Head of Growth at a high growth startup. We eliminate repetitive typing!
SaaSB2BB2C
Parikshit Joshi
Head of Growth
Calgary, Canada (-07:00 UTC)from Ahmedabad, India
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Price per hour
15 min30 min60 min
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4.98
139 reviews / 194 sessions
Wed
04
Next availability
Parikshit was very kind and helpful, with a lot of patience to answer my questions. He is very savvy and data driven, and the perfect partner to collaborate with if you are numbers driven. I loved my session with him, and going to stay in touch for future ideas.
Jahnavi Ray
Excellent! I went into the session with fairly broad questions around how to monetize and grow our chrome extension. Parikshit quickly helped focus the conversation on the highest leverage areas and we went deep into discussing how team functionality and collaboration could solve a lot of our challenges. He offered a number of specific examples of how other startups have solved this and referenced his own experience building and growing startups. I should note that chrome extensions have some unique challenges so the fact that Parikshit had a ton of experience in this space was incredibly helpful.
Max Fram-Schwartz
This was one of the most challenging sessions I've had and that's exactly what I needed. Parkishit is knowledgeable about SaaS and poses questions that make you reasoning and learn. Thank you!
Alberto Cervantes
Bio
A short summary of what I have done so far: 1. Successfully built demand gen pipelines delivering $3B+ in volume 2. Scaled growth loops: acquisition, activation, engagement, retention and referrals. 3. Managed and grown organic growth engines to 15M+ visits per month 4. Managed paid acquisition & scaled it acquire millions of users. 5. Fostered growth to scale both: PLG and non-PLG organisations 6. Built some of the best in class content marketing programs that reached more than 40M people in a year 7. Video marketing - Reached a total of 11M views in just a month
Expertise
Bootstrapping
I have bootstrapped several startups and advised on tens of others on how to successfully bootstrap when it comes to acquiring customers, building teams and product development.
Building a team
Usually been the first hire for marketing or growth team. Between scaling growth and testing different product-models + channel-models, I started building frameworks to hire and replicate what worked. Eventually testing different models (e.g. integrated teams, function based teams, etc) and understanding how to better structure teams, what metrics to look for before you decide to build a team and how to eventually scale hiring.
Email marketing
Managed large email marketing programs for various growth loops across B2B and B2C companies, including implementation of large TCA programs (fully automated and semi automated for ABM); Handled technical and business aspects as well.
Growth marketing
I have scaled growth in multiple B2B and B2C startups from scratch. I have a deep experience of building predictable and scalable growth programs across a range of industries and products.
PPC strategies
Paid acquisition is more about balancing your paid channel's cost and it's influence across the right business metrics. Based my experience of running paid acquisition at $150-$1M+ LTV models, I have ran a range of paid experiments specific to different growth loops.
Product analytics
"What do I measure?", "Why do I measure?", "What tools do I use?", etc - you've questions, I've answers. Whether you are a B2B or B2C or simply struggling to implement analytics in a legacy org - see how you can use product analytics to up your activation, retention, and monetization.
SEO
From traditional SEO to PLG-SEO, I have scaled organic growth engines for products and services to acquire millions of users in a year. SEO should not be "it-depends".
Venting frustration
Building scalable growth is hard. Sometimes we all need to "vent" it. I have been fortunate enough to have had colleagues, advisors and mentors who helped me through my own challenges. And, along the way I've learned how to help others.
Toolkit
Google Ads
12 years of experienceI have managed millions of dollars in Google ad spend and delivered the right product metrics. And over the years I have developed my own framework to rapidly test, extract new hypothesis and deliver better results.
Amplitude
8 years of experienceFrom implementation to lifting Amplitude's adoption maturity - this is one analytical tool that I have used from years and have completely fallen in love with!
Facebook
12 years of experienceI have acquired millions of users through Facebook for a range of startups. From understanding how to get started with Facebook ads, how to optimize your existing campaigns and place Facebook ads as a channel within a product or service's lifecycle are some of the things I love to talk about.
Google Data Studio
10 years of experienceExperienced in building Google data studio dashboards and implementing measurement frameworks to empower decision making. Integration of data across sources to support new insight generation, reporting on key metrics, creating custom visualizations and improving existing data reporting.
Google Webmaster Tools
13 years of experienceLearn how to leverage GSC to better understand your organic acquisition efforts, diagnose core issues, and discover opportunities to grow your product/service faster.
Industries
Consumer Software
Scaled high natural usage frequency, high LTV/Low LTV and low natural usage; high LTV/ low LTV, low frequency products to millions of users profitable and predictably.
Commercial Real Estate
Scaled a hypergrowth real estate tech company to billions of dollars in sales pipeline and advised others. I have worked with both: infrequent usage and high frequency usage real estate orgs.
Experience
Lev
GrowthGrowth professional for a modern, commercial real estate FinTech startup and scaled demand gen to billions of dollars
Real EstateSimform
Head of MarketingJoined as an early stage employee and built marketing team from scratch.