Zika Kolicic
Product and Growth | Start Ups and Scale-ups | Marketplaces | SaaS | eCommerce
I wanted to take a moment to express my gratitude for the mentorship session on growth that we recently had. Your insights and guidance have been invaluable to me, and I feel so fortunate to have you as a mentor. The session was incredibly informative and provided me with a new perspective that I can employ for my personal and professional development. I was particularly impressed by your ability to provide clear and concise explanations, as well as your willingness to share your personal experiences and expertise. Thank you so much and looking forward to reconnect in the future!
Bio
Hi, I'm Zika. I've had a couple of great mentors throughout my career that have helped me hone my craft, develop leadership capabilities and how to scale teams and businesses. I've joined GrowthMentor as a way of giving back and helping others growth and achieve their goals. Having run my own businesses I understand the challenges founders face. I'm a seasoned Product guy with experience in B2C and B2B products having worked real estate, autos and jobs marketplaces, transactional businesses (accommodation) and marketing and advertising platforms. Reach out if you'd like me to help you work through challenges around scaling your team, product / market fit, product strategy or getting buy-in from stakeholders. I currently work as a consultant assisting start ups and small businesses with their product and growth challenges. Reach out if you'd like to talk about: - Product & Growth Strategy: Clarify and focus product strategy and align it with business goals and outcomes - Business strategy - how you can go about crafting your business strategy if you are not in a product/tech led business - Product Market Fit - walk through how you can take your product from a concept to validation, to building product conviction and launch - Product Leadership: Agile, product roadmaps, frameworks for product prioritisation, strategic product portfolio review, organisation structure - Product & Growth execution: mental models and process that you can use to help you build great products - Product Marketing: Create product positioning and ensure product and messaging are aligned to customer needs
Expertise
Product management
I've worked on product management for over 20 years on B2B and B2C products, in industries including marketplaces (real estate, autos, jobs, buy & sell), transactional business (rental accommodation) and self serve platforms (advertising and marketing) As Head of Product / Product Leader, I've led teams/squads/tribes of up to 45 people people across product, marketing, engineering and design. I've recruited, coached and developed people to become great practitioners and maximise business impact.
Toolkit
Google Data Studio
8 years of experienceI've found Google Data Studio great to tell impactful stories, to easily connect data and use/leverage some great visualisations to empower teams and automate dashboard updates.
Industries
SaaS
Experience building and taking to market SaaS product in the real estate and automotive industries. Growing ARPU, customers and users by hypothesising and validating use cases for clearly defined problem areas.
Marketplace
Leading people, teams and businesses in accommodation/holiday, real estate, automotive, employment and buy/sell marketplaces. Lots of learning around the important of supply, marketplace health and being clear on the metrics you should be focusing on to create value in the marketplace. And, how that equation evolves over time.
E-Commerce Platforms
Fortunate to have had the opportunity to build platforms from the ground up while scaling teams and validating hypotheses and exploring monetisation opportunities, to taking on teams working on mature platforms and evolving the value proposition, product positioning to move into adjacent markets and create more value for the business and consumers/buyers.