Yasmine Helmy
Growth Marketing Consultant
Bio
I can best help you with: 1. Building a comprehensive growth strategy across the entire org (#GrowthPlanning) 2. Developing your first growth engine post PMF (#Strategy&Processes) 3. Identifying the most impactful motions and levers (#FunnelPrioritization) 4. Leading a growth team for the first time (#GrowthCoaching)
Expertise
Growth marketing
I've built and led the growth marketing function across 3 different YC startups, with a special focus on SaaS and B2B. My approach to growth is holistic by implementing a tried and tested process to develop the appropriate action plan. This includes: - Identifying the most pressing gaps and opportunities in the funnel - Building the ideal customer profiles, product positioning and messaging - Developing and executing the appropriate action plan including strategy, resourcing, and projects
Toolkit
Ahrefs
9 years of experienceEssential tool for figuring out the SEO gaps and content strategy. Once I take on a project, using AHREFs becomes quite instrumental in identifying the technical, on-page and content immediate next steps.