Yiz Segall

I've helped my clients by building successful content strategies that's both tied to actual journeys and profiles and data. They are mapped out from pre-awareness stage all the way to customer. I help formalise the actual strategy, the purpose of the strategy, how it's being distributed and create content schedules

I help companies create a growth strategy that focuses their activities by visualising their end growth goal and building a plan to get there. This is done through in-depth brand and product interviews, client research and then looking at the desired outcome state. I am a multilevel marketer and know what it is the realm of possibility from a strategic and tactical standpoint to get to the end goal.

I've created over 500 automations spanning specific campaigns and understanding customer behaviours, tagging/scoring them to know the exact point when they are ready to move down to the next stage and exactly which piece of content will resonate the most with them.

Over 7 years of paid media experience spanning different channels including Search, YouTube, Shopping, Discovery, GDN, Taboola, Roku, Facebook, LinkedIn, Adroll, Stackadapt and more. I have a wealth of experience and knowledge about what can work and how to market different pieces on different platforms at different stages of the buyer's journey/sales funnel. I can help you hone in on your paid strategy, find channels that will work, and save you heaps of wasted spend.

Built over 300+ automations ranging from specific projects and workflows to managing a lead scoring strategy and a content nurture based around a sophisticated understanding of what users were doing. Started and developed a newsletter.

Have created many templates and dashboards using google data studio from different sources. One of my favourite is using Supermetrics and wrangling the data outside of google data studio to create a more complex and sophisticated picture.

Have migrated many companies to the Hubspot CRM. I use the professional suite on a daily basis, creating and maintaining workflows and sequences, building and analysing chatbots, designing landing pages and even hosting a blog on it. I am constantly there analysing deal behaviour and specific campaign performance.

From basic report building, to advance functions and learning the API and cleaning out the sync between Hubspot and Salesforce and then training sales how to use this tool properly. I've helped companies really understand what's happening in their pipeline and the impact of their activities, fixing leaky funnels and removing breaking points.

I've been using supermetrics for excel and google sheets since 2018 to create complex reports and auto generate reports that allow me to a pulse on all my clients activity