Yasmine de Aranda

Fractional CMO • CRO Mindset • VC-Backed B2B SaaS Startups • Full-Funnel Customer-Centric Growth Mentor • US & Canada

Montreal, Canada (-05:00 UTC) French, Englishfrom Montreal, Canada
Usually responds in 2 hours
$200 / hour
Price per hour
60 min
Time Blocks Available
4.98
59 reviews / 81 sessions
Fri
30
Next availability

Great chat with Yasmine talking about the fundamentals of marketing a new product and the kinds of questions we should be asking ourselves, and the kinds of 'moments' we should be aiming to achieve in a user journey. One important takeaway is that others (read: investors) will look at the business in a particular way and place focus on particular metrics, but we do not need to define success in that way alone, or at all.

Benjamin Webster

Yasmine is incredibly kind and incredibly smart, both at the same time! I have in my notebook over 20 highly specific, immediately-actionable to-dos out of this conversation. Everything she shared with me was invaluable but I also really appreciated her open-mindedness and radiating positive energy. These made the session that much more enjoyable.

Peter Antonov

Great call with Yasmine on product-market-fit, she gave us valuable insight in how we should change our strategy and apply a better focus on our customer, thereby saving loads of money and build a better product.

David Kellerman

Bio

Leveraging a customer-centric, data-driven conversion optimization methodology, I close the gap between marketing, product, sales, and customer success, placing marketing as an operational system within organizations. I design and implement growth strategies that mix digital and traditional tactics prioritized by impact on revenue. CORE SUPERPOWERS: > Build full-funnel data-driven B2B Growth Marketing Strategies (Acquisition tru to Referral) > Remove marketing that has no impact on your revenue > Turn your website into your best salesperson > Identify leaks in the buyer journey > Build a customer-centric product roadmap > Optimize revenue leaks and highlight opportunities through CRM data information architecture > Untangle growth challenges and identify rinse & repeat growth opportunities > Nail your brand positioning, value proposition, and persuasive messaging > Assemble and coach high-performing teams to implement on-time and budget > Execution & Project Management: I get things done! Tap into 20+ years of customer-centric marketing, advertising, & business development experience working across multiple industries & different stages of growth. I leverage my ever-growing database of problems and solutions, to help startups align sales, customer success, product, and marketing, to find their voice and build their path to accelerate revenue. Fractional CRO/CMO Services: - Find product-Market Fit (min. 3 Month Engagement) - Unlock Series A (min. 3 Month Engagement) - Build high-performance teams - Develop Growth Strategy & Manage Execution - RevOps & Revenue Architecture - Build the foundations for growth As former Head of Client Growth at a B2B SaaS digital marketing agency, I spent +6 years helping disruptive tech startups align product roadmap, services, marketing, sales, and customer success for sustained growth. My strength is optimizing marketing resources and turning vision into an executable marketing roadmap that is prioritized by business impact. After 2 years as Chief Growth Officer at Huddol, a People Empowerment Mobile App with a vision that well-being is at the intersection of being healthy and doing healthy, I then led the growth marketing team at Embodied Labs, a First-Person Immersive Training solution that empowers caregivers to see the world through the people they care for. I am an active contributor on GrowthMentor.com and Tech2Impact where I help startups unlock quick wins and reignite their drive. As an active parent at school, I realize that no matter how small a contribution may seem, it is inestimable and has a visible impact on my children, their friends, teachers, and the community. Born and raised in Monaco, I lived in Dubai, London, Beirut and Montreal. This has sparked a profound interest in human behavior and culture and has taught me to empathize and connect with humility.

Expertise

  • Design / UX

    Do you know what to say on your website to convert visitors into leads, or customers? Don't fall into the common pitfalls of website design. Messaging should always precede design. If you are looking to quickly identify weak areas of your website, that are preventing users from converting, let's talk, because it is not a matter of opinion - but rather data.

