Yevgeniya Gagarkina
Growth Product & Marketing Professional | Startup Mentor | Sparring partner to solve your career challenges
Bio
Empathetic and data-driven growth professional and early-stage startups mentor with experience in SaaS (B2B+B2C) and marketplaces across education, climate, travel, and health & nutrition industries. My expertise lies in product management, experimentation, product marketing, and growth strategies across the entire customer lifecycle. I strongly believe in the power of networking for growth, so I am always curious to meet new people to exchange our perspectives - reach out to me directly!
Expertise
Conversion rate optimisation
There is always a way to boost conversions across the entire customer lifecycle (using things like in-app, through no-code, and growth marketing (e.g., emails).
Go to market strategy
GTM strategies for early-stage startups and new products within established companies; all the cycle of preparing, executing, analyzing the strategy with the stakeholders
Idea validation
Mentoring early-stage startup founders how to make sure their idea is viable, able to bring both business outcomes and customer value, and where to find the product market fit
Product management
- Product part of PLG motions, A/B testing, experimentation, growth strategies, and low-hanging fruits helping to prioritize - How to choose an idea, prioritize it, design, deliver, and analyze
Product marketing
All things research, ICP, personas (user & buyer), differentiation, pricing, positioning & messaging, collaboration with the stakeholders and educating them on the value of product marketing
Toolkit
Intercom
8 years of experienceIntercom Series enabling Product-Led-Growth Intercom as a Self-Serve Help Base Processes to Streamline and Organize User Feedback (incl. Integrations) Localizations for different languages