Chief Marketing Officer at Red Points
Pricing and packaging, and monetization overall are one of the less developed and yet most impactful growth levers there are. Pricing strategy is the new CRO: let's start applying science to it and unveil its potential.
"Let's A/B-test that" is not a valid CRO strategy. Not by itself anyway. Defining what to test and how to prioritize it, that starts looking like one. Very often, just by doing that right I have seen websites multiply the return on ad spent, without changing anything in the ad platforms.
I have built and scaled marketing and growth teams from scratch to 10 people, and from 10 to 30. I have tested dozens of structures, models, frameworks, and ceremonies to get where I am today: leading a 25-members Series C marketing team that absolutely rocks.
"Features work, why are users not adopting? Launch was great, why did traction go down? Users register, why don’t they convert?" You are not alone. The key is to ask the right questions; answers will drive you to success. Let’s talk and check some of the places where I’ve typically seen smoke (UX, copy, positioning, packaging), to find the burning fires.
I have led 10+ SaaS web projects and have run 100+ web audits that have made me realize two things: 1. There are some universal UX principles that work every time because they are based on how our eyes read and how our brain works; 2. Nearly everything can and should be tested, including those principles. Let's go through your web assets, wireframes, mockups or ideas together and see what can work best.
This is not about having good writing skills –nor speaking, video, or design. This is all about understanding what triggers adoption, conversion, or advocacy, and squeezing it. I have reviewed thousands of copy lines, landing pages, pitch decks, and success stories throughout my career. Let’s go through yours together and see how to make them successful at reaching their goals.
On early stages, Product Management is typically in charge of both building and positioning the product. If you need advice on how to effectively understand your buyer, your client, and your user, and how to craft a compelling value proposition that can be taken to market, let’s talk!
Sometimes it takes just a good conversation with someone that has been through the same team management, career projection, culture-shifting, or stakeholder alignment challenges to see things clearer and take better decisions.
Working in fast-paced environments really accelerates your learning curve also on how to handle conflict, manage different stakeholders, grow a team, and define measurable objectives that take a company to the next level. If I’ve been there, I’m happy to help you get through.
I’ve gone all the way from simply crafting media kits and teaching spokespeople on how to pitch to the press, to developing programs that turn journalists, analysts, influencers, partners, and customers into brand ambassadors. Public Relations can be your biggest demand-driver or your Achilles’ heel.
I'm no technical specialist, but I have set-up and used Google Analytics for many years to extract all the web metrics I needed. I can help you look at your digital analytics strategy and provide some tricks that have worked for me.
I have implemented HubSpot and managed it for automation and email marketing campaigns for 5+ years. Are you looking into this tool or trying to make the most out of it? Then I can probably help.
Hotjar is an amazing tool for conversion rate optimization (CRO), web user experience (UX), and market research. Let's jump on a call if you want to review the hypothesis you are trying to validate or to analyze specific heatmaps / session recordings.
I have leveraged LinkedIn's unmatched segmenting potential to run PPC, ABM, ABS, and market research campaigns for three different B2B technology projects. It can be a very costly traffic acquisition channel, so if you think an external view on your LinkedIn strategy can help you, let's talk!
Everything can be managed as a project –and probably should. I can share with you what has worked best for me when using this powerful tool and what processes I have built around it.
In charge in charge of aligning the company portfolio with the market needs, elevating the Red Points brand, and empowering the Marketing team, which groups Growth, Product Marketing, Communications, and Brand.
In charge of Product Marketing, Content, PR, and Pipeline Efficiency at one of Europe's hottest startups according to Wired Magazine.
Been very helpful catching up with Sergi on defining marketing OKRs.
Outstanding session with Sergi, who asked great questions and helped us to get to another level of clarity for our enterprise offering and price negotiation. Now we just hope we get the deal ;) Thanks Sergi, this was a huge pleasure!
Thank you very much for taking the time and giving us very helpful and practical advice on goal setting. Very appreciated and recommend Sergi highly.
Sergi, was very good in assessing where we stad with some very concrete and actionable advise. l look forward to the next conversation with him, hopefully we will have some more time 1/2hr flies.
Serji delivered great insights in a short period of time. He helped us understand where we've been too focused on our product and not enough on the customer pain points. A very helpful session with Serji!
What an enlightening call. Sergi has a lot of really valuable insight from his experience in the SaaS space, and he was able to apply that to my business, despite it being a different type of business and in a different industry. He left me with a lot to think about! I highly recommend you speak to him about pricing, product strategy or anything else you're struggling with.
