Corporate Innovation Consultant
More specifically on having the right mindset and skills for change management and corporate innovation. How to navigate the power dynamics, aligning goals, and setting both ourselves and stakeholders' the right expectations.
Cross industry customer research experience from qualitative & quantitative research to ethnography study; from new market assessment, product features feedback, to user experience optimization.
The experience from realising a product's value preposition cannot be replicated to a new market. Then started a perseverance journey of test & learn and iteration to identify the product market fit with the same product.
Experience from market assessment to strategy execution from relaunching a revamped FMCG product line to starting a new FinTech services in a new market.
Using it for project management across marketing, product, and engineering team from go-to-market launch to new product feature upgrade.
Specialised in Strategy and Operations
Provided great insight to online user interviews for validating product market fit
I consulted Yenson about the effective ways to run interviews with potential users to identify user problems and opportunities. His advice was very thorough and to the point, and the real-life examples he shared were super helpful. I am looking forward to applying Yenson's approach and would love to consult him again! Thank you :)
Discussed insightful marketing strategies around content and education
Yenson was patient and knowledgeable. He shared his wealth of knowledge in marketing activities management and the struggles faced in startups. His sharings gave me ideas on how to get buy-in from my management team and how to prioritize my resources better as the only full-time marketer in my company. Love his mindset on growth and the fundamentals of marketing. Highly recommend for you to chat with him if you're a marketer working in a startup.
It was good talking to Yenson, he's super helpful and good in brainstorming and questioning your plan to understand the problems and help you to solve them!
I had a great call with Yenson. He has in-depth knowledge and expertise in the space I'm pursuing and was able to offer some really helpful insight and advice!
Great session with Yenson. He is really passionate about marketing and has real expertise in this field.