Sarah Conrad

Chief Marketing Officer | Ex Google, YouTube, HBO | Founder & Startup Advisor

London, United Kingdom (+00:00 UTC)Englishfrom Guthrie, United States
Free
15min30min60min
Available
19
Sessions
5.00
Rating
Expertise
Go to market strategy

You've built it, now how are you taking it to market? Would love to chat through how you're thinking about taking the product you've built to the people. I specialize in B2C, but the strategy piece is all the same in B2B... Just different tactics.


Venting frustration

How can you work in tech for 10 years and not be good at this? HMU if you want to vent and troubleshoot. Startups are hard. No question about it. I've wanted to reach through the screen many times! Tell me your woes...


Content marketing

I have worked in content marketing, of some sort, for most of my career. Television content (HBO & Bravo), online video (YouTube), travel content (Culture Trip), Music content (YouTube music). No matter the business you're running, content needs to play a role.


Sales

Also know as "push marketing." This is where you get your message in front of the right user at the right time. I can help you understand pro/cons of different marketing channels depending on your strategy. Whether that's SEO, SEM, email, display, paid media, or even old school stuff like radio. :) How are you acquiring users and what is your plan to bring them into your product?


Mentor Toolkit
Youtube
over 7 years of experience

Having worked at YouTube for 4 years, I am familiar with the ad products available to help your business grow. Did you know that YouTube is the second biggest search engine behind Google? You can get some good performance on YouTube.

Facebook
over 11 years of experience

I have been buying Facebook ads for over a decade now. Most recently, I have been running them myself with the startup I am currently at. Pre seed stage requires a lot of hands on! I am skilled at reviewing ads for performance.

Vice President, Marketing
- present

Running marketing for a pre-seed sports technology start up

Startups
B2C
Chief Marketing Officer
Aira
-

Ran marketing for a series A start up working in technological solutions for blind and low vision

Other
Startups
B2C
Vice President, Growth Marketing
-

Revolutionised Culture Trip’s growth strategy, driving key business metrics across mobile app, website, and entertainment properties. Built a team of 20 marketers across SEO, Paid Media, Social Media, and CRM that exceeded goals with limited ‘start up budgets,’ tripling revenue in 9 months.

Tourism
Startups
B2C
Director Marketing, YouTube
YouTube
-

Led YouTube central marketing team with multi-million dollar annual budget; responsible for the performance of all YouTube properties (subscriptions & ad supported) - from YouTube Kids to YouTube Music to YouTube Core. Sat on YouTube UK Board & had P&L responsibility.

Other
B2C
Director Marketing, YouTube
YouTube
-

Led YouTube central marketing team with multi-million dollar annual budget; responsible for the performance of all YouTube properties (subscriptions & ad supported) - from YouTube Kids to YouTube Music to YouTube Core. Sat on YouTube UK Board & had P&L responsibility.

Other
B2C
Product Marketing Manager
Google
-

Several roles

B2C
Reviews (3)
Rachel Lo
1 session
24 May 2021

Sarah has so much knowledge that one call is simply not enough time to get through everything. The topic of the call was about the Digital Marketing growth path; each of the roles function and the value each role brings to the org.

Dani Hart
1 session
2 Apr 2021

I'm so glad I had the opportunity to talk to Sarah, a fellow traveling nomad. If you're looking for help with go to market, early stage funding, developing customer audiences, outbound marketing, marketing strategy, how to strategically spend your time, navigate a career as a generalist, market positioning, or developing a team, Sarah is the mentor for you! With experience in both large corporations and small startups, Sarah helps founders be resourceful and strategic with the resources they already have. And as a bonus, she also shared great strategies that have helped her maintain performance and avoid burnout. Thank you for your time, Sarah! I look forward to our next call.

Eric Acri
1 session
26 Mar 2021

Our session was absolutely fantastic and was exactly what I needed to hear. Would recommend to anyone!