It was great talking to Sergi, he was very knowledgeable about the startup process in offering me advice and where I should start. It seems like he has a great depth of knowledge on many topics including validation, pricing models and CRO!
Always a good conversation. Sergi helped me zero in on some prioritization and next steps.
Sergi was a real pleasure. He is engaged, smart, and interested in trying to help you quickly run through your particular issue. I would highly recommend setting aside 30 minutes to brainstorm with him.
I love it when GM's are: 1) really smart 2) really experienced 3) really confident 4) really humble I think Sergi marks these all really well. I met with him 6 months ago and happy to have met with him again. He was direct and efficient to help me define marketing communication and an action plan for launch.
Been such a pleasure calling with Sergi. He asks the right questions based on your problem set, which forms the basis to have a fruitful discussion on. Looking forward to a next session.
Very helpful insights & a really, really nice guy! Will book again for sure!
Great conversation helped shed a lot of insight
Sergi was an amazing mentor. His comprehensive knowledge of the go-to-market tactical playbooks on both B2C and B2B allowed us to break down my complex budgeting problem into a series of buckets and drill down from there. He's a great listener and brilliant synthesizer!
My call with Sergi was exactly what I was looking for, even though I had given him very little to work with. He was able to advise me on next steps and give me concrete ideas to pursue. I'm looking forward to checking in with him again in the future.
Great content from a very knowledgeable person! A lot of food for thought from a great mentor!
Sergi was super friendly and extremely knowledgeable, he walked me through his considerable experience leveraging PR for SEO, and we had a great conversation about how it could be applied to my business. I walked away with some actionable insights that I look forward to putting into action!
Great session going through the UXUI of some planned web pages.
Exactly what I wanted from a mentorship session: friendly person, thought provoking questions, mind-opening discussion, and actionable advice. Perfect :)
Another great session 😊
Absolutely recommended. Great discussion regarding my SaaS b2b App. Talked about overall process of finding out what the customer profile is and who the buyer is going to be. And how a CMO like Sergi would start planning and implementing a Marketing strategy. Additionally, concrete actionable steps were discussed on what is missing on the landing page and how to optimize and improve user onboarding. - Thanks Sergi! Looking forward to the next session!
Great call, super helpful and really insightful as ever!
Amazing session - will be booking another!
Sergi is a great, knowledgable mentor, has helped us a lot :)
Sergi is my favorite mentor on GM. He always has actionable advice and structured frameworks to share on how to solve problems. He also follows up sessions with helpful materials.
Sergi was easy to talk to and offered solid, actionable advice to help illuminate PR/comarketing opportunities. Would recommend!
Sergi is a rockstar, we've implemented everything he's suggested and are seeing amazing results. Highly recommend!
Sergi is SUPER knowledgeable and provided me with great feedbacks on both marketing copy and pricing model. Thanks
Sergi is kind and eager to help. Gives good advice.
Sergi was a huge help for our conversation around pricing. Really appreciated having him as a sounding board! Came away with solid next steps.
Perfect advice and responsiveness.
Wow, what an amazing call! I highly recommend talking to Sergi, if you dont have product market fit or want to discuss any marketing topic. He dives deep and gives a lot of practical recommendations, you can do.
Had a great call with Sergi! We went over my market research strategy and Sergi was able to clarify how to conduct one properly. For example, we identified that I had been asking my interviewees biased questions and that I should instead focus on questions regarding their past behavior. My key insight from the call is that right now the goal of my market research should be to identify and validate my Ideal Customer Profile.
Really good call with Sergi, he gave me some great insight into what type of things to take into consideration when exploring channel partnerships - exactly what I was after!
It's my second call with Sergi. He asks right questions and gave good feedback for our new landing page design. The product is getting better with each call. Thanks Sergi
Sergi was very friendly and I enjoyed the call with him very much! He was able to give me insightful feedback for my product validation as well as pointing me to the right direction in term of product positioning. Will definitely schedule another call with him as I move forward!
Sergi was amazing, very helpful and got me thinking much clearer by the end of the call. We have actionable insights to take away and implement asap!
Sergi is super professional and dives into your topic very quickly. We received good advice from him. Thanks!
Sergi was so encouraging and leveled up my understanding of goal setting, tracking and communicating with leadership. So happy I did a call with him!
Sergi was very very informative and strategic. His logical and strategic wisdom in the market, not only inspired me but gave me massive clarity in the direction I need to go. Sergi helped me understand basic and advance foundations to product market fit. The strategies Sergi taught me are of IMMENSE VALUE. Felt like a champ after the call. If you're looking for a mentor who is wise, strategic, understands your business problems and will help you get to the destination you ultimately want to get to, SERGI IS YOUR GUY. Book a call ASAP..... you will not regret it my friends.
