Head of Email @ Copyhackers Agency | co-founder @ Unmassmarket
Dubbed “the Queen of Emails” by too many people to count – and “one of the most courageous copywriters” by the one person who really counts (my boss, Joanna Wiebe of Copyhackers).
Struggling to meet your sequence goals? Let's dig into your campaign metrics, funnel strategy, and copy – and uncover opportunities and strengthen weaknesses.
I'm on a mission to turn cold email into a viable part of your marketing strategy. Yep, not your sales strategy – your marketing strategy. When done *right*, cold email can generate leads (obvs) but build relationships too. I've done this for Lemon, SproutSocial, and Loyalsnap – in a way that keeps brand dignity intact – and can be used again and again.
I've written and test thousands of emails for big, bold SaaS brands like Doodle, Prezi, and Tailwind. With re$ults like a 74% open rate and 64% increase in paid conversions. Email's one of those unicorn forms of marketing that hits every stage of the user journey – and there's an email sequence that can help you meet whatever goal it is you have. Onboarding... abandoned cart... refer a friend... upsells... webinar show up... NPS... should I keep going??? :)
Active Campaign is my favorite ESP (so far) because the functionality is superb... but it's not too complicated to use either. Plus... their support is pretty good too.
Breakthrough or Bust. That's how we define the copy we write at Copyhackers. Which means lots of heart palpitations, but also lots of conversions. <3 (Read more here: https://copyhackers.com/2020/01/breakthrough-or-bust-emails/)
Strategic email sequences retain that necessary-but-annoying human touch – even as companies automate every customer touchpoint. What am I talking about? Test drive a sequence at nikkielbaz.com.
Where SaaS marketers learn the email marketing rules. And then break them smartly.
Like a stint at an ad agency, we scripted radio ads, shot commercials, mocked up print ads, designed websites... We learned the principles of advertising and marketing, hands-on. Co-founded the CCS Ad Club too. Was good fun.
Only about 10-20 (ever) of the thousands of Copy School copywriters were awarded certification from Copyhackers.
If I had unlimited money and had to build a dream growth team, Nikki would 100% be on it. Not many people on planet earth better than her at email marketing.
In one session Nikki helped me improve an entire email flow and experience. She moved quickly, while allowing time for thoughtful suggestions to give people the language they need to hear. I look forward to implementing.
Nikki was excellent! Very knowledgable with Email Marketing and answered all of my questions.
Great insight, thank you for the time!
Nikki is amazing. She was too the point. Came well prepared based on what I shared.Had some great suggestions. I will reach out again.
Nikki is very friendly and well versed in email marketing. Thanks Nikki!
Nikki was great! Super friendly, very concise and clear feedback. Thanks!
Always an amazing and learning experience to talk to Nikki!
Learned a lot from our conversation as usual and came out with great ideas. 1000% recommend
Nikki was absolutely fantastic. Helped me think of new email sequences to reach out and raised potential user objections that I hadn't been considering - super helpful! Thanks Nikki!!
Nikki is lovely, patient, and dropped some nuggets that I can use to improve my writing (and confidence). It was a great call and I will definitely be scheduling another to work through some more emails. Thanks Nikki 🙏
Nikki is great, she is kind, insightful and nudges me with consideration towards the right path :)
Great chat with Niki, while it was short, we covered all the topics. She provided me valuable direction on what question framework to apply and what parts to leave out :)
Great help and tips with optimising copy
Nikki was very helpful and gave me lots of advice about how to optimise my auto responder emails. I would definitely book another session. Very friendly.
Always great chatting with Nikki and bouncing ideas!
It was great chatting with Nikki. She is able to dissect a problem/challenge into multiple pieces to identify truly what is blocking you. Highly recommend booking a session with her.
I continue to learn about the science of email marketing talking to Nikki.
I enjoyed the conversation with Nikki. She gave me really good suggestions to improve my emails. You can tell she is experienced. I am planning to book more time with her to work on more email sequences.
Fantastic feedback for my email cadence. Really helpful!
Awesome session, one of the best I have had. Nikki was very insightful, and had really useful tips and techniques as answers to our questions. I would book again with her without any hesitation.
Our call was great! We went through a couple of different wireframes and Nikki was really active in giving me awesome suggestions on how I could tweak some of the headlines. 5/5.
Nikki provided constructive feedback on our current email marketing efforts - especially helpful in terms of thinking about messaging and email templates. Looking forward to chatting more.