Head of Growth & UA
I have built teams from ground-up from 0 to 10+ team members in growth marketing and operations. I understand what might be needed at the beginning that might not be very useful later, and viceversa.
I've worked 7+ years in very early-stage startups and helped build teams, campaigns, and strategies to hack the way out, learn quickly, iterate fast and use learnings for longer-term strategies
I've been a manager for 7+ years and currently in the process to become a certified coach so, happy to chat about mindset, coaching and how to get better at what you are doing
Having used both Marketo and Hubspot, for pre-sale and post-sale strategies, I can help you piece together a strategy on what to use when, and how to have a strong marketing automation strategy.
With experience in SEM (push social ads), OOH, internet ads, and so on, I can help you devise push/outbound strategies for your startup. Working on an omnichannel strategy is a key aspect of it.
With 7+ years of PPC and user acquisition experience and having managed more than $10M/yr, I can help you with your strategies/challenges. I can help you put together a strategy, set up tracking, think about customer journeys and so on
HotJar is great. I've been using it since 2016. I love their recordings options and the heatmaps. I generally use it for quick analysis and to decide which tests to run then on VWO-
This is a great tool for testing and running experiments. Currently using it and running at least 5-10 test at the same time. Very intuitive to use and great for CRO
Unbounce is just great. I've worked with unbounce + Zapier + Marketo (and/or Hubspot) and created more than 100 pages for different tests and campaigns
LinkedIn Ads is a great platform if you know how to use it and for what. In the last 5 years, I've learned what works and what doesn't, and having managed $1M/yr on LinkedIn can help you come up with the right strategy for your company.
I've managed more than $5M/yr budgets on Facebook and run all type of campaigns (lead gen, awareness, purchase, remarketing, etc.). I'm more into the strategy than implementation now so, if you want to bounce ideas off with someone, let's connect!
I've been using Adwords for a while now, and managed more than $10M/yr in budget here alone. I'm more into the strategy than implementation as of now so, if help with strategy is what you need, let's connect!
Asana is a great tool for project management and even personal management! I have all my personal tasks on Asana and also use it for my team (and the entire org)
I have been using zapier for the last 3 years and I love it! Connected almost anything with it! LinkedIn ads, spreadsheets, marketo, hubspot and so on. GREAT tool!
I've been using for the last 4 years and managed at least 40 campaigns at a time, with triggered, batch, and other-type of campaigns. Have connected it with Zapier and other tools too.
I have a good understanding on how to use GBT along with other Google suite tools, and how to leverage it for the product you are offering. Whether you just started with this or not, it's important to have the basics right
Been working with Google Analytics for several years now. Can help you review not only the basics, but also cohorts, channel groupings, attribution and more.
I've been using Heap to analyze funnels for different products/services and pin-point which stages of the funnel need review + optimization. Great tool to see performance by channel, by funnel stage
I've been working in Hubspot for the last 3 years, setting flows, automation campaigns, nurturing, and more. Piping live audiences from HS to ad platforms is something that works especially well for me
Digital Marketing Mentor
- Run marketing campaigns and other growth initiatives end-to-end: identify opportunities, prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results. - Work with our Analytics team to measure the impact of each campaign, and develop ways to scale. - Develop and execute marketing strategy, campaigns, and activities to drive significant student acquisition growth while achieving efficiency targets. - Grow, mentor, motivate and develop a motivated, high-performing team of student-focused, data-driven performance marketers and ensure the team is set up for success. - Proactively and regularly communicate channel performance to internal leadership and stakeholders to promote a shared understanding of performance marketing strategy, investment results, drivers, and opportunities. - Oversee top of the funnel campaigns, ideate and implement actions to optimize it and get better quality applicants to our courses.
• Managed $4M+ annual marketing budget and increased ROAS by 20% • Improved efficiency of Paid Media campaigns by 30% by analyzing campaigns, website UI/UX, landing pages and customers’ flow, heat maps and funnels on website. • Doubled monthly transactions in 8 months. • Led Marketing team to increase ROAS of every channel by a relentless attention to details. • Responsible for Marketing strategy, affiliates relationships and pricing. • Determined customer needs and desires by specifying and implementing research needed to obtain market information. • Developed Way's branding strategy increasing organic and direct traffic by 60%. • Applied growth marketing techniques, A/B testing and Product Market Fit to new product developments. • Owned Way’s competitive landscape and derived business strategies based on competitive analysis data. • Created business plans to penetrate new markets, helped to effectively implement them and worked close to sales and product teams to monitor and improve these plans. • Run the Affiliate Campaigns with 150+ publishers, 5,000+ transactions and +$300,000 monthly sales. Grew this channel’s sales by 3x in 1 year. • Built and monitored Marketing’s scorecard with all the respective KPIs.
Founded company with 2 partners. Oversaw strategies to position clients’ brands. Led Marketing team and negotiated budgets with clients. Managed annual budget of $200,000. • Increased revenues from $60,000 to $200,000 annually in the last 2 years, maintaining profit margins. • Recruited and managed a high-performing Marketing team of 10 Social Media Managers, Account Managers and Graphic Designers. • Developed marketing plans and strategies for clients, based on large data-sets and consumers’ insights analysis. • Designed campaigns to improve quality leads, increasing prospects from 40% – 200%. • Concentrated sales of multiple services to top 5 accounts, doubling revenues. • Streamlined teamwork resulting improving project completions on or before deadline by 60%. • Negotiated deals with clients and prospects to design impactful marketing campaigns.
Bachelor's in Information Systems
Marketing and competitive strategies specialization
Master in Business Administration
Rodrigo was fantastic, we went over some action items on LinkedIn ads and strategy. I walked away with some great next steps.
I enjoyed speaking to Rodrigo about expanding our SaaS to central America. He had some great ideas on outreach and was very friendly.
Knows his stuff, definitely would have preferred a longer chat as we weren't able to cover much.
Rodrigo gave me priceless advice on growing my copywriting business, especially with regards to targeting tech clients, and charging them different rates based on their location, industry, level of seed funding, and what channels they are in. Initially, I'd booked the call for advice in finding a writing job in tech, but my call with Rodrigo helped me realize that I should pursue building my copywriting business, and interviewing for jobs in the meantime. Such a good call :) I look forward to checking in with Rodrigo in a month!!
Absolutely amazing - sometimes the answer lies right before you and you just need to take a step back to the basics to solve a complex and highly relevant challenge. Thank you Rodrigo for listening well and providing me with great ideas to solve our challenge.
Rodrigo has a background in education, and it shows when he is speaking with you. He can break concepts down to the point where they are easy to understand AND apply to your current situation. Highly recommended!
Rodrigo helped me decide how to communicate with a founder and suggest an action plan moving forward. Really appreciated his expertise and insight. Thank you Rodrigo!
A great session! Rodrigo helped me align my goals with social media tactics and get past the "but, but... best practices!" mental block.
Rodrigo helped me a lot with my questions. He gave me good ideas and insights that I have already started to apply.
Great chat today with Rodrigo, he's incredibly knowledgeable and was able to give me a ton of great advice to be going away and thinking about. Looking forward to future chats!
Rodrigo pointed out some metrics I haven't thought of that I should track and offered to schedule another call to check progress.
Great talk with Rodrigo, again a great example of someone who is here for simply sharing his knowledge and passion. Being a teacher in his earlier career he merged his passion with growth. And myself being a social entrepreneur values that highly. His advice was spot on and really helped me in refining my education proposition.
Great mentor. Rodrigo knows exactly the industry I'm in and gave highly valuable advice. Recommended!