Sergi leant a helping hand with strategy and organisation whilst providing motivation to continue to work hard. Well worth it
Extremely useful session with Sergi. His advice was very relevant and I highly valued his insights. I would do more session with Sergi again in the future.
Went through the new design for UX review. It was quite revealing and Sergia asked many questions on our customers and questioned many design choices. He's quite honest with the feedback and is a friendly person to chat with
Enjoyed my session with Sergi: he has a more academic/thorough approach than what you normally see with most growth mentors, and we plan on leveraging this to do ground work on personas and incentive models. Looking forward to next our sessions together.
My session with Sergi was super useful as usual. He has a wealth of growth experience, is generous with his time, and has relevant thought-provoking questions/suggestions. I highly recommend speaking to him!
Sergi is great. He grasped the product and market fit quickly and showed me where to focus our efforts to get the most mileage for our new reporting dashboard. Sergi gave me a lot of specific ideas I am excited to implement. We spent an hour together and it went by way too fast! Thanks again Sergi!
This was my second GM call with Sergi and if I could give him more than 5 stars I would. He has an incredibly rounded SaaS knowledge base and I left the call inspired, encouraged and ready to make my next decisions. Thanks Sergi :)
Helpful mentor, listened patiently and gave insightful ideas for website and marketing improvements.
I had a very friendly and interesting chat with Sergi. He was very patient to understand what I do and took the time to explain and discuss more than I requested. So we talked about several aspects of ICP, Niches, strategies and finally about affiliate and referral marketing. Great insights!
Really useful call! Lots of insights to take action and really good ideas provided.
My first session with Sergi was great, very enlightening! First of all he listened carefully, and then his analysis helped me to make things clearer and change completely my approach to tackle the situation. I really liked his practical & strategical way of thinking, and would recommend him to anyone looking for advice on career challenges! I'm looking forward to our next session :)
It was my very first mentor meeting and I could take out a lot in just 30 minutes. Anytime again - thanks a lot!
I enjoyed a very quick but incredibly thorough call with Sergi. I could tell Sergi had an incredible background and could provide a top-rate intellectual and theoretical framework. He was able to coach me in more of the process and high-level approach to analyzing market segments for validating a business idea. However, he also drilled down further to actionable steps and insights to applying that theory. I would highly recommend Sergi as a first step for any founders tackling initial p/m testing.
Sergi was well-prepared, knowledgeable, and had great actionable suggestions for how to improve product strategy and audience targeting.
Sergi helped me achieve clarity, and empowerment, which was crucial for my timing. This was a superb GM experience. Thanks!
Sergi explained the first steps I need to follow to understand my market and whether my future service will add value to my potential customers, which was of great help to me as I do not have business knowledge.
It was amazing talking with Sergi and brain storming about issues I was having problems with. I really like his approach of guiding me towards asking very important questions. His exercises really helped me come to a very important decision in my life. Thanks a lot and I will keep you posted about the progress I make.
a pleasure, like always
Sergi's approach was great. He took some time to understand our current status and our goals, and he then shared some REALLY useful insights on how to approach our next steps. Book with him with no second thoughts!
Sergi is very passionate and that makes it very easy to share ideas! His advice is extremely useful! Cant' recommend him enough!
Really great insights - however our product is complex so the first session was mainly about getting familiar with our product and business - essential for any mentor we work with.
Sergi was able to provide very valuable feedback on my positioning statement. He also shared his insights into digging deeper into the segments of my customer's audience to offer the most value to them. Thanks Sergi!
Sergi was careful to understand our situation in order to assess and provide the best advice that fits our needs. It was not generic and was insightful. Hope to speak to Sergi again soon once we have developed our pricing strategy.
Sergi did it again - another fantastic session, this time about CRO and on-page optimisation. A trove of good ideas and experience. Two thumbs up!
The session with Sergi was absolutely very productive with a lot of brainstorming and new ideas. Sergi made sure that he understood my situation before giving me any advice, he asked questions about my role and my tasks and even brought my attention to other related aspects that I haven't personally thought about. I was definitly happy with the session and will be looking forward to another session soon in the future.
Sergi was amazingly knowledgeable about the lean methodology and OKRs and how to adapt that to the startup environment. He helped me realize the dangers of putting too much emphasis on the long-term roadmap and the importance of staying agile and adaptable. He shared with me his OKR template and some really great principles to keep in mind, i.e. "every minute you are not learning is a minute wasted." I'm looking forward to continue learning from Sergi!
