Robert Lai

Performance Marketer - Ex-Google NYC

Singapore, Singapore (+08:00 UTC)Englishfrom Sydney, Australia
Free
15min30min60min
Available
9
Sessions
4.75
Rating
Expertise
PPC Strategies

Developed the Single Purpose Campaigns framework from working with Enterprise customers and working with multiple agencies from the Google perspective deep diving into their approach and strategies, extracting what has worked and refining our very own strategy.


Mentor Toolkit
Facebook
4 years of experience

Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Helped clients extract opportunities in Facebook using the Single Purpose Campaign framework.

Youtube
6 years of experience

Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Helped clients whilst at Google develop strong YouTube strategies that shifted $4.5m from TV to YouTube.

Bing
4 years of experience

Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Fun fact - Holds the record for the world's fastest Bing Accreditation at 9m37sec

Adwords
6 years of experience

Over $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Worked at Google, Publicis and Dentsu as a lead on the largest client accounts.

Strategic Consultant
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Core Responsibilities:  Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts  Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives  Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6) Achievements:  GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy.

Tourism
Retail
B2C
B2B
Fin Tech
SaaS
Digital Agencies
E-Commerce
Head of Programmatic
Dentsu
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Programmatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results. Core Responsibilities:  Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group  Provide thought-leadership and recommendations with the backing of insightful data  Work on holistic strategies to include other channels and tools to achieve clients many KPI's  Participate in internal and client meetings; undertake briefs, present media proposals and post-campaign reporting  Prepare and structure campaign strategy and tactical execution aligning with other channel leads  Work with internal and external stakeholders  Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting  Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features

Retail
Digital Agencies
E-Commerce
Reviews (2)
insan kamil pratama
1 session
8 Jan 2021

Robert helped me with my career, what I should more focus on it and it comes many ideas to do. Great session and again thanks, Robert.

Shankar Shethe
1 session
7 Jul 2020

Robert is friendly and super helpful. He patiently listened to me to get my context right and then gave me some really actionable advice to work on. Robert was also kind enough to walk me through some of the frameworks/methodologies that he has personally adopted. And even assured his availability follow up calls. 30 mins well spent! This session definitely helped me save time and money.