Zeke Daniels-Shpall

I’ve spent the last decade helping startups scale smarter—whether that means building analytics infrastructure, launching new growth systems, or untangling cross-functional chaos. I’ve led teams and worn many hats: from revamping CRM and marketing ops at Locale (30% GMV lift), to laying the growth foundation at Cameo ahead of their $1B Series C, to helping Remote Year 10x revenue and grow from 17 to 150+ people. My sweet spot is helping early-stage teams bring structure to the mess—whether in-house or as a consultant. If you’re navigating complex decisions, setting up systems from scratch, or just want to bounce ideas with someone who’s been in the weeds, I’m here to help.

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  Building a team

  I’ve built and scaled cross-functional teams to drive growth—from marketing to analytics to operations. I’m passionate about creating the structure, processes, and culture that help teams execute effectively, collaborate smoothly, and keep learning as they grow.

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  Email marketing

  Email has been one of the most consistently impactful growth channels I’ve worked with. At Cameo, building a CRM from the ground up helped drive 289% YoY revenue growth from email. At Locale, a smarter setup led to a 30% GMV lift in just one month. Great results come from pairing the right tools with clear strategy, thoughtful segmentation, and a feedback loop that turns performance data into continuous improvement.

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  Growth marketing

  I help startups scale by building and optimizing growth systems—across lifecycle marketing, CRM, paid media, and analytics. I specialize in mapping customer journeys, setting up martech stacks, improving channel performance, and aligning teams around data-driven strategies.

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  Leadership

  I’ve led teams across growth, marketing, and analytics—both in-house and as a consultant. At companies like Cameo and Remote Year, I built new functions from scratch, restructured teams, and stepped into executive roles. I focus on hands-on leadership that blends strategy, execution, and mentorship.

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  Marketing automation

  I’m a product-minded marketer who loves building marketing automation systems that scale. I design and implement lifecycle flows, lead scoring models, and trigger-based campaigns that align with user behavior. I focus on creating seamless, data-driven journeys that drive engagement and efficiency.

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  Remote work

  I’ve been working remotely since 2016, starting with Remote Year, where we were on the cutting edge of building distributed teams and remote-first systems. Since then, I’ve led growth, marketing, and analytics functions entirely remotely—proving that great strategy, collaboration, and execution can happen from anywhere.

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  Technology and tools

  I take a pragmatic approach to tech—knowing when to buy off-the-shelf tools and when to build custom solutions. I’ve implemented CRMs, analytics stacks, and marketing automation platforms, but also built scrappy, low-code systems when speed and flexibility mattered most. It’s all about fit, not flash.

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  User research

  I’ve led user research for companies ranging from Fortune 500s to scrappy startups—using methods like interviews, surveys, usability tests, and analytics deep dives. I tailor the approach to the stage and context, balancing speed with depth to generate insights that directly inform growth, product, and messaging strategies.

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  Zapier

  10 years of experience

  I’ve built low-code solutions to unlock speed and scalability—whether stitching together tools like Airtable, Zapier, and Webflow, or building dashboards and workflows with Retool and Make. At Remote Year and Locale, these scrappy systems replaced manual work, accelerated ops, and helped teams move faster with fewer resources.