Oren

Growth marketing CMO

Llndon, United Kingdom of Great Britain and Northern Ireland (+00:00 UTC)from London, United Kingdom of Great Britain and Northern Ireland
$50 / hour
15min30min60min
Available
13
Sessions
4.98
Rating
Expertise
Social Media

My focus on social media is mostly paid acquisition. I've grown my LinkedIn contact base to 15k and often have my posts trend on the marketing hashtag. I can generate 3-4 new inbound conversations from a post usually.


Public Relations

I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.


Link Building

I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.


PPC Strategies

I've managed at one point 12,500 Adwords accounts in the UK. Managed spends north of £10mil annually growing them from pocket-change. Managed over 40 client accounts now.


SEO

I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.


Bootstrapping

I've bootstrapped, and failed with multiple projects (8 so far) over the past 17 years. Some successful, some not. Working with businesses of any size, resources are limited while ideas are limitless. It's all about mindset & creativity.


Conversion Rate Optimisation

My biggest win was generating 850k annual incremental revenue. I did this by changing the color of a button from blue to red. No joke, it was the main CTA on the homepage for a business with 1.5mil uniques monthly.


Venting Frustration

My partner says I'm pretty good at that. So good in fact, it was the first skill I chose. I'm really not just writing waffle here to meet the 150 character limit.


Content Marketing

I've built B2C & B2B content marketing engines, distribution often SEO focused or paid social. Often there is an online PR component and co-marketing opportunities with partner brands.


Outbound Marketing

I often build outbound B2B lead gen campaigns - I have a holistic view of inbound & outbound and often work to prioritise lowest hanging fruit first to drive meaningful and fast results.


Marketing Automation

I build marketing automation growth engines for mostly tech B2B companies. The stack we most often use is comprised of inbound & outbound strategies including: - Hubspot - Autopilot - Reply.io - Clearbit - Drift - Intercom - Convert flow - Wordrpess - Buffer And a sleuth of other tools.


Growth Hacking

Growth master certified by growth hacking. Check out my Skillshare video on growth hacking for an introduction to the topic - https://skl.sh/2Wqw3eg I'm best used here for helping to formulate strategy, educating on the most common mistakes, providing clarity on effective resources & growth hacking frameworks. I'm not interested in helping out on contemporary 'hacks' in terms of anything that violates other business terms & conditions and a 'do anything to win' attitude.


Product Market Fit

Lots of experience working with bootstrapped > funded > scale-ups > corporates. I'm best used here for helping to formulate strategy, educating on the most common mistakes, providing clarity on effective resources & frameworks. My background and day to day mostly comprise of marketing so I take a market-first approach, a blend of marketing & product-mindset.


Mentor Toolkit
Ahrefs
over 10 years of experience

Big fan of Ahrefs, been using it for over 5 years now. Great tool for backlink discovery and keeping track of SEO performance in terms of keyword ranking & relevant content themes.

Segment
over 4 years of experience

I'm a segment certified partner. It's my favourite goto customer data platform especially for startups due to their fantastic (Free) pricing deal. The setup often includes GTM/GA and the biggest paid & search channels.

Mixpanel
over 3 years of experience

Big fan of mix panel for in-product, although nowadays if I can convince the internal data team I'd go with Segment.com. Big fan of their cohort viz and the simplicity of the interface.

Tableau
over 4 years of experience

The go to for big biz data viz. I wouldn't consider myself a Tableau pro so if you wanted info here I'd make an intro to my BI guy I go to with questions.

Slemma
over 5 years of experience

Slemma is a nice middle weight option between Tableu and Google data studio. It isn't suitable for external reporting but has some nice integrations with other kit.

Salesforce
over 11 years of experience

Currently my fav mid-large size option or for teams of >50 sales reps. Prior to that size I prefer Pipedrive/Hubspot depending on the marketing automation suite the business is using if any. I've used it when acting as senior product managing a team of 8 liaising with 150 sales reps.

Pipedrive
over 6 years of experience

Fond of Pipedrive and Hubspot as lightweight option alternative for Salesforce. I've used Pipedrive across 6 different clients and I've worked with their branding agency who has partial attribution for their success (not bad considering there's 220 CRms in the market!).

Mailchimp
over 9 years of experience

Setup MailChimp campaigns, including automation / mail merge tags and newsletters with over 2.5mil subscribers. It's my fav B2C option for small-to-large volume. I'm also fond of mailgun for transactional emails.

Hubspot
over 7 years of experience

Hubspot certified. Fond of the CRM but not nearly as powerful as Salesforce. I like the marketing suite for B2B, but often see it used ineffectively and over-invested with wrong expectations. Not a fan of the CoS as I like the variability of wordpress in terms of plugins. I've used it for Kurve as well as around 4 different businesses.

Check my LinkedIn profile
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SaaS
B2B
Fin Tech
B2C
Digital Agencies
E-Commerce
Startups
My best written content
Reviews (8)
Rachael Crook
1 session
11 May 2020

Oren is extremely knowledgeable and very helpful. We overran and he kindly kept speaking to help me. I really appreciate it all the effort he put in, even running some analysis for us before our call.

Arun Sharma
1 session
24 Apr 2020

Oren is incredibly knowledgeable, friendly and gets straight to the point. His experience as a CMO for various companies means he gives you real answers and feedback, not what he's heard or read somewhere. It's very impressive and I now spoken to him several times. I would definitely recommend him

Yonathan Stein
1 session
21 Apr 2020

Time went by so fast! Thank you for the advice packed chat and for the accurate analysis.

Greg Valencia
1 session
9 Apr 2020

Oren gets straight to the point which is good, particularly in the short timeframe. Concise and out of the box thinking, making you see different perspectives

Filip Firkal
1 session
31 Jul 2019

Oren gave me his inside on our product and show some hints about how to carry on initial traction.

Bogdan Pol
1 session
18 Jun 2019

Insightful and helpful conversation. The discussion with Oren helped me look at​ the organizational problems we have from a different perspective. Thank you, Oren.

Egle Zuzeviciute
1 session
18 Jun 2019

The session exceeded my expectations! Oren was very attentive to understand the business and main challenges in the first place, then he gave the best practices for B2B, shared his own experience and specific tactics I can apply in my Go-To-Market strategy. The session was useful not only for me but all my team as I immediately tried different approach. Also, Oren has a great way to explain complicated concepts in a very simple and cheerful manner, it helped me so much when I discussed it with my tech colleagues :) I absolutely recommend Oren to all Growthmentor memebers!

Foti Panagiotakopoulos
1 session
31 May 2019

Oren is an incredibly intelligent growth practitioner. Great call, very honored to have him amongst the ranks here at GrowthMentor. An asset to whoever has the privilege to speak to him.