Rabin Nuchtabek

In the ever-evolving nexus of technology and marketing, I've carved a path that’s both dynamic and deeply rooted in the principles of digital growth. My journey, spanning over a decade, transitions from the structured world of Web2 into the uncharted territories of Web3, positioning me as your guide through the complexities of digital transformation. My marketing adventure began with the spark of my first dropshipping sale, igniting a passion for understanding what truly drives digital growth. This revelation led me away from sales and deep into the heart of growth marketing, where I mastered the art of organic user acquisition, product and business model innovation, and the cultivation of lasting partnerships. As the current VP of Growth at a leading marketing agency in the crypto and Web3 space, I spearhead initiatives that bring token launches and NFT drops to life, driving adoption and fostering community around groundbreaking projects. But my role extends beyond the strategic; I immerse myself in the vibrant cultures of NFT communities, DAOs, and the "degen" gatherings that are the lifeblood of Web3. Here, I've honed my skills in digital psychology and storytelling, essential tools for connecting with audiences and building communities. Here’s What I Can Offer You: Web3 Growth Mastery: Navigating the Web3 ecosystem can be daunting. I'm here to mentor you through every step, ensuring your project not only launches but also thrives in this dynamic environment. Community-Driven Marketing: At the heart of Web3 lies community. I'll show you how to build and nurture a community that grows with you, driven by engagement and loyalty. A Framework for Sustainable Growth: Leveraging my extensive experience with the AAARRR Funnel, I adapt time-tested growth strategies to the digital age’s unique challenges, focusing on key metrics from acquisition to retention. Authentic Storytelling and Brand Development: I believe in the power of storytelling to forge deep connections. Together, we’ll craft a narrative that not only defines your brand but resonates with your audience on a personal level. Whether you’re stepping into the world of Web3 for the first time, seeking to refine your digital strategy, or on the brink of launching your next big project, I offer a blend of mentorship, strategic insight, and hands-on guidance that will light your way forward.

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  Content marketing

  Need help with a strategy for your content marketing? Perhaps a Topic Cluster approach? Need help in building out a pillar page that performs or converts well? The topic cluster approach is my favorite approach when it comes to Content Marketing & SEO.

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  Conversion rate optimisation

  Digital Psychology, human behavior, and data is something that I can get very nerdy about. And especially when linking all three together to create the best possible experiments to improve Conversion Rates of the website, landing pages, sign-up flows, onboarding flows, Chatbots and more.

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  Growth marketing

  Need help in accelerating some parts of your business? I will help you with finding quick wins & experiments that you can run. Or I can help you with implementing the framework & prioritization. The framework that I work with- AAARRR: Awareness, Acquisition, Activation, Retention, Revenue, Referral

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  Mindset coaching

  There is so much that can influence your mindset, which will translate in whatever you do. We often have to hustle, be creative and work like mad to achieve those amazing outcomes. However, in the process we often forget the balance for a harmony and might end up burning ourselves out. I have been through it all. If you need helping finding your weaknesses, blindspots or thinking of breaking-bad and help you out to identify the good habits you should implement, then I can help you.

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  SEO

  Self-taught when started with my own dropshipping businesses. Since then I have provided and helped various businesses scale their organic traffic from 100 visits/month to 10k visits/ month in a couple of months. I have experience from small to large websites: Technical SEO, On & off-page SEO, Content Marketing strategies around SEO, Chrome Store Optimization, and App Store Optimization.

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  Technology and tools

  Overwhelmed by endless possibilities of tools that are out there? I have and still often test and use various tools depending on the business need and budget. If you need help with identifying certain tool stacks or just need an opinion on picking the right one. Let me know!

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  Venting frustration

  I like to think that I am a good listener. Failing is learning and I have failed more than I'd like to admit. If you need someone to listen to you and just bounce back ideas, I am here.

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  Google Ads

  10 years of experience

  I've managed 200k+ in ad spend on Google, partnering with Saas, consumer product, banking and event companies. I have a good understanding of the platform.

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  Ahrefs

  9 years of experience

  Definitely, my favorite SEO tool and I've been using it almost daily since I discovered it in 2018, I can help you with finding opportunities that you may have not seen before.

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  Drift

  9 years of experience

  Used Drift on multiple occasions for clients with main focus on creating chatbots with a specific purpose for designated pages. I can help you with Drift.

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  Facebook

  11 years of experience

  Used it for Mobile Apps, Games, SaaS, E-commerce, B2B, you name it. So far I had the pleasure of overseeing a combined budget of something north of 750k EUR to understand the algorithms and the platform.

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  Google Analytics

  11 years of experience

  Well experienced in Google Analytics: Setting up goal & event tracking, filters, channels, and analyzing data to find the biggest opportunities & threats.

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  Google Data Studio

  9 years of experience

  Created multiple dashboards, often use the supermetric extension in combination. Well experienced in making calculated fields and blending various data.

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  Google Tag Manager

  10 years of experience

  I've been using GTM since 2017 to implement different marketing tools and custom scripts to manipulate on-page content and set up advanced marketing event tracking.

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  Hotjar

  10 years of experience

  Used Hotjar to understand user behavior on landing pages, capture screen recordings, use it for surveys to get valuable customer data, NPS scoring and more.

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  Hubspot

  10 years of experience

  Used to re-sell and setup Hubspot for various companies. Well versed in their Marketing, Sales and CRM stack. If you need help on how to use Hubspot's various modules to improve your inbound marketing, I can help.

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  Hubspot

  10 years of experience

  Used to re-sell and setup Hubspot for various companies. Well versed in their Marketing, Sales and CRM stack. If you need help on how to use Hubspot's various modules to improve your inbound marketing, I can help.

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  Intercom

  9 years of experience

  One of my favorite live chat/chatbot tools. Used it to capture leads, send email from welcome emails to upsell. Connected multiple addons/plugins/integration with Intercom to get the most out of it. Used it in SaaS, E-commerce and Fintech industries.

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  LinkedIn

  9 years of experience

  Currently, using Linkedin mainly to build awareness and drive leads for high ticket products. Where Customer lifetime value is about 15k euros or higher.

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  Raven Tools

  9 years of experience

  I use raven tools mainly to audit the website and get initial impressions prior to digging deeper. I can help you with how to use the tool and get the most out of it.

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  Supermetrics

  9 years of experience

  Supermetrics made my life so much easier on so many occasions, which is a bit insane. I use it mainly to create complex dashboards in Data Studio. If you need help or insights on how to use it, I'm your guy.

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  Zapier

  10 years of experience

  I have used Zapier on many occasions to automate workflows. If you need help or insights into what Zapier can do or how to set up zaps I can help you save time.

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  SaaS

  Worked from B2B Enterprise SaaS projects with long sales cycles to very low friction self-service SaaS products. From Content Marketing to Product Growth

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  Cryptocurrency

  Over 3 years experience in web3 industry. Worked and working on many defi/token specific projects. From community strategy to full on Go To Market/Product Strategies

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  Mobile Apps

  Mobile App and Games geek. Worked on small projects to big ones (Clash of Clans and AliExpress). Main focus was always around App Store Optimization and User Acquisition and User Activation

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  Blockchain

  Been involved professionally in crypto spaces since 2018. Mainly doing growth marketing & CRO & strategies. I have been mainly working in Hot Wallets, DEX, NFT's, DAO's and Web3