Yenson She

There are some of my experience that I would love sharing with you on this Growth Mentor platform: 1. Market assessment and consumer research 2. Identifying product market fit 3. Go-to-market strategy 4. Driving corporate innovation and digital transformation 5. Change management from corporates to startup and vice versa for both personal and team management Last but not least, the work culture and style in Asia, esp. HK & Mainland China About my background: First half of my career specialised in strategy and consulting for FMCG group like P&G and management consulting firm Roland Berger. Second half I switched path to tech and innovation with the experience of launching Uber Eats in new market and enabling traditional corporates to go through digital transformation. I was born and raised in HK, most of my career focus on the APAC region, covering markets like HK, TW, Mainland China, KR, JP and SG. The reason for me to join growth mentor, on one hand because of my previous very rewarding experience of being both mentors and mentees, on the other hand, because here is a great platform not only to connect with like minded people but also allow me giving back to this community which everyone sharing the same growth mindset. Out of my work hours, I often engage in projects and businesses that promote social impact in education and sustainability. In sport, I love swimming and playing tennis. I am very excited for being a mentor here. Happy to both ad hoc calls or establishing a more long term mentoring relationships with anyone of you. Looking forward to speak to you soon :)

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  Go to market strategy

  Experience from market assessment to strategy execution from relaunching a revamped FMCG product line to starting a new FinTech services in a new market.

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  Mindset coaching

  More specifically on having the right mindset and skills for change management and corporate innovation. How to navigate the power dynamics, aligning goals, and setting both ourselves and stakeholders' the right expectations.

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  Product market fit

  The experience from realising a product's value preposition cannot be replicated to a new market. Then started a perseverance journey of test & learn and iteration to identify the product market fit with the same product.

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  User research

  Cross industry customer research experience from qualitative & quantitative research to ethnography study; from new market assessment, product features feedback, to user experience optimization.

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  JIRA

  10 years of experience

  Using it for project management across marketing, product, and engineering team from go-to-market launch to new product feature upgrade.

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  Payments

  As an interdisciplinary business builder who combines strategy and execution as solutions for different business challenges. Started as a strategist and management consultant, after the MBA at Cambridge, building my career in tech and innovation from driving corporate digital transformation, to scaling Uber in Asia, to launching a Fintech startup from 0 to 1. Now continue my journey with Mastercard to empower the retail and commerce sector with data and technology.