Marketing Pro | Digital Wingman - Passionate about helping businesses develop great marketing
You don't need a Formula 1 car to go pick up the groceries, just like you don't need a million dollar tech stack to run your burgeoning business. I'll help you identify a tech stack that fits your business needs and budget where you are now while planning for the next plateau.
Investing in Customer Success ensures that you develop a continuous feedback loop from users to your product or service. Done properly, you'll future-proof business by consistently staying on top of the intersection between what your users need and how your product serves those needs.
Traffic is the life blood of your business. How you manage that traffic at each stage of your funnel determines how quickly (or slowly) your business can grow. Each stage of that funnel needs to work together to identify prospective buyers, engage and educate them and ensure that they can easily purchase your product or service. I'll help you map out those funnel-sections and goals for each stage so that you can drive maximum value and impact towards the bottom of the funnel.
Linkedin provides a fantastic opportunity for b2b marketing - allowing you to tap into targeting like job titles, company size and industry. Much akin to Facebook, you can utilize Linkedin advertising from the top to bottom of your funnel. I'll help you identify where you should start and how it should progress for your business based on your budget and business goals.
Ultra-powerful targeting and ad formats suitable for every stage of the funnel. I'll help you tailor your Facebook advertising strategy to fit your budget and generate the kind of data you can use to continually scale your business with.
Capitalize on users who are already searching for products or services like yours. Google Ads gets you prime placement in search results and the ability to identify EXACTLY how you can solve their problems.
What happens when a user gets to your site? Your marketing doesn't end with your Facebook ads. GA is a simple and cost-effective way to understand how traffic moves through your site and what you can do to continue growing your business. I'll help you identify what information you need to be tracking and how you can turn that data in action.
As Director of Client Success it's my job to develop and implement feedback loops for client at all critical stages of the relationship for a global growth agency and portfolio of b2b and b2c clients. By focusing on creating maximum impact at key relationship stages I help ensure that we stay ahead of our clients ever-changing needs and keep a finger on the pulse of the relationship itself.
Overseeing the full portfolio of US and UK-based clients for Ladder, I ensure that we are positioned to meet or exceed client expectations by consistently hitting delivery dates and providing critical insights from the data being generated.
As a New Business Strategist I handle all aspects of incoming business and prospecting. Beginning with vetting prospective clients, I help identify their specific goals and needs and overall agency fit. Working with senior leadership, I'm responsible for turning that data into a comprehensive statement of work, identifying resource requirements inside the agency and facilitating the handover from sales to agency operations.
Work directly with clients as their primary point of contact for Ladder. Via weekly and monthly scheduled meetings I helped clients develop strategic and tactical plans to generate high-quality traffic and clear business insights.
Mike to the rescue! For relaunching my business, Mike provided me key points on how to position it and tactics to connect with qualified folks. He is the ultimate digital wingman!
I have posted a request here, and Mike was the first to answer! Great advice on the topic of how to approach a job search, and it gave me a boost of confidence. He is creative and delightful to talk to.
Mike was super engaging and awesome to talk to. He actually read up on my market before our call. He was very patient in listening to my challenges and offering very helpful and actionable tactics and he offered to do a follow up call to give me additional feedback.
Mike is a real digital wingman. His experience in digital marketing is so vast that we were able to jump between channels and get to the core of strategy. Not only this, he helped me understand how to work with agencies as he is a leader within one.