Whether you're a startup founder that needs help finding their blindspots or you're simply looking for a more sustainable approach to your work, I can help. So much of what we believe about ourselves manifests in our work. If you're having doubts, I'll help you break bad mental habits to help you become more resilient and achieve what really matters.
While leading growth and optimization at Trade The Fifth, InVision, Workday, and Autodesk, I helped teams establish a growth mindset and process as a foundation to identifying the best opportunities for sustainable growth. I'll help you rethink your approach to growth and give you clear action items for how to begin at your company.
I was the leading team member of the Digital Optimization team at Workday and worked on CRO for our B2B campaigns on website testing and optimization.
I'm a great listener. In fact, I've founded Women In Growth, a community specifically for supporting others through their tough times with support and accountability. I'd love to be here for you when you need it most.
I've used Instapage to create landing pages for PPC campaigns on AdWords/FB ads for both generating signups to freemium & premium products ... as well as for lead gen
I've used ClickFunnels to make sales funnels and also membership websites with order bumps, up sells, down sells, etc. connecting up with Stripe to receive subscription payments
I've ran Facebook ads in-house in brands, for clients and for my own companies. I have spent north of $3M on Facebook ads and understand their algorithm.
I have used Zapier on many occasions to automate workflows. If you need help or insights into what Zapier can do or how to set up zaps I can help you save time.
I've used Mailchimp for small and large accounts. Everything from setting up onboarding emails for personal blogs to large email newsletters for startups and enterprises companies.
Google Analytics and Adobe Analytics both are web analytics services used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Trade The Fifth is an Elliott Wave program designed to educate traders and investors on the financial markets so they can take responsibility for their own portfolios and trading accounts by learning how to ride the profitable Fifth Wave setup.
Conceptualize, create, launch, and track marketing campaigns on paid and organic channels to increase awareness, registrations, product usage, and Enterprise MQLs and opportunities. Grow lead generation pipeline for sales team to reach MQL goals and increased marketing qualified lead gen pipe 10X. Manage a ~$3.6M annual budget for paid user acquisition, increased marketing share % of total pipe from 5% to 25%. Reduce user churn and optimize the experience using analytics, increased user engagement of product by 5%. Be responsible for hitting monthly growth targets. KPIs we track include: Revenue, CAC, LTV, ROAS. Come up with new creative concepts that market our products in innovative ways and grew user base by 10%. Segment customers and devise strategies to reach various target audiences. Conduct qualitative and quantitative customer research efforts using InVision. Support content and retention projects as needed through channels like Google, Facebook, LinkedIn, Twitter, Instagram, Quora, Bing, and email. Create marketing dashboards, analytics data for executives and board members. Move agency work to in-house in less than 60 days.
Lead and manage Workday's global paid and organic marketing channels, including SEM, paid social, and content marketing. Test new marketing channels and optimize Workday's existing web funnel. Drive A/B and multivariate testing programs in Adobe Target to continually improve ad and channel performance. Validate efforts by designing user studies, A/B tests, and conducting data analysis on user behavior. Develop well-informed hypotheses based on a deep knowledge of our customers and competitors. Execute experiments to test theories and find strategies and tactics that work. Work closely with the design team to create wireframes for proposed features. Develop and maintain external vendor relationships. Partner with analytics to improve reporting capabilities / marketing dashboard and develop understanding of related metrics (e.g. visits, form submits, MQL, bounce rate, etc.) Work with cross-functional teams to test new avenues for growth; design experiments to analyze multiple aspects across positioning and channels.
I studied clinical psychology and met with clients to identify problems—emotional, mental and behavioral—in their lives. Through observation, interviews and tests, I would diagnose any existing or potential disorders. Then, together with the client, we formulate a program of treatment according to the client’s needs. I would monitor the client’s progress on a regular basis to ensure that their needs are met by the course of action, and to adjust it if necessary.
I was pre-med, studied the sciences, and have a knack for testing and analyzing my hypothesis on experiments. This testing mindset has trained me to ask "why" and explore the reasons why things may or may not be working, while designing the best experiments to come up with the correct conclusions.
One word. Canonical. Sophia reminded me that sometimes, canonical > 301. Probably saved me from making a ridiculously expensive SEO mistake. Thank you!!!
I had a great time talking with Sophia! In a short time she understood where my business was, and she was able to give me valuable advice that I will implement shortly. Her ideas made a lot of sense and she helped me get more clear on some strategies I had in mind. Have her look at your business, it's a small risk - big reward situation :)
Sophia is one of the most driven and down to earth people I've met in growth. Our weekly brainstorming and accountability calls make me much more productive and give me confidence to take risks. If you're trying to level-up your growth strategy, speaking career, or other life goals, Sophia is someone that will stick by your side and make sure you get to where you want to go. Don't hesitate, get your first and follow up sessions with her now!