Theola DeBose

Chief Communications Officer

Washington, United States (-05:00 UTC)Englishfrom Brooklyn, United States
$85 / hour
Content marketing

Another strategy for attracting journalists. We can talk about how to figure out what topics to write about | Creating your message | Message and content review | Structuring the article | Promotional ideas | Creating an overall content strategy plan that meets your business goals

Public relations

I've been a journalist so I know exactly what they want and how to engage them. I also have led national PR campaigns and have pitched to journalists. Whether it's a PR launch strategy, or new/ongoing reporter relationship building, or editing content, I am a media value add.

Social media

Social media is a major part of your media strategy. Journalists use it to scout companies and find new topics to write about. Most founders leave this piece of their media plan behind or don't know how to include it.

Venting frustration

Listening with a compassionate and strategic ear | Getting to the heart of the issue | Finding the opportunity in the pain point | Putting a plan together for next steps | Being an empathetic partner to the difficulties since I'm on the startup journey too

Mindset coaching

Figuring out what's in the way | Addressing limiting beliefs that keep you stuck | Giving your goals an identity | Setting up rhythms for success | Separating the essential from the non-essential

Mentor Toolkit
over 9 years of experience

Using this public relations software to search for media on a topic, create a media list, engage with the reporters on the list through email and digital platforms for relationship-building and pitching.

Founding Partner
GraySide Media Group
Washington, United States
- present

We teach storytelling with purpose that moves others to action so that startups and founders in tech and social impact ventures can change the world through their work. Creator of Life After Journalism, a 10-week online for journalists to launch new careers.

Staff writer
The Washington Post
Washington, United States

Where I developed my spot-on filter for effective and action-oriented storytelling. I edited stories, interviewed people from all walks of life (35,000+), and wrote thousands of stories. Traveled the world – Haiti, England, France, Iraq, Jordan.

Reviews (17)
Barry McDonagh
1 session
1 Jul 2021

Theola takes the time to listen and to ask the right questions leading to a more insightful call. Thanks Theola

Erum Akhtar
1 session
11 Jun 2021

Such a productive call with Theola today! She helped me extract the essence and story of my product to form the building blocks of a brand narrative. She identified key areas I should highlight to connect with and resonate with my audience in an authentic way which is super important to me! Thanks so much Theola!

Yasmine de Aranda
1 session
1 May 2021

I booked a 30-mins call with Theola to get guidance on rolling out a media outreach strategy secretly wishing I had booked a full hour. In only 30 mins, not only was Theola able to quickly hone in on where I was stuck, and why; she gave me clear action steps to move forward confidently. From explaining the dynamics of players involved and the challenges in getting media interviews, to defining the right strategy, to finding an angle to pitch, I can't express how valuable this session was. She is a well of tactical know-how and I certainly can't wait for my next call! Thank you!

Foti Panagiotakopoulos
1 session
22 Jan 2021

Theola's always a treat to catch up with. We had a great chat about the huge role that values can play in branding and also got great feedback on our product roadmap. Can't recommend her enough.

Stuart Brameld
1 session
3 Dec 2020

Theola was kind enough review an email communication I sent her before our call so that we could maximise our time together. The call was super helpful and Theola took the time to understand my challenges and provided her advice in a considered and structured way.

Justin Harris
1 session
21 Nov 2020

Amazing call and awesome person! I'd highly recommend anyone to book a call with Theola!

Joseph Pigato
1 session
14 Oct 2020

Extremely thoughtful and helpful in pushing me to better organize and structure my thinking around messaging. I had a couple specific takeaways that are going to make a big difference in how I immediately update and improve how I talk about my startup so it was a very productive call!

Wangene Hall
1 session
16 Jun 2020

Fantastic session with Theola! From the first few minutes, she provided incisive insight into our company, from the brand name to our strategy. Once we’d talked about the fundamentals, she suggested several thought-provoking frameworks for how to approach the media. She provided resources we could use and she suggested several clarifying, actionable exercises for us to complete. After that, we reviewed ways we could improve our internal processes to make our press strategy more efficient. Finally, we ended with next steps and time-based success criteria. I enjoyed her warmth, professionalism and keen insight. I’d highly recommend her for anyone looking to grow their media presence. If you want to level up, work with her!

Nadir Zyat
1 session
8 Jun 2020

Good session with Theola. Thanks.

1 session
7 Nov 2019

My session with Theola was simply great! I left our chat with a solid plan for how to approach my marketing and how to integrate myself and my goals more fully. I'm very grateful that she took the time to understand me and my business and tailored her advice to my specific situation. 🙏🏽

1 session
24 Oct 2019

Theola understands the needs and struggles of a self employed solopreneur and can relate to the issues one has to face with starting on their own. She helped me realise that clients journey is more important than we care to admit, which is crucial for success.

Geoffrey Bressan
1 session
11 Oct 2019

I came out of my session with Theola with actionable insights and actions to apply to my PR strategy right away. Really loved her advice about identifying and building our key messages by using "We believe" statements.

Aidan Goltra
1 session
20 Sep 2019

Had a great session with Theola! She has a really unique and compelling way to approach content strategy by focusing on the essential and core human drives first. We also talked about brass tacks stuff, of course, but I'm really excited to see how much more relatable and human this approach makes my clients' content.

Jessica Lynch
1 session
9 May 2019

Theola was the storytelling maven I needed to review an investor-facing demo video my startup is producing. Her input was thoughtful, inquisitive, and creative. She gave both high level messaging feedback and tangible steps to improve our video.

Henry Hernandez 👍
1 session
8 May 2019

Theola is great! Excellent insight into story telling and overcome some roadblock / challenges that were arising. Thanks Theola so much for your time, insight, and wisdom. You've given me new insight and perspective that was brought to the forefront that is invaluable! Thanks so much!

Nichole Elizabeth DeMeré
1 session
23 Apr 2019

Theola provided very practical advice for a podcast I am planning. After my phone call with her I several takeaways/thoughts that I hadn't considered even though I've been thinking about this podcast for months.

Faheem Iftikhar
1 session
2 Apr 2019

The most important thing I would appreciate about Theola was that apart from being very knowledgeable, she was able to understand my challenges exactly as I had on my mind with some very simplified on spot ideas and solutions which seemed pretty easy to follow. It was a great session, highly recommended. Thank you!