Thomas Paris

Growth Marketing Specialist - SaaS & E-commerce

Montreal, Canada (-05:00 UTC)French, Englishfrom Brussels, Belgium
$99 / hour
Email marketing

Email marketing is a powerful way to increase conversion rates at each stage of the funnel. Capture the email at the first visit, then send relevant content based on the person's behaviour. Which brings me to the question: have you installed your events correctly?

Growth marketing

I love the Growth Hacking framework cause it helps you find growth levers at each stage of the conversion journey. Are you sure you need to spend more in ads? What are you doing to delight your customers at the first experience? What's your retention loop?

Technology and tools

A tool is always a means to an end. Let's first define what you're trying to achieve, then let's look together what tool(s) can help you achieve just that. Don't get me wrong, I'm a tools addict ;). But I also learned that a tool is as powerful as how you use it.

Content marketing

That's a pretty tough topic to master. Fortunately, I have developed a framework over the years that combines quality with quantity. It uses other frameworks such as topic clusters, pyramid model and the bullseye.


I have my own secret sauce for this technique. I use a few very powerful and affordable tools. I won't even tell you about it here, book a call with me and find out ;)

Link building

Still the #1 ranking factor for search. You should definitely invest in link building if organic search is an important channel for you but it's also very time-consuming. I'll explain you the essentials of the link building techniques and how to set up an efficient process so that you can focus on your business.

Conversion rate optimisation

First of all, what is CRO? It's about optimizing conversion rates at each stage of the funnel. But more importantly, it's about understanding human psychology and how to influence behaviour. Only then can you apply that knowledge on your website, webshop, app and channels.

Mentor Toolkit
over 3 years of experience

Great tool for events-based emails. I've been using it for transactional emails but also to boost activation and retention. The mapping of the flow is easy to use and gives you a nice overview of the customer journey.

over 6 years of experience

Mailchimp is one the most performing email tools when it comes to deliverability. Therefore, never do cold outreach with Maichimp. They have integrated powerful automation features over the years and have good-looking templates that make our lives easier.

over 6 years of experience

Great visual tool to build landing pages fast and that convert. First rule of landing pages is the 1:1 rule. 1 call-to-action for 1 value proposition. The message has to be relevant to the audience and has to provide enough value so that the user motivation surpasses the user friction of accomplishing the action.

over 8 years of experience

I have been running Facebook and Instagram ads for 6 years now. I see Facebook ads as another way to optimize the full-funnel. One of my best practices is to play around with custom audience possibilities and let Facebook's algorithm do the work as much as possible.

over 7 years of experience

I've been using Ahrefs for the last 5 years, running keywords analysis and spying on competition. Great tool for refining your content and topic cluster strategy.

Head of Growth
Ottawa, Canada
- present

I'm the new Head of Growth at Hoppier, the one-stop-shop for office snacks, drinks and office supplies. The company is based in Canada and currently has a $3M ARR.

Co-founder and Head of Growth
MAD Kings
Brussels, Belgium

I co-founded and helped grow MAD Kings, a Growth Hacking Agency focused on growing SaaS and e-commerce businesses. We reached $1M turnover in only 2 years. I sold my shares to my associates.

Digital Agencies
Co-founder and Head of Growth
Brussels, Belgium

I co-founded and helped grow, a user-generated content platform for events and later for e-commerce stores. I then sold it to our main competitor.

Reviews (11)
Alex Wagner
1 session
5 Dec 2020

My time on the call with Thomas was great! Thank you, Thomas!!

Vijay Chakilam
1 session
9 Oct 2020

Thomas was very knowledgeable. He's also very friendly and responsive. I have learned a lot from our conversation. Looking forward to continue our discussion.

Teodor Petrovic
1 session
11 Sep 2020

Thomas just provided me with so many goal-oriented suggestions that are perfectly fitting my current eCommerce business stage. That much that it will take me some time to review them, and I'm so excited to start implementing these. This consulting session was far more valuable than most of the consulting I've had, and I'm pretty sure we will continue working in the future. Thanks!

Julian Berbec
5 sessions
3 Jun 2020

Thomas is a very kind coach who has a long experience in growth given his relatively young career. He has been able to teach me a lot of different little tips and tricks on certain growth hacking methods. Definitely a coach I would recommend!

Laura Schmidt
1 session
24 Jan 2020

Thomas gave good advice on how I could target my facebook campaign and provided inspiration for strong building brand communities.

Carsten Schaefer
1 session
17 Jan 2020

We had a first session and talked at a higher level about markets, niches, and ICPs. Then we talked about different ways and channels to get the first paying customers. Thomas had some nice ideas and gave me some useful tips. We decided to talk again in near future. Looking forward to talk to you again. Thanks!

Sammy James
1 session
15 Jan 2020

Thomas has first-hand experience and real-world results to draw from and gave me specific direction on how to determine our primary target prospects for our application and where to find them. Great call!

Jazz Gandhum
1 session
10 Jan 2020

Thomas was very knowledgeable and gave some great advise to get started with linkbuilding. Highly recommended.

Aravindh Sridhar
1 session
7 Jan 2020

I just wanted to leave a testimonial for Mr. Thomas. He's an amazing person who's a real genius when it comes to selling SaaS products. Very experienced, very helpful, very attentive, very patient and also very friendly. I liked him so much I am going to book a paid call with him as a thanks from my side. I also want to learn a lot more from him. He was the first call I had here and I just wanted to tell the world that it's an amazing experience working with this person. Thanks a lot.

Michelle Evans
1 session
6 Jan 2020

Thomas is a great listener. He was able to meet all my questions with great solution based answers. My questions stemmed around the following topics, Business strategy and how to use customer insights to make data-driven decisions. I highly recommend Thomas.

Canberk Arslan
1 session
30 Dec 2019

Great session with Thomas, he supported me with the creation of our FB ad strategy. You can understand he is very experienced in facebook ads as he points out the most important points throughout the session. Thanks!