This is my second call with Sergi. I really like connecting with him to get his feedback on my business. He comes from a similar background/similar type of clients and therefore his advice is spot on. Sergi is furthermore very experienced in his field and can give you great hands-on practical tips. I look forward connecting with him again in few months!
Sergi was kind enough to share his time & feedback with me on a blog redesign + some tips on my career. His feedback was very valuable, and he's also friendly & humble. It was a real pleasure to meet him! Thank you
Sergi was a great mentor for advising on a strategy for getting local PR coverage of my business. He listened to me and my particular business needs, understood everything, and then walked me through a strategy for attaining PR. It was a great chat.
Thank you for your ideas!
Sergi is super knowledgeable and helpful. Very clear advice. Thank you!!
When there's experience it's easy to spot. It took Sergi 2 minutes to understand my situation from start to end — and, of course, to give great advice.
Sergi was great (even when it took a good 15 minutes for me to figure out connection issues). Once we finally connected, Sergi provided in-depth knowledge and real life examples to help put things into perspective. Definitely helped spark new ideas and give a more broader look on something I was struggling with. Will be reaching out again for sure. Thanks, Sergi!
Sergi came well prepared to the session and immediately made some real good points about my messaging that made me rethink my approach. A lot of great insights and clever cold pitch suggestions. Plenty of ideas to work with by the end of the session!
Sergi has some awesome insights to share on running all sorts of customer programs (referral, recommendation etc.). Love his thought process and how he advised me to treat our affiliate program as a product. Definitely recommend Sergi!
Sergi was super helpful -- we discussed a whole bunch of channels around demand gen including influencer marketing/PR, affiliate schemes, paid traffic and more. He asked useful & thought-provoking questions, and shared useful/relevant personal experiences. Recommended!
Sergi was fantastic, great help when it comes to packing a great amount of info in 40 minutes. I got so many helpful tips on how to move forward with my customer discovery project and also looking forward to stay in touch with him. Very positive and empathic person . Thanks!
It was a very useful 30 minutes
Sergii is very smart, knowledgeable, friendly and easy going. Really helped me a lot! Totally recommend him as a mentor.
Had a great call with Sergi. He gave me so many ideas for my project. He also shared some very useful techniques how to get data and optimize testing. Very knowledgeable and supportive mentor. Thank you very much for your help!
Sergi was very knowledgable and super helpful. Clear and straight to the point. Thank you!
Extremely detailed and caring. I could tell that he really wanted to solve my problem. My case was an extremely abstract one and he was really resourceful in giving me all kinds of options to help me out. Will definitely keep in touch with him as I continue to implement some of his ideas! :)
Really enjoyed my call with Sergi and will book another in two weeks. He gave my precise and actionable info and we packed a lot into a 30-min call! I am super grateful to connect with him and highly recommend!!
Sergi is extremely knowledgeable about OKRs. He truly is passionate about this topic! We went together over my OKRs and he gave me lots of tips and advice. It was a pleasure chatting with Sergi. If you want to discuss OKRs, he is your guy.
Sergi is just amazing. Our call was more than an hour where we covered so many things about the launch of my platform. Sergi has a lot of experience working with my target market which helped going through my business fast and efficient. He really understood my business and gave me great feedback! I look forward speaking with him again in few weeks!
Sergi's advice on positioning was invaluable. He over-delivered and was full of practical knowledge that I'll be implementing soon. 100% recommended.
We had a great conversation with Sergi. His experience and insight helped us to get a better understanding of how to link our messaging to the website and our product marketing. We are looking forward to meeting with him again and review all of his suggestions.
Sergi is very attentive and listens well before trying to come up with new ideas/solutions. The phone call has been very beneficial for my thought process regarding the design and UX of a new website. Hope I can call you again in the future!
Sergi brought unprecedented insightful knowledge about Product Marketing and Management. His feedback and insights will boost how we shape these initiatives in our company.
I left my call with Sergi feeling a ton more knowledgable in the SAAS space. Just to mention a few areas we covered, Sergi helped me to dive deeper and think strategically about our business models, revenue streams and pricing strategies. I'm super happy with this call and everything I learnt!
Sergi was on point with his answers and very professional. He gave very good hands-on tips that pointed me in the right direction and probably saved me hours.
We are currently going through an internal positioning exercise in our company, and Sergi was full of great ideas. After our session he provided links to some very helpful online resources.