Shady Ramadan

Lead digital health transformation initiative, including innovative product strategy for a patient-centric system focusing on enhancing patient experience, increasing accessibility, improving business decisions (based on patients’ insights and data), and building Omnichannel experience. Engage with marketing/business stakeholders and other product teams to drive meaningful outcomes and ensure cohesive user experience. ● Led the development of digital health platforms focusing on Telemedicine, Online Pharmacy, Chronic Disease Management, Home Care, and Lab digital integration. ● Successfully launched the pharmacy eCommerce platform, introducing prescription (RX) home delivery automation, a first in the region. ● Achieved over 500,000 customer acquisitions and doubled the eCommerce business in the first year through strategic product development and stakeholders’ alignment. ● Built the first Data Lake project for myAster, deriving insights into patients' journeys, behaviors, and growth opportunities, enhancing personalized healthcare delivery.

• Leading the customer experience strategy in Carrefour eCommerce platforms across the Middle East and Africa, which leads to double conversion rate in key Middle East countries YoY. • Partnering with Digital VP & CTO to define strategy and the 5-year roadmap for Carrefour eCommerce in the region with a focus on customer experience, including multiple iterations, recruiting staff, and managing new initiatives. • Develop and execute Carrefour eCommerce development and launch in 11 countries between 2018-2020. • Managed a multi-functional team of direct and dotted-line reports through all product line life cycle activities including visioning, planning, and new product development. • Successful launch of new fulfillment initiative with AI & machine learning integration to efficiency by30% in the first 3 months. • Increased new customer acquisition by 50% by launching key digital marketing initiatives from digital promotions, Referral programs, and CRM, reducing CAC by 40% in the last year. • Lead Marketplace customer experience launch and integration to Carrefour eCommerce platform. • Launch new business model in key countries “60-minutes” express delivery “CarrefourNOW”. • Using advanced analytics tools to understand and optimize online merchandising, customer engagement and increase conversion rate. Including the development of an analytics dashboard and deep funnel analysis to build growth strategy and achieve revenue.

MoneyGram is a leading Fintech company managing remittance across 200 countries. I was managing the overall strategy for delivering sales tools and collateral to the field for sales engagements. Gatheredproduct evidence in the form of benchmarks, competitor analysis, new opportunities, and partnerships. Boosted internal and external product awareness through activities, events, advertising, and PR. Set marketing strategy for key markets in the Middle East region like Saudi Arabia, Egypt, Libya, Yemen, and Pakistan. And leading the Global Strategic Team for India. • Lead the B2B strategy and partnership with key banks and exchange houses in the region with double-digit growth YoY from 2016-2018. • Successful launch of new digital products for money transfer with partner banks in Saudi Arabia. This resulted in a 15% increase in revenue from new consumer acquisitions. • Developed and managed all marketing communications, expansion plans, field marketing, and joint-marketing initiatives with key partners in the region. • Plan and execute Brand communication campaigns and launch of new product lines in the region. • Conducted market research to keep abreast of trends and competitor’s marketing movements • Media management: annual 7 figure marketing budget management that included decisions on spends across channels (traditional & digital)/corridors/countries. • Celebrity brand ambassador management and activation (Played an integral part in executing activities to gain maximum exposure into the international migrant communities leading to revenue growth. • ICC (International Cricket Council) sports brand sponsorship & activation in Saudi Arabia: Managedkey activations that included media (TV/Newspaper/Digital) exposure, on-ground consumer activation, in-store branding, cricket-based competitions across KSA.

Johnson & Johnson

Group Product Manager

June 2010 - November 2016•jnj.com

- Manage product line-up and lead new product launch plans, including positioning, pricing, customer and sales collateral, and customer and channel training. - Work with marketing, sales, and finance to establish product positioning to maximize growth, profit, and market penetration. - Performing market analysis and lead pricing strategies, go-to-market GTM approaches Key Accountspartnership strategy and ensuring a clear path to growth. - Research and monitor existing client base and industry developments and identify the potential for new product opportunities. - Developed product roadmaps based on maximum revenue opportunities. Drive the Digital Marketing Strategy in The Region to deliver on the Business Objectives. Key achievements included. - Drive the new lead generation initiatives with an Omnichannel marketing approach resulting insignificant double-digit growth YoY from 2011 to 2014. - Developed and executed a digital marketing strategy that helped increase brand awareness and expand the contact lenses category, o Led SEO strategy for the company website and the content marketing strategy. o Launched two new websites dedicated to B2B and B2C business. o Managed digital media agencies, online PR communication, and individual publishers. Contact Lenses Category Manager/ B2B Strategy - GCC - Developed and executed consumers’ insights-based shopping marketing strategy to shape up contact lenses category in the region. - Build B2B partnership strategy and execute co-promotional activities in the Middle East region to grow the contact lenses category. - ATL advertising planning and execution, follow up with media agencies.

• Achieved 28% YOY growth and increased market share from 52% to 67% • Drove the brand marketing communication in Saudi Arabia and get the reward of the best marketing communication in the Middle East region from ISUZU HQ. • Build new B2B business model to increase customer lifetime value, including after-sales service, spare parts and educations programs for key accounts in the region. • Successfully launched 3 new models in Saudi Arabia. • Led the launch of the digital marketing strategy for the brand in Saudi Arabia and develop all digital assets for the brand, including managing digital campaigns and Start-up social media marketing for the brand. • Team Leader for New Franchise Opportunities for The Dealer in Saudi Arabia