Growth Advisor
Sophia Eng is the VP of Marketing at Trade The Fifth and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving force behind the revenue and user growth at InVision, Autodesk, and Workday, as well as her own consulting agency using buyer psychology as the backbone of her strategies and insights. Companies choose Sophia due to her track record of getting the best results in the shortest amount of time, while maximizing promotion and growth budgets. Using her background in science and psychology, Sophia has paired with ConversionXL alongside Sean Ellis to teach growth marketing through the lens of effective persuasive psychology. Today, Sophia champions female and minority inclusion in Silicon Valley. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers. If you have questions about growth (personal or company-wide), consumer psychology, balancing life and work as a mom and caregiver, working remote, etc. Sophia's ready to answer them.
I was the leading team member of the Digital Optimization team at Workday and worked on CRO for our B2B campaigns on website testing and optimization.
While leading growth and optimization at Trade The Fifth, InVision, Workday, and Autodesk, I helped teams establish a growth mindset and process as a foundation to identifying the best opportunities for sustainable growth. I'll help you rethink your approach to growth and give you clear action items for how to begin at your company.
Whether you're a startup founder that needs help finding their blindspots or you're simply looking for a more sustainable approach to your work, I can help. So much of what we believe about ourselves manifests in our work. If you're having doubts, I'll help you break bad mental habits to help you become more resilient and achieve what really matters.
I'm a great listener. In fact, I've founded Women In Growth, a community specifically for supporting others through their tough times with support and accountability. I'd love to be here for you when you need it most.
Google Analytics and Adobe Analytics both are web analytics services used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
I've used ClickFunnels to make sales funnels and also membership websites with order bumps, up sells, down sells, etc. connecting up with Stripe to receive subscription payments
I've ran Facebook ads in-house in brands, for clients and for my own companies. I have spent north of $3M on Facebook ads and understand their algorithm.
I've used Instapage to create landing pages for PPC campaigns on AdWords/FB ads for both generating signups to freemium & premium products ... as well as for lead gen
I've used Mailchimp for small and large accounts. Everything from setting up onboarding emails for personal blogs to large email newsletters for startups and enterprises companies.
I have used Zapier on many occasions to automate workflows. If you need help or insights into what Zapier can do or how to set up zaps I can help you save time.
Digital Marketing, book publishing, growing in new industries. I also have influencer marketing expertise, creating courses, and digital products leveraging digital marketing growth strategies.
As a growth marketer working in a B2C (business-to-consumer) environment, my primary focus is on driving sustainable and scalable customer acquisition, retention, and revenue growth.
As a growth marketer working in a B2B (business-to-business) environment, my role is centered around driving lead generation, nurturing prospects, and contributing to the overall growth of the business.
As a growth marketer working in the SaaS (Software as a Service) industry, my role involves developing and executing strategies to drive user acquisition, customer retention, and overall revenue growth for the software product or service.
Trade The Fifth is an Elliott Wave program designed to educate traders and investors on the financial markets so they can take responsibility for their own portfolios and trading accounts by learning how to ride the profitable Fifth Wave setup.
Conceptualize, create, launch, and track marketing campaigns on paid and organic channels to increase awareness, registrations, product usage, and Enterprise MQLs and opportunities. Grow lead generation pipeline for sales team to reach MQL goals and increased marketing qualified lead gen pipe 10X. Manage a ~$3.6M annual budget for paid user acquisition, increased marketing share % of total pipe from 5% to 25%. Reduce user churn and optimize the experience using analytics, increased user engagement of product by 5%. Be responsible for hitting monthly growth targets. KPIs we track include: Revenue, CAC, LTV, ROAS. Come up with new creative concepts that market our products in innovative ways and grew user base by 10%. Segment customers and devise strategies to reach various target audiences. Conduct qualitative and quantitative customer research efforts using InVision. Support content and retention projects as needed through channels like Google, Facebook, LinkedIn, Twitter, Instagram, Quora, Bing, and email. Create marketing dashboards, analytics data for executives and board members. Move agency work to in-house in less than 60 days.
Lead and manage Workday's global paid and organic marketing channels, including SEM, paid social, and content marketing. Test new marketing channels and optimize Workday's existing web funnel. Drive A/B and multivariate testing programs in Adobe Target to continually improve ad and channel performance. Validate efforts by designing user studies, A/B tests, and conducting data analysis on user behavior. Develop well-informed hypotheses based on a deep knowledge of our customers and competitors. Execute experiments to test theories and find strategies and tactics that work. Work closely with the design team to create wireframes for proposed features. Develop and maintain external vendor relationships. Partner with analytics to improve reporting capabilities / marketing dashboard and develop understanding of related metrics (e.g. visits, form submits, MQL, bounce rate, etc.) Work with cross-functional teams to test new avenues for growth; design experiments to analyze multiple aspects across positioning and channels.