Nikki Elbaz

Struggling to meet your sequence goals? Let's dig into your campaign metrics, funnel strategy, and copy – and uncover opportunities and strengthen weaknesses.

Dubbed “the Queen of Emails” by too many people to count – and “one of the most courageous copywriters” by the original conversion copywriter, Joanna Wiebe of Copyhackers.

I've written and tested thousands of emails for big, bold SaaS and ecomm brands like Shopify, Doodle, and Four Sigmatic. With re$ults like a 74% open rate and 64% increase in paid conversions. Email's one of those unicorn forms of marketing that hits every stage of the user journey – and there's an email sequence that can help you meet whatever goal it is you have. Onboarding... abandoned cart... refer a friend... upsells... webinar show up... NPS... should I keep going??? :)

I'm on a mission to turn cold email into a viable part of your marketing strategy. Yep, not your sales strategy – your marketing strategy. When done *right*, cold email can generate leads (obvs) but build relationships too. I've done this for Lemon, SproutSocial, and Loyalsnap – in a way that keeps brand dignity intact – and can be used again and again.

If you're a SaaS brand and you're serious about offering a fluid user journey to your customers, Intercom is my recommendation. I became an affiliate because I seriously believe that the product – and the team behind the product – will make your user journey that much more effective.