Paul Kovalski
Paid Acquisition Lead @ Rally Rd.
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Expertise
I've written content for every single company I've worked for and have also done some freelance content marketing in the past. I'm a big fan of Gary Vee's content pyramid and love thinking about how to repurpose content in order to scale.
PPC is my bread and butter. I've leveraged tools like AdRoll, Smartly.io, Facebook Ads Manager, Google Ads, Twitter Ads, Quora Ads, Apple Search, the list goes on.
I started my career as an SDR at AdRoll and have spent a lot of time writing outbound email campaigns while leveraging tools like Salesforce and Outreach.io. I also built an entire outbound marketing strategy for Smartly.io including multiple outbound email campaigns for different customer segments.
Mentor Toolkit
Adwords
I consider this to be Google Ads and to include YouTube. I've leveraged UAC for app acquisition and have also tested some branded campaigns through Youtube specifically.
I started experimenting with Twitter Ads while at Rally Rd. and have managed around $20,000 in spend through the platform. There are some really interesting things you can do on Twitter that you can't do anywhere else but it requires a very thoughtful approach.
I became familiar with Facebook Ads while at AdRoll and then supercharged my understanding after joining Smartly.io, one of the top FMP's in the world. I've since leveraged Facebook Ads as the core of my acquisition strategy and have personally managed ~$5,000,000 in spend through the platform.
Adroll
I started my career at AdRoll as an SDR and was eventually promoted to an Account Manager on the Agency Team. I worked with clients at AdRoll that spent anywhere from $5,000-$50,000/month on programmatic and consulted them on best practices.