Performance Marketer - Ex-Google NYC
Developed the Single Purpose Campaigns framework from working with Enterprise customers and working with multiple agencies from the Google perspective deep diving into their approach and strategies, extracting what has worked and refining our very own strategy.
Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Helped clients extract opportunities in Facebook using the Single Purpose Campaign framework.
Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Helped clients whilst at Google develop strong YouTube strategies that shifted $4.5m from TV to YouTube.
Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Fun fact - Holds the record for the world's fastest Bing Accreditation at 9m37sec
Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Worked at Google, Publicis and Dentsu as a lead on the largest client accounts.
Core Responsibilities: Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6) Achievements: GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy.
Programmatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results. Core Responsibilities: Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group Provide thought-leadership and recommendations with the backing of insightful data Work on holistic strategies to include other channels and tools to achieve clients many KPI's Participate in internal and client meetings; undertake briefs, present media proposals and post-campaign reporting Prepare and structure campaign strategy and tactical execution aligning with other channel leads Work with internal and external stakeholders Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features
Robert was able to identify and understand the problem I faced quickly and share some of his immense experience in helping me think about ways to reposition my agency. I would highly recommend him! Also is probably one of the most experienced performance marketing people on the platform!
Robert helped me with my career, what I should more focus on it and it comes many ideas to do. Great session and again thanks, Robert.
Robert is friendly and super helpful. He patiently listened to me to get my context right and then gave me some really actionable advice to work on. Robert was also kind enough to walk me through some of the frameworks/methodologies that he has personally adopted. And even assured his availability follow up calls. 30 mins well spent! This session definitely helped me save time and money.