Zsuzsanna Ferenczi

Growth Strategist | Mentor | Facilitator | Co-Author

Paris, France (+01:00 UTC) Hungarian, French, Englishfrom Budapest, Hungary
Usually responds in 1 day
Free
Price per hour
30 min60 min
Time Blocks Available
4.98
89 reviews / 127 sessions
Wed
11
Next availability

Bio

Who am I as a leader? What defines a fulfilling and enriching work environment for me? What's the path from being a good leader - to a great one? The leadership journey that began 26 years ago in the high tech and financial services sectors allowed me to accumulate a wealth of business knowledge and recognize, that without a people-centric approach to leadership, greatness can never be achieved. Having led business development and marketing functions at two global corporate from London, Brussels and Paris across countries and regions I had the opportunity to appreciate the intricacies of culturally diverse teams, understand what needs to be present to create and enable environments for sustainable growth. My journey has been marked by a relentless pursuit of creating and sustaining fulfilling and enriching work environments for my teams and helping others to explore their identities, motivations, and growth aspirations. Today I work as a strategic advisor and facilitator, empowering leaders from startups to Fortune 500 companies to carve their growth paths, unlock their true potential for themselves, their teams, and for their businesses in their transition from good to great. If these questions are just as important for you as they were for me and you are ready to take the next leap from good to great - connect with me. We will take it from there.

Expertise

  • Building a team

    Well done! Your growth path involves having others working with you, who you need to lead. This is a great step on your growth journey. I started my leadership journey 20+ years ago and I know how much I would have appreciated someone by my side to help me take the first steps, avoid mistakes and failures, understand the right path. This is one of the primary reasons I decided to dedicate time for mentoring. Building teams for success is a tough job. But it is something we all learnt.

  • Go to market strategy

    There are no shortcuts when it comes to sustainable growth. You need to understand what is your current position and where you are headed. I have a well defined and practiced framework that helps you define what is your path to growth. Then we work on a roadmap and detailed plans to understand what's the best way to get you there. The work I do help you more in strategic planning, but I can always work with you on concrete more tactical growth challenges.

  • Mindset coaching

    Mindset coaching in my practice typically take 9-12 months. During which time we learn and uncover: - who you are - and what your potential is - why you do things, how you do them when you are in your best element and what the result/impact of your contributions are. - what are your limiting beliefs are that stop you from reaching your full potential. My published book on this subject: Enter Your Flow, an illustrated workbook provides guidance on your journey towards your inner beauty.

  • Remote work

    I had never been an onsite manager. Always led my high performing teams across the globe remotely. For the last 20+ years since I became a manager. 20 years ago was way before the age of internet - yet it was possible. I am happy to help whether you are alone - and have to work for people far from you, or you are a manager and have a question how to lead teams remotely.

  • Sales

    Working together I can help/guide/challenge you in the following areas: - Addressable Market - Strategic Sales planning - Campaign planning, enablement and execution - Marketing/Sales alignment - The right marketing mix supporting opportunity development - Customer journey - Data: overall data architecture, data collection, analysis and retargeting - ROI analysis - and ongoing governance

Toolkit

  • Hubspot logo

    Hubspot

    7 years of experience

    As a GTM leader I was an active user of Hubspot at a startup where I was leading business development and we were using Hubspot to drive the sales process - and to manage the different stages of opportunity development

  • Salesforce logo

    Salesforce

    15 years of experience

    As GTM leader I was a salesforce active user - and used it to better understand how opportunities evolved, and what marketing contribution was provided to sales. We have created a number of dashboard allowing us to manage the business

Industries

  • Information Technology

    For B2B tech companies who offer complex products and solutions i provide strategic growth services: GTM planning, sales and marketing strategies, and leadership coaching. I believe strategic / sustainable growth is only possible when we recognize the market opportunities and have the internal clarity and alignment to capture what’s possible for us.

Experience

  • Hewlett-Packard Enterprise

    Field marketing Director EMEA North

    Driving direct and indirect marketing execution in 8 countries - the biggest EMEA sub-region at HPE • I transformed my organisation to a data driven, strategic marketing team - with tight alignment to sales • With my team we grew the share of marketing generated sales revenue up to 12% (in a business of $2.4bn) increasing the annual contribution from $45M to $300M in the last 5 years while the marketing budget remained flat • I remotely lead a team of 30+ people located in 8+ countries in a multicultural, multigenerational environment with a 98% satisfaction index from my team • I built a multi-disciplinary marketing team addressing both direct sales teams and partners (indirect sales) driving: sales funnel contribution through demand generation, strategic thought leadership planning and execution, digital marketing, SoMe, flagship events • I consistently managed budget spending according to plan ($2M per quarter) • I transformed an underperforming telemarketing team into an outbound business development organisation with a data driven hunting approach, delivering annual contribution of $25-40M to sales revenue • I established an innovative sales and marketing planning model using machine learning/artificial intelligence capabilities

    B2BOther

  • Hewlett Packard Enterprise

    Global Product Marketing Lead for Converged Systems
    •hpe.com

    Focused on big data, virtualization and collaboration with strategic ISV partners (MSFT, SAP, Citrix, VMware…) managing a team of 12 and a quarterly budget of $2M • With my team I transformed tactical product introduction to a comprehensive and strategic framework for the integrated systems portfolio of Hewlett Packard. It accommodated various regional requirements while providing consistency across launches. It included deliverables such as content creation for flagship events, AR/PR activities, sales and marketing collaterals, regional readiness plans, sales and partner enablement programs • I was recognized for making the SAP HANA portfolio a success over the years: bringing it to market in 2010 and driving campaigns introducing innovations in the following 4 years • With my team I drove other significant joint product launches twice a year with ISV partners for big data, virtualisation and collaboration solutions

    B2BOther

  • Citibank

    Programme manager

    Key contributor to launch a business, then products in the “start-up world” of the 90’s in Hungary then EMEA at Citibank Between 1994-1998: Launch team member of Citibank Retail bank in Hungary, Product development & system analyst, Quality manager • Successfully launched the retail bank in Hungary as a member of a team of 20. I was responsible for product development, marketing and legal implementation of the products and core banking development. As such I negotiated the terms of the banking licence with the Hungarian Regulator • I contributed to several product launches such as relationship banking, call centre, credit cards driving business requirements, functional specifications, project sizing and project management, UAT testing planning/execution, user training and coaching • I lead the Citibank 6 Sigma quality program for Hungary managing a team of 3 and winning a global award for process reengineering of the retail loan. Between 1998-2000 EMEA Program Office Manager for CORE Banking/Credit Card Systems convergence • Driving the successful card system implementation as a program office manager with the pilot for Germany of 2M cards converted to the new system • Leading business Requirements gathering/documentation, workshop facilitation, project sizing etc. • Managing PMO functions: Vendor management, Project reporting, Risk Management, Regional/Country interlock • Managing a team of 3 + a virtual team

    OtherB2C
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