Growth Marketing Specialist - SaaS & E-commerce
Email marketing is a powerful way to increase conversion rates at each stage of the funnel. Capture the email at the first visit, then send relevant content based on the person's behaviour. Which brings me to the question: have you installed your events correctly?
I love the Growth Hacking framework cause it helps you find growth levers at each stage of the conversion journey. Are you sure you need to spend more in ads? What are you doing to delight your customers at the first experience? What's your retention loop?
A tool is always a means to an end. Let's first define what you're trying to achieve, then let's look together what tool(s) can help you achieve just that. Don't get me wrong, I'm a tools addict ;). But I also learned that a tool is as powerful as how you use it.
That's a pretty tough topic to master. Fortunately, I have developed a framework over the years that combines quality with quantity. It uses other frameworks such as topic clusters, pyramid model and the bullseye.
I have my own secret sauce for this technique. I use a few very powerful and affordable tools. I won't even tell you about it here, book a call with me and find out ;)
Still the #1 ranking factor for search. You should definitely invest in link building if organic search is an important channel for you but it's also very time-consuming. I'll explain you the essentials of the link building techniques and how to set up an efficient process so that you can focus on your business.
First of all, what is CRO? It's about optimizing conversion rates at each stage of the funnel. But more importantly, it's about understanding human psychology and how to influence behaviour. Only then can you apply that knowledge on your website, webshop, app and channels.
Great tool for events-based emails. I've been using it for transactional emails but also to boost activation and retention. The mapping of the flow is easy to use and gives you a nice overview of the customer journey.
Mailchimp is one the most performing email tools when it comes to deliverability. Therefore, never do cold outreach with Maichimp. They have integrated powerful automation features over the years and have good-looking templates that make our lives easier.
Great visual tool to build landing pages fast and that convert. First rule of landing pages is the 1:1 rule. 1 call-to-action for 1 value proposition. The message has to be relevant to the audience and has to provide enough value so that the user motivation surpasses the user friction of accomplishing the action.
I have been running Facebook and Instagram ads for 6 years now. I see Facebook ads as another way to optimize the full-funnel. One of my best practices is to play around with custom audience possibilities and let Facebook's algorithm do the work as much as possible.
I've been using Ahrefs for the last 5 years, running keywords analysis and spying on competition. Great tool for refining your content and topic cluster strategy.
I'm the new Head of Growth at Hoppier, the one-stop-shop for office snacks, drinks and office supplies. The company is based in Canada and currently has a $3M ARR.
I co-founded and helped grow MAD Kings, a Growth Hacking Agency focused on growing SaaS and e-commerce businesses. We reached $1M turnover in only 2 years. I sold my shares to my associates.
I co-founded and helped grow www.pictawall.com, a user-generated content platform for events and later for e-commerce stores. I then sold it to our main competitor.
Thomas gave good advice on how I could target my facebook campaign and provided inspiration for strong building brand communities.
We had a first session and talked at a higher level about markets, niches, and ICPs. Then we talked about different ways and channels to get the first paying customers. Thomas had some nice ideas and gave me some useful tips. We decided to talk again in near future. Looking forward to talk to you again. Thanks!
Thomas has first-hand experience and real-world results to draw from and gave me specific direction on how to determine our primary target prospects for our application and where to find them. Great call!
Thomas was very knowledgeable and gave some great advise to get started with linkbuilding. Highly recommended.
I just wanted to leave a testimonial for Mr. Thomas. He's an amazing person who's a real genius when it comes to selling SaaS products. Very experienced, very helpful, very attentive, very patient and also very friendly. I liked him so much I am going to book a paid call with him as a thanks from my side. I also want to learn a lot more from him. He was the first call I had here and I just wanted to tell the world that it's an amazing experience working with this person. Thanks a lot.
Thomas is a great listener. He was able to meet all my questions with great solution based answers. My questions stemmed around the following topics, Business strategy and how to use customer insights to make data-driven decisions. I highly recommend Thomas.
Great session with Thomas, he supported me with the creation of our FB ad strategy. You can understand he is very experienced in facebook ads as he points out the most important points throughout the session. Thanks!