Chief Financial Officer
An entrepreneurial finance and operations (finops) executive who can help with anything related to that. I have driven a digital marketing agency to grow and pay off its $555k debt via cashflow optimisation, pricing strategies and shift to a new operational model. From $90k loss MoM to over $60k profit MoM. I helped various marketing agencies to grow over 70% on top line and over 200% the bottom line by guiding them navigate finops towards aggressive and sustainable business growth. I've provided critical finops support to digital marketing agencies, adapting strategies to maintain competitiveness. I've played a pivotal role in globally transforming resourcing models, setting targets, and reshaping finops departments to align with future company goals. I also helped various businesses to build their finance department in-house from scratch. By setting up their reports from FP&A to variance analysis and P&L to cashflow, establish their first business KPIs and set up their financial strategy and investment modelling. I truly believe in "Every day is another opportunity to grow," so let's connect and grow together!
I have closed over 7 funding rounds in my career, including equity, convertible loans etc. totalling of over £6mil value. In addition to that, I have successfully closed over $2mil in working capital and long-term loans.
Managed a diverse team of 28 in finance, operations, and HR, directly contributing to a tenfold increase in valuation through organic growth and strategic mergers and acquisitions.
I have helped a handful of startups, with the go to market strategy, and launch their product successfully, acquire their first clients to validate the idea and then scale it.
Crafted a new operations model across four countries, remotely, establishing processes for a creative data-driven marketing agency Ladder. Furthermore, I led to a pivotal operational plan remodel, for a tech enabled company enhancing our company's sustainability.
I have developed an entire new and dynamic pricing strategy for a digital marketing agency, to maximise profitability underpinned by deep financial and operational analysis.
Managed a diverse team of 28 in finance, operations, and HR, entirely remotely in over 14 countries. Developed new processes to enhance the team's cultural experience.
I have worked with Asana for years, as a main project management tool for the creative data driven marketing agency Ladder. We have built all the operational processes of the agency around Asana
I have worked with HubSpot as CRM in Ladder. We are managing around 150 leads on a monthly basis through inbound marketing. We also have built a ICP score within Hubspot to rank the leads and created an automated workflow, and connected with Slack.
I have a lot of Notion experience, as we have built our Client's portal based on that for Ladder. Also, all the company wiki is sitting in Notion, with all the policies and everything related to HR.
Fully Flexible Financial (CFO) services for Startups and SMEs. We accelerate your growth and we grow your bottom-line with growth plans, cashflow optimisation, budget and forecast, KPIs, investment modelling and more.
Led business evaluations and deals, closing up to £14m acquisition. Steered a 17-property portfolio towards efficiency blending strategy, FP&A with innovation in finance.
Led a strategic business remodel and managed cross-national teams, ensuring operational excellence and robust financial health. Closed over 4 successful funding rounds.