Senior Director of Growth Strategy @BounceX
Happy clients are the key to the success of any SaaS business. After working in and running a team of CSMs I can provide advice to keep your clients happy and work towards your customers starting to advocate your offering.
Getting a company up and running is really difficult. The first B2B SaaS startup I worked at ended up getting acquired but it wasn't all roses. I was brought into my current role as one of the first European employees and breaking into a new market has introduced a whole different set of challenges. Venting is an important part of the process as we all need to share our difficulties and I will be here to understand your frustrations and provide guidance.
I worked at a leading A/B, MVT and personalisation solution (Maxymiser) for ~5 years in both a client success and solutions consultant capacity. This provided me insight into test design, measurement and tactical/strategic campaigns. My current role has given me exposure to understand how to optimise a users journey in real time based on behavioural data.
When building brand/product awareness I use Hootsuite to schedule posts across multiple social accounts. It' enables you pre-schedule your posts and is an excellent additional touchpoint to increase visibility.
I use Google Analytics regularly to identify site pain points, analyse performance marketing channel performance and build reports, typically funnel and product focussed.
I worked at a Optimzely competitor (Maxymiser) for ~5 years and have extensive knowledge in defining a hypothesis, creating experiments and defining success to drive higher conversion and continuously iterate.
Rob is a great listener. patient and provided some really clear and actionable tips to move forward. We had a short conversation but it was structured and we managed to fit everything in it. Awesome session.
Rob was super helpful with my website UX project. He came into our convo fully prepared with detailed notes + suggestions. Would highly recommend!
Rob really helped me explore our ideal customer profile and in particular, the industries we could target that would receive more benefit from our services. He also asked a few questions about our service that we hadn't thought of yet that has allowed us to improve our messaging and value proposition. Thanks Rob!
I had a chat with Rob about our SaaS metrics and we discussed some ideas on what we could do to improve. He gave me inspiration with some tactics, explaining to me what he is doing for his company and how exactly it works.
Rob is a great listener and gave us great feedback on our project. He understood our concept quickly and asked some important questions. Based on the talk, we have some new insights on how to better convey our message and promote our services. I highly recommend to schedule a call with Rob if you require an external and objective opinion.
This was a valuable conversation for me which has spoken a lot to the guidance I have been seeking in becoming a CSM. Rob was a fantastic listener and helpful mentor. He heard my story, shared his background and helped articulate what I have struggled to summarise. Rob has a broad background with CS and was able to connect me with great tools and gave advice on what I can work now to help me gain more knowledge. Thank you, Rob! I look forward to our next chat. Michelle