Zubair M

I am a data engineering and business intelligence professional with 14 years experience in this space. I am currently working at Snapchat as the leader of the Sales Data engineering and BI function that is supporting a large talented team of sellers, and my work is directly influencing decision making for sales, strategy and data science. Before Snapchat, I led sales analytics engineering initiatives at Amazon Advertising for close to 6 years. My teams were responsible for building powerful narratives using data and insights for sales and marketing teams, which transformed how we engaged with brands and advertising partners. I spent the early part of my career in analytics consulting at Mu Sigma solving problems for Fortune 500 clients spanning tech, retail, insurance and health care. Fortunate to have been part of a rocket ship that went from a small group of 300 when I joined to 5000 strong when I left.

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  Building a team

  I've led teams in the analytics space for a decade who've built powerful narratives using data and insights for sales and marketing teams and transformed engagement with brands.

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  Career guidance

  I've mentored folks across a wide spectrum of their career especially those who are seeking to transition into the data analytics and data science space. I am happy to design a plan to help you get into this world.

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  Data science

  I have 15 years of experience in the analytics and data science space which spans across most of the data value chain. I am happy to talk to you about A/B testing, dashboards, data engineering.

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  Growth marketing

  I have worked closely with marketing teams to build narratives using data and analytics for growth especially in the context of retail media network advertising.

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  Product analytics

  I've managed product analytics teams focused on descriptive, inquisitive and predictive analyses to help identify gaps and growth opportunities for products and services.

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  AWS (Amazon Web Services)

  11 years of experience

  I've experience creating data and BI infrastructure using AWS tools and services like lambda, S3, EMR, Redshift etc. I have a strong understanding of how these tools come together to create scalable, stable data infrastructure.

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  MySQL

  17 years of experience

  Expert level experience with SQL with 14 years of experience writing queries for complex use cases. Can point you to the right courses if you are willing to get started here.

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  Python

  17 years of experience

  Experience pulling data using python, automating scripts and orchestrating workflows using DAGs on Apache Airflow. Can also guide you to resources to courses if you want to get started.

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  Salesforce

  11 years of experience

  Designed and created applications in Salesforce for a wide variety of use cases especially in the context of analytics. Also have deep experience with CRM Analytics within the SF suite.

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  Tableau

  17 years of experience

  Strong experience of ~14 years creating dashboards for a number of use cases. I've owned development of dashboard suites for leadership, middle management and sales teams.