-powered tools that solve real problems for real users. The twist? I prototype most of them myself, using vibe coding tools like Claude Code and Cursor. Then talk to my team and stakeholders about build them out and deploying to our users. I also build tools for myself, like a prompt optimizer for the AI assistant I'm building or a competitor research tool to take screenshots and analyse competitor sites to expand my exposure to other products and get more ideas or inspiration. That journey from marketer to product builder gave me something I don't see often in mentors: I understand why people buy AND how to build what they need. It's like being fluent in two languages, growth and product, and being able to translate between them. Along the way I've built 15+ tools and prototypes solo, conducted user interviews that reshaped entire roadmaps, and learned that the best product decisions come from listening before building. I'm happy to help you with: → Building your first product or MVP with AI tools (even if you can't code) → Going from idea to working prototype without waiting for an engineering team → Understanding your users through interviews and surveys → Growth marketing strategy, paid ads, and ROAS optimization → Navigating the messy middle between "we should build this" and actually shipping it I don't do canned advice. I'll probably ask you more questions than you ask me, that's how the best sessions work.

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  Artificial intelligence

  I've shipped 15+ tools and prototypes solo using Claude Code, Cursor, and Replit. No engineering team needed. Think of vibe coding as having a fast junior dev on call: you still need product sense, but execution shrinks from weeks to hours. Each prototype I built cut 2 weeks off the idea-to-feature cycle, saving $10K+ in team capacity. I run a vibe coding circle teaching non-technical people to ship real products. I can help you go from idea to a working prototype.

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  Building a team

  I've built, hired, disbanded, combined and let go of teams. I hired over 40 growth marketers as the hands on recruiter. I can help you define whether you need an employee, freelancer, team or advisor. Next to define the job description and goal for them and develop a process to get them in the right seat.

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  Content marketing

  Old media, paid ads and click bait are ruining businesses. By crafting genuine and captivating stories you have a chance of build your brand and audience which will help validate your idea, find investors, employees and customers. I am helping founders do all of that through my system for recording ideas and turning them into stories. All of that without spending hours and hours every week on writing. Foundation -> Ideas -> Prompts -> Publishing content -> Analysis of what works -> Iterate

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  Go to market strategy

  There is only 1 type of founder, a visionary salesman. You have to create a vision that you will be selling through your product, personality, and content. Lose the social media or sales team. Be that for yourself. I want to help you tell stories instead of sharing dull and plain social media posts and blog articles, to reach more people, achieve more engagement and build up an audience of trusting fans much faster.

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  Growth marketing

  In order to grow you must understand why are users coming to your product in the first place and also why are they returning. By understanding those emotions and rationals, you will be able to improve on how you use them to keep bringing more users and increase the retention of the ones you have. Then the growth toolkit of marketing channels, product management and analytics will help you put it all into action.

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  Product management

  Been managing product teams where I explain what we do and why, and developers focus on how do we make it happen. Been building a escort marketplace, CRM, escort CRM, AI assistant. I believe in vibe coding prototypes and designs from my ideas so that I demo, not memo and carry the conversation with my squad, stakeholders forward based on tangible artifacts. Been running A/B tests, doing user interviews and running surveys to deepen my understanding of what to build to help them.

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  Product marketing

  Understand the problem you help your users solve. Build multiple narratives around that problem and how it helps them live better lives. Then translate it into articles, videos, ads, emails and see what works. Working with a product marketing manager as a product manager is a great opportunity to bounce interesting ideas and get them executed.

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  User research

  As a Product Owner at a marketplace, I run discovery interviews and surveys with users who are often overlooked by traditional research. Through 12 deep-dive interviews, I found the core problem wasn't demand but signal-to-noise ratio and safety. That insight redirected our roadmap toward workload reduction and trust tools. I can help you in writing scripts that surface real pain points, designing surveys that complement qualitative work, and turning findings into features.

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  Replit

  1 years of experience

  Vibe coding prototypes and apps to help me showcase them to my team or build my hobby projects. Been using it since late 2024 and now I teach peolpe how to use it in my vibe coding circle where I aim to empower everyone to become a product builder.

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  Amplitude

  6 years of experience

  Finding the right data on your users to form better hypotheses. Tracking experiments in your product, comparing users based on their behaviors. This tool is a true goldmine for product-related questions.

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  Claude

  1 years of experience

  Using claude code to build apps, prtotypes, designs and use them to get team discussions going, align the team, start the design conversation, get stakeholder buyin. I also lead a vibe coding circle where I help people embrace building products through this.

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  Cursor

  1 years of experience

  I've built apps as a non-coder, where I've been able to automate a task that I've been spending hours on and then improving the architecture and structure to get beyond a ceiling that I found when improving the AI prompt and optimisation process that it was built for.

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  Hotjar

  8 years of experience

  Understanding user behavior based on heatmaps, scroll depth, session recordings or user surveys is the next best thing to in-person interviews. Many marketers and product managers omit qualitative data and focus only on numbers, but that's like walking in the dark with your hands tied to your back. The better you understand your users, their bottlenecks, and frustrations, the better you can optimise your product.

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  LinkedIn

  11 years of experience

  Used them for B2B lead generation, not the most user friendly platform but has unique targeting options. Also not a very cheap one either. Happy to share my insights.

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  Content Marketing

  I help early-stage startup founders craft genuine stories of their vision, progress, and issues from their entrepreneurial journey to build an audience that will help validate their idea, give feedback, generate first revenue, and expand their network.

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  Dating

  I've been building Kaufmich, Germany's biggest escort-client marketplace, where I am talking to users, running surveys and running experiments to keep expanding my understanding of what our users need and want to improve activation and retention. I've built an escort CRM and an AI assistant too.

• http://blog.ladder.io/gdpr/
• blog.ladder.io/full-funnel-marketing/
• https://blog.ladder.io/adaptive-growth-foundations/
• blog.ladder.io/coronavirus-marketing-strategy/