Chief Communications Officer
Experienced in PR and storytelling from three distinct angles: #1 As a journalist who's interviewed 35,000+ people and evaluated thousands of PR pitches. #2 As Director of Communications for a U.S. agency in the Obama administration. #3 As a fellow founder. Don't know the right timing in your product-life cycle to get press? Stumped how to write a media pitch? Bring me your PR questions and you'll get answers.
Another strategy for attracting journalists. We can talk about how to figure out what topics to write about | Creating your message | Message and content review | Structuring the article | Promotional ideas | Creating an overall content strategy plan that meets your business goals
Figuring out what's in the way | Addressing limiting beliefs that keep you stuck | Giving your goals an identity | Setting up rhythms for success | Separating the essential from the non-essential
I've been a journalist so I know exactly what they want and how to engage them. I also have led national PR campaigns and have pitched to journalists. Whether it's a PR launch strategy, or new/ongoing reporter relationship building, or editing content, I am a media value add.
Social media is a major part of your media strategy. Journalists use it to scout companies and find new topics to write about. Most founders leave this piece of their media plan behind or don't know how to include it.
Listening with a compassionate and strategic ear | Getting to the heart of the issue | Finding the opportunity in the pain point | Putting a plan together for next steps | Being an empathetic partner to the difficulties since I'm on the startup journey too
Using this public relations software to search for media on a topic, create a media list, engage with the reporters on the list through email and digital platforms for relationship-building and pitching.
->My superpower is listening to anything you say and hearing the story that you cannot figure out on your own. ->Storytelling expert who has interviewed more than 38,000 people. ->Keen understanding of how media works, as an ex-journalist. ->Knowledgeable and experienced in pitching to media and brand storytelling, as a PR director at public agencies. ->Love helping to demystify media and helping founders and professionals clarify your story
We teach storytelling with purpose that moves others to action so that startups and founders in tech and social impact ventures can change the world through their work. Creator of Life After Journalism, a 10-week online for journalists to launch new careers.
Where I developed my spot-on filter for effective and action-oriented storytelling. I edited stories, interviewed people from all walks of life (35,000+), and wrote thousands of stories. Traveled the world – Haiti, England, France, Iraq, Jordan.