Product Design Consultant for B2B SaaS | Strategy, UX & Visual Design
Over the past 10 years, I've been working remotely as a design consultant with technology companies across Europe, the US, and SE Asia. I'm currently living with my family in a rural part of Thailand, and I'm happy to share my insights, best practices in staying productive and working with international teams.
Over a decade of hands-on experience designing and implementing B2B SaaS products, marketing sites and user onboarding flows. Product Design • Onboarding UX • Information Architecture • Pricing Design • Landing Page Teardowns • Design and UX Audit • Product Metrics • Site & CMS Migration
To err is human. To vent frustration is too. We aren’t perfect, and sometimes it feels great to have a good chat to get it all out. Living abroad with my family in a rural part of Thailand, I experienced difficulties in finding a balance between work and life firsthand. I've been through ups & downs and I'm pretty familiar with impostor syndrome.
I have been designing and building Hubspot landing pages for multiple SaaS companies to facilitate lead generation, convert leads, and close more customers.
I've used Hotjar multiple times in my design practice and it's a very good tool to go beyond Google Analytics and uncover user behavior and make the right design changes.
As a SaaS product design consultant, I'm fully focused on unlocking revenue growth for B2B SaaS companies through product-driven growth strategies. Described as a “game changer” who knows how to secure growth, this role has enabled me to expand my expertise in securing remarkable customer loyalty, reduction of churn and increase in conversions.
Applied Computer Science/System and Network Management
Rob provided some great advice about our UI and user onboarding process.
Another fantastic session with Rob. He was able to very quickly zoom into my pain and help me with product UX design and giving me the right perspective.
Rob was amazing and gave me some great ideas to think about for my product.
Rob is a GM hero. I have now had many calls with him and he is always immensely generous with his time, knowledge & resources. I can't recommend him highly enough for anyone wanting to chat UX design and process. Thanks again Rob!
Awesome chatting again with Rob on UI/UX. He is super generous with his insights and time. I couldn't run over time so he suggested immediately booking back in to continue the chat. Looking forward to it!
Every time I meet with Rob I leave with a bunch of resources he's carefully curated for me. Not to mention a great conversation filled with empathy and valuable insights based on his personal experience. Love chatting with Rob!
Really this exceeded my expectations. He was accurate and on point. He was prepared and gave me insights tailored to my job as an SEO person. General directions to follow mixed with very specific use cases had effects on the short term and long term issues I'm trying to tackle. Thank you for your time and your genuine concern
Rob is so resourceful as always- he showed me how he goes about planning out a new website and even shared some sample documents of his for me to base my own planning/designing on.
Rob helped me with a new feature design and gave some very good pointers. He has really good insight and I will book with him again.
I got unbelievable value from Rob in terms of the UX design of my new web app's onboarding flow. He's very detail-oriented, which I appreciated, and also provided me with resources to refer to later! He was extremely generous with his time and I could tell he really cared about helping me succeed. As a result, I am SO proud of my wireframes. Couldn't recommend Rob enough! 😊
Rob helped me talk through our design issues and offered to help again in the future. His experience and knowledge are apparent. I will schedule a session with him again.
Rob is a rare UX talent. In 30 mins, he gave me plenty of good advice that I couldn´t find in other places and speaking to many other designers. Would definitely recommend him
Great help and thoughtful direction. Rob has been key in helping us redesign our tool in a more user-friendly way.
Great advice. Look forward to speaking again soon.
Great call with Rob. He was open to share his approach and even shared his documentation on an UX audit, that was really helpful to organise mine. Always enjoying our chats, thanks.
Rob gave me good feedback on the project I showed and also gave me some options to think about as I look to transition into UX Strategist type role
Was patient, useful and helpfu
Rob was extremely kind and helpful, going through my app designs and providing good recommendations on how to improve usability and make the experience more engaging for the user. Thank you Rob!!
Super helpful! Rob had some great ideas and for how to improve our UX and was so patient with some of our more complex problems. He also sent some additional resources and study materials we have used to completely revamp our UX!
This was my third session with Rob. Each time, he's able to point out specific friction points, share best practices, and suggest changes to help drive growth. Each call keeps getting better. Thanks again, Rob!
Rob provided valuable feedback about our design and also shared great resources we can use when hiring designers. Thank you again!
Had a fantastic call, Rob is so helpful, knowledgeable and incredibly friendly!
Rob gave his view of the company development and shared ideas, how to understand an ideal customer and sell premium
Rob was amazing! He took time to prepare for the call, and researched my app, gave some very useful and actionable comments on my app's design and general approach to design, and even went an extra mile, and sent me a wireframe of how he sees design of my app. Great mentor, 100/100 would recommend!
