Scaled the agency from 1 to 35 employees in 2 years Helped clients grow from $2M in valuation to $500M in 2 years. Trusted by Unilever, Yahoo, AMD, Upper.co, Formlabs, Criteo, Pfizer, Spenmo, Lenskart, Zenyum, and more...
Digital Agencies
Robert Lai
Performance Branding Pioneer - Ex-Google NYC
Singapore, Singapore (+08:00 UTC) Englishfrom Sydney, Australia
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
4.96
12 reviews / 19 sessions
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Next availability
Not available in the next 30 days
Bio
Founder of Kaliber - Setting new standards of performance marketing in APAC through transparency, results, and intent-based performance branding. 🤓 Specializing in all facets of performance marketing 💵 Invested over US$500M in Digital Ad Spend 🧠 Consulted 285 agencies including the largest in the US East 🚀 Managed over 3,500+ Google Ads accounts ⏱ World's fastest accreditation for Bing (2017 - 9m37s) 🏆 2019 Platinum Award Winning Google Consultant I've achieved outstanding results working as a part of the Australian and US Google Agency team and as a Performance Marketing lead in small, medium & enterprise agencies. "Impact" is my source of motivation and work satisfaction. I thrive with more responsibility, perform under pressure and always hold myself accountable. Personally, my most important attribute is my impact on "culture"; creating a great working environment, meaningful long-term relationships, and fulfillment in work. Disclaimer: My sessions are recorded and transcribed. Recordings may be used for social media marketing purposes. By scheduling a session, you agree and accept the terms.
Expertise
PPC strategies
Developed the Single Purpose Campaigns framework from working with Enterprise customers and working with multiple agencies from the Google perspective deep diving into their approach and strategies, extracting what has worked and refining our very own strategy.
Toolkit
Google Ads
12 years of experienceOver $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Worked at Google, Publicis and Dentsu as a lead on the largest client accounts.
Bing
10 years of experienceOver $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Fun fact - Holds the record for the world's fastest Bing Accreditation at 9m37sec
Facebook
10 years of experienceOver $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Helped clients extract opportunities in Facebook using the Single Purpose Campaign framework.
Youtube
12 years of experienceOver $400M in experience in performance marketing which was inclusive of Google ads, Facebook ads, Programmatic Display and Video. Helped clients whilst at Google develop strong YouTube strategies that shifted $4.5m from TV to YouTube.
Industries
Advertising
$500M and 3,000+ clients over a career spanning across the US, ANZ and SEA - Working at Google, Dentsu and founded my own firm called Kaliber which employs over 30 people.
Experience
Dentsu
Head of ProgrammaticProgrammatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results. Core Responsibilities: Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group Provide thought-leadership and recommendations with the backing of insightful data Work on holistic strategies to include other channels and tools to achieve clients many KPI's Participate in internal and client meetings; undertake briefs, present media proposals and post-campaign reporting Prepare and structure campaign strategy and tactical execution aligning with other channel leads Work with internal and external stakeholders Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features
E-CommerceDigital Agencies