Data-Driven Growth Advisor
If you're building a business, you're really building a process for customer success. Since a business at it's core is about creating and delivering value so that you can capture some value in return. Profits. That's why at the heart of everything I do, I ask... what's in it for the customer. This keeps sprints focused on the things that matter in any business. Creating more happy customers.
Paragliding over long distances without an engine requires a delicate balance of skill, patience, fear management, mental strength as well as the occasional 'lucky save'... since the weather gods do have a say. This sport has taught me a lot about effective decision making even when things don't go your way. How to ride strong emotional waves in situations where there is ZERO room for error. Keeping cool headed when the going gets tough.
A hammer, chisel, file, rasp — all humble tools. In the hand of a master like Antoni Gaudí, though, they are the instruments used to create a world wonder. Just like Gaudi, I craft unique experiences using combinations of digital tools and some creativity. Strategy also plays a vital role if we need to build an agile tech stack perfectly suited for lean experimentation and growth sprints.
I create streamlined tracking stacks which allows you to (1) build a single source of truth and (2) accelerates performance marketing activities. Don't take my word for it. Here's what Corey, CMO at Trueself, had to say. "I've hired Rhys to set up precise tracking with a single source of truth across marketing channels. He's doing great work - this is the kind of stuff often overlooked by startups that can be a game-changer."
I shared 9 Amazing Growth Hacks With Zapier, in a blog post. 1. Get Your Team Focused On Customer Insights 2. Boost Website Conversion & Retention 3. Manage & Curate Content Like A Pro 4. Super Charge Your Influencer Marketing In RealTime 5. Know Thy Twitter Audience 6. Become An Email Marketing Ninja 7. Get Unique Content Created Automatically 8. Motivate Your Growth Team With Sprint Digests Read all nine tips here https://medium.com/unvanity/9-amazing-growth-hacks-with-zapier-359389d46615
Onboarded and trained 10+ marketing professionals and audited many more Google Analytics implementations. Understand the features and limitations enough to advise on best practise setup as well as the more tailored use cases.
I create dynamic dashboards with DataStudio. Don't take my word for it. Here's what Julian, CMO at Somnox, thinks about the dashboarding I've helped them with. "It is very impressive to see how concise you can pinpoint the bottlenecks of future growth."
In the summer of 2017, Rhys Fisher, Mark Baldwin, and Fons de Leeuw, venture south on a mission to go bigger than any of them had ever gone before. From sea to summit, and then back to sea. These three friends attempted to cross the entire length of the range, from the Bay of Biscay to the Mediterranean, powered only by the elements. We used this adventure to create an interactive media project. We also developed a live tracking platform with a telegram bot to replicate an athlete social feed.
This was my first job in marketing... joining when they were little more than a tiny event organiser with a blog that had exactly zero traction. 8 months later they were the industry leaders in their space, owning many of the winning SEO terms thanks to a great content strategy I helped mastermind. This fuelled an event scaling initiative where we caught the eye of some bigger software companies who became sponsors.
After rebuilding their entire front end, we (Unvanity) were brought in to audit their analytics. Primarily to ensure they provided their advertisers with basic analytics capabilities and spot bugs. We were able to suggest some analytics work which could improve their customer success... which has us in an ongoing conversation. Can't say more at this point, but we're discussing a Customer Data Platform (CDP).
The Scandinavian Executive were generating new leads but with limited visibility into ROI or how each segment of their multi-sided model interacted with their brand real-estates, so progress with the growth model remained static, in some cases showing signs of a decline. The project involved providing analytics strategy consulting as well as the development of tracking and reporting solutions. Good documentation and collaborative workflow served to align management on a clear and understandable tracking solution.
Outstanding conversation with Rhys about translating analytics requirements scope from new products into a sustainable tracking plan that grows over time as the product expands with version control. Rhys opened my eyes while discussing the responsibilities of a cross-functional data governance team that ideally would own such a tracking plan.
He really knows about marketing data stack. The mix between tech and also business process make him very valuable for me. I am a consultant making for other companies and some time I don't know the best practices. Thanks, looking fordward to the next session.
Rhys helped me understanding his approach and framework towards better analytics and MarTech integrations and pipelines. We also got into a great discussion about the potential of word of mouth (virality acquisition loops) which he became an expert working with a specific measurement tool. I'm booking Rhys again to discuss analytics infra and product-market fit analysis leveraging his virality know-how!
Great guy! Rhys seems to have an insatiable curiosity and deep understanding of all things data related, and is full of creative ideas on how that data can be used for growth insights. Hoping to do another call again soon!
Just had a session with Rhys this morning and afterwards I really felt we had an match in mindset. By the knowledge I identified Rhys had I know the next upcoming sessions will be cutting edge for me to improve and strive towards building the path I want to go. Thanks Rhys!
Great insights that help me think thru handling different customer profiles.
It is actually absolutely nuts how much I learned from Rhys in such a short time period, definitely looking to book again.
Thank you again for your time Rhys - Full recommendation if you need a deep dive on data tools and high-level management.
Great session with Rhys! He is super knowledgeable and super fast to get behind the problem and potential solutions. Highly recommended!
Today Rhys consulted with me about how to build up my authority website. Even better, he expanded on my initial concept to find additional ways to validate my business idea, discussed multiple ways to monetize revenue streams, and referred me to online tools that are immensely helpful. He is an excellent mentor and I highly recommend Rhys.
Great talking to Rhys. He is very knowledgable on data-driven marketing and it was great to bounce back and forth some ideas and experiences. Looking forward to speaking again soon :)
Call with Rhys was great! We went straight to identifying problems why the GA goals are not working. He took me through a step-by-step process of debugging and identifying the flaws in the setup. I definitely recommend a call with him if you want to learn something new and get some more technical knowledge!
Loved the session with Rhys. Rhys actually looked behind my shoulder, took his time to understand the business and did an amazing job helping me to identify the priorities and set an action plan for the nearest period. Bottom line: ATM I'm implementing what we discussed and see the value flowing my way. Brilliant.
I've hired Rhys to set up precise tracking with a single source of truth across marketing channels. He's doing great work - this is the kind of stuff often overlooked by startups that can be a game-changer.
The conversation with Rhys was an amazing experience. He truly is Data-Driven Growth Advisor as he says. He suggested me to be more hands on, when it comes to data and analytics, which can tell us everything we need to know about where our audience comes from. Above all, he took a look and interest into my brand with different set of eyes and gave me many ideas from different points of views, which I would never have even thought about. This was the thing that was of most value, as I can learn the theory, but not to apply it to my brand and my needs. Thank you Rhys for your time and honest opinions.
Rhys made me think a lot about the infrastructure of my customer data, after a call I've started working on integrating all data management systems in my company
Great talk with Rhys, that resulted in some very tangible possible actions regarding my challenge in relation to working with onboarding and retention on on mobile app.
Rhys is super knowledgeable when it comes to business intelligence and analytics. Also really friendly and keen to help. Will definitely schedule a follow up!
Rhys was kind enough to share his approach and methodology to resolve similar issues that he faces with his clients. The advice was not only informative but also practical and actionable that I could walk away and implement.
Rhys has given me so much valuable insights during the call, very knowledgable in the areas of analytics and data. I will be scheduling a follow-up call in a few days time. Thank you so much for your time and effort again. Highly recommended mentor if you want your business/startup to grow!
Rhys is super knowledgeable and gave me some awesome and actionable advice that I can test out going forwards. Hoping to book a followup call.