My first session with Rob was amazing! As he is an expert on UX& design, he helped me to understand some core concepts of UX, why we should highlight the value prop, which components are important and not important and cleared all the other dilemmas I had with the landing page. It was very helpful that he shared actual examples of how to implement certain design, from his own experience. Although I had scheduled a 30mins call, he was super generous to spend extra 20mins to cover all the topics. Thank you so much Rob!
Pretty amazing how Rob provided advice to us. He prepared an hour in advice and could easily guide us through all of his comments. Especially his way of couching was good since it did not gave the feeling to our Art Director that there was something wrong. Rob just provided a different view.. ;-). Many many thanks!
Rob was fantastic, great feedback, really helpful. He even had reviewed the product beforehand and had some great thoughts on how to improve our UX / UI. Loved his perspective and genuine interest in our product!
Really interesting and very concrete feedback about our website and where to improve. Next week another call, many thanks for now!
Above and beyond! Had a great chat about Webflow and those technical things that freak me out. Rob makes it look easy, a great expert!
I liked our session so much that I spent all of my Saturday building Rob a landing page. https://www.toption.org/growthmentor-rob take a look, you guys.
Rob was really helpful and patient in answering our questions, as well as going through his design process to show us how we can improve our design processes. He also shared the tools and resources that might be helpful for us. Really appreciated the call! Thank you Rob
Probably one of the best calls I had on GrowthMentor. Great UX tips, Rob even spent some time before the call to create a few UX alternatives, and we have now clear things to work on ahead of us.
Rob is hugely experienced in web design and was able to direct me to exactly what I was looking for. He is very easy to talk to and I would highly recommend having a chat with him if you are looking for Design/Ux advice.
Great insights about design to improve conversions on my site and technical support for website development too! Rob has tons of experience
Rob is amazing, very patient and with a very high tech knowledge. Provided useful feedbacks about my website design in order to increase conversions. will follow up with him for sure.
Another great chat with Rob. Really useful UX insights which I now need to spend some time thinking about. We will chat again soon!
Great session with Rob, lots of actionable advice. Already planning the next session!
Very useful session!
Rob was very kind and informative, and he was generous with sharing his hard-earned wisdom from over 10 years of design consulting. He stuck around past our end time to make sure all of my questions were answered. Thanks Rob – I learned so much.
Rob was so awesome to chat with! We touched on a bunch of high level topics and I shared an early version of our new dashboard with him - some great little nuggets of advice. He also shared a bunch of great UX resources with me, and we had some awesome chats over Linkedin as well. Thanks Rob!
Very helpful and patient mentoring on website design.
Rob and I had a call with my lead UX/UI designer and Rob made the call feel as though he was an extension of our team. As a result we were able to have a productive and insightful discussion. I can tell Rob is passionate about working with web app UX/UI and shares our passion for product led growth.
Great mentor, amazing insights!
Really helpful and knowledgeable! Highly recommended for design & onboarding :)
Rob is great! He prepared beforehand for his session with us, gave us specific and practical advice that we implemented immediately, and was patient and friendly throughout our conversations. We plan on turning to him again as move further down the development path.
Rob gave valuable recommendations to improve the UX/UI of our onboarding flow - after the call he documented these using screenshots of our actual app - this was clearly more than we expected!!
Rob's a great guy. Super helpful and a joy to talk to. He gave me a lot of tips on how to better use Sketch and also gave a brief overview of Webflow as a secondary topic. Was considering pros cons of sticking with Wordpress or going to Webflow and this chat was exactly what I needed so I could make an informed decision.
I had connected with Rob before he joined GrowthMentor, but we both felt that the GrowthMentor platform was the best way to continue our conversations. I scheduled my call with Rob while we were in the middle of a UX sprint, designing improved experiences before our launch. Rob was able to provide a user-focused outside perspective and suggest changes that will make the product better. He also, in advance of our call, reviewed the product and came prepared with suggestions. Some were new, insightful and will further improve our product in areas I wasn't expecting to get feedback. In a few instances, his suggestions were work that we had already done or were doing. It's always nice to get confirmation when you're doing some things right. Rob is a fantastic user-focused design collaborator with an uncanny ability to understand where users will encounter friction and opportunities to delight.
Great call with Rob! We talked a lot about content priorities and information hierarchy, and how important it is to get the whole design structure and layout well defined before involving a designer. Also, Rob shared with me a lot of resources, which is not that common, so I really appreciate that he put together a Notion file just for me. Thanks!
Rob helped give my site a quick inspection and provided ample feedback and action tips, as well as design / UX tips and knowledge.
Time flew by too fast but in the time we did have I learned a lot and got several actionable ideas regarding our product dashboard UI. I am booking another session with Rob as soon as we complete our customer research and look forward to getting more direction to tighten up on onboarding and more. Thanks Rob!
It was my second session with Rob, and again, I got a lot of actionable feedback.
Great session. I got a lot of actionable feedback regarding my application's UX. Thanks Rob!