Yoann Ferrand

From helping big names like Decathlon, British Heart Foundation, and Trainline fine-tune their PPC game to empowering smaller organizations to build robust digital teams, I've had the chance to see how the PPC landscape is evolving. I'm excited to launch my paid acquisition agency, focusing on "data stories inspired by human connection" to create sustainable and profitable strategies. 🌟 Let's chat if you want to level up your digital marketing skills or need hands-on guidance! My motto? "Choose your battles wisely, fight and care for what matters."

• 

  Building a team

  Managed the Trainline PPC team, enhanced collaboration within the Decathlon Group and developed robust paid acquisition teams for my clients under In-House Partners.

• 

  PPC strategies

  Specializing in E-commerce with key players like Decathlon, MyITHub, and DaklaPack Group, I also excel in Digital Fundraising for organizations such as WalkTheWalk, Greenpeace, and MSF, alongside expertise in SaaS with firms like Opteo/Lunio.

• 

  Google Tag Manager

  15 years of experience

  I implement solid measurement plans using Google Tag Manager and Datalayer for e-commerce, fundraising or SaaS companies. This is the key to success in paid search as algorithms require more clean, valuable and stable data.