Rob Turlinckx

Today’s busy product space means users are getting picky and now demand exceptional value and customer experience in exchange for their loyalty. From day one they want: • personalized experiences • immediate value for less effort • easy-to-learn and use products If you don’t meet those expectations with a frictionless and focused user experience that is personalised–then you could find your users leaving you for a simpler competitive product. Here’s where I come in. I help fast-growing B2B SaaS companies increase trial-to-paid conversions and decrease customer churn by removing friction in the user experience. I can help you to: • Streamline your self serve sign up and onboarding flow for high retention and paid conversion. • Remove friction of the first time user experience and drive new users to their ‘aha’ moment faster. • Identify critical design flaws in your product's UX and put together an actionable plan for optimizing the in-product user experience. • Design a product that’s easy to learn and your users actually love to use–which leads to more engagement and a greater possibility of word-of-mouth recommendations.

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  Design / UX

  Over a decade of hands-on experience designing and implementing B2B SaaS products, marketing sites, and user onboarding flows. Product Design • Onboarding UX • Information Architecture • Pricing Design • Landing Page Teardowns • Design and UX Audit • Product Metrics • Site & CMS Migration

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  Remote work

  For the past 12 years, I have worked as a design consultant for various technology companies across Europe, the US, and SE Asia, all while working remotely. Currently, I am residing with my family in a peaceful, rural area of Thailand. I would be happy to share my knowledge and best practices for staying productive and collaborating with international teams.

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  Venting frustration

  To err is human. To vent frustration is too. We aren’t perfect, and sometimes it feels great to have a good chat to get it all out. Living abroad with my family in a rural part of Thailand, I experienced difficulties in finding a balance between work and life firsthand. I've been through ups & downs and I'm pretty familiar with impostor syndrome.

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  Hotjar

  11 years of experience

  I've used Hotjar multiple times in my design practice and it's a very good tool to go beyond Google Analytics and uncover user behavior and make the right design changes.

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  Hubspot

  11 years of experience

  I have been designing and building Hubspot landing pages for multiple SaaS companies to facilitate lead generation, convert leads, and close more customers.

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  SaaS

  As a SaaS product design consultant, I focus on unlocking revenue growth for B2B SaaS companies through product-driven growth strategies. I have had the privilege of working with various fast-growing B2B SaaS companies such as Reinfer (UiPath), Integrate, Cognism, Cledara, etc. Over the past 12 years, I have gained a deep understanding of the challenges and opportunities that arise in the B2B SaaS space.

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  B2B

  Throughout my career, I have had the pleasure of collaborating with various B2B SaaS companies to help them increase trial-to-paid conversions and decrease customer churn by removing friction in the user experience.

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  Consulting

  For the past 12 years, I have been working remotely and providing design consultation services to technology companies in Europe, the US, and SE Asia.