  • Growth marketing

    Through targeted questions, I will help you untangle complex challenges and identify growth opportunities. From a marketing & sales perspective, one way to unlock growth is by finding the right angle to position your business using customer-centric qualitative and quantitative research. Often overlooked, growing a business comes from increasing margin. That has a lot to do with efficient resource planning and project management to increase velocity and team motivation.

  • Product market fit

    There is a place for everyone on the market. The key is a strong positioning. I will guide you through the most effective quantitative and qualitative customer research methods to help you identify your USP as a base to building an integrated strategy that bridge the gap between sales, marketing.

  • Revops

    I'll help you architect and implement a streamlined RevOps (Revenue Operations) data information system to optimize your revenue engine. This includes alignment between sales, marketing, and customer success.

Toolkit

  • Hubspot logo

    Hubspot

    13 years of experience

    Inbound Marketing Certified | Email Marketing Certified | Personalization Certified | HubSpot Partner Certified. Working with top front and back-end teams, I have developed a solid technical understanding of the HubSpot capabilities on both the CRM and CMS.

  • JIRA logo

    JIRA

    10 years of experience

    This is my go-to project management tool! It helps keep internal and third-party teams aligned and organized when working on full-funnel projects. Plus, reporting is pretty neat.

Industries

  • Digital Marketing

    Worked for 8 years at a HubSpot partner agency that initially developped websites, and turned it into a recurring revenue B2B Growth marketing agency.

  • Health Care

    Leveraging my B2B SaaS experience to work at the convergence of healthcare and personal development for a VR immersive training platform that serves health care workers and family & friends caregivers.

  • SaaS

    Supported over hundreds of B2B SaaS organizations with growth marketing strategies and implementation plans prioritized by the impact on the business.

Experience

  • Embodied Labs

    Fractional Marketing Executive
    •embodiedlabs.com/

    Embodied Labs faced challenges in scaling growth and establishing a foundation for a Series A funding round. Initially a 3-month contract, our partnership extended to a 2+ year mandate, resulting in building a sustainable path towards predictable revenue growth. The case study details the implemented initiatives, including demonstrating product-market fit, value proposition refinement, customer-centric growth strategy development, RevOps implementation, and website optimization. Analyzing the results, we highlight the importance of customer-centricity, data-driven decision-making, and a holistic growth approach. This collaboration showcases how strategic interventions can propel a company toward sustainable growth and prepare for successful fundraising rounds.

    Health CareWellnessNursing and Residential CareEmployee BenefitsElder CareChild Care

  • Huddol

    Chief Growth Officer
    •huddol.com

    Huddol, a free thriving online community with 120,000 active users, sought to enhance user experience to better support personal growth and transformation by transitioning to a paid mobile app. Transitioning to a mobile app format expanded user reach and laid the groundwork for building a predictable revenue stream and not solely relying on governmental and corporate funding.

  • Market8.net

    Growth Strategist
    •market8.net

    Drove positioning and growth strategy for SaaS and Tech SMB's and Startups, turning CEOs' vision into clear execution roadmaps prioritized by impact on revenue. Leading cross-functional teams with a fully hands-on approach, mixing Agile & waterfall processes to get things done on time and within budget, ensuring briefs, KPIs, and goals are met. Contributions include: > Evolved our one-time website development services into a full-funnel growth marketing retainer model. > Streamlined operations with both agile and waterfall processes to reduce implementation time. > Built a company culture where performance and accountability prevail despite a fully distributed set-up of 12 full-timers and 10 freelancers. > Increase agency customer LTV & MRR from 2.5K to 12K and expanding engagement for 3+ years. > Turned customer’s website into reliable revenue channel. As part of the Market8 team, I’ve helped clients like Raven360, Zakeke, FBD Frozen and Patient Prism increase sales and revenue. FBD FROZEN—10X the REVENUE - 20X the leads I act as FBD Frozen’s main strategy and project manager. Before working with us, their site generated a few leads per month but no sales. We went back to research to understand their buyer personas, identify where the website fell within their buying process, and how to attract the right leads using offline and online channels. From there, we relaunched their website as a persuasive sales pitch. Website generated 10X the revenue in less than a year, and went from 24 leads a year to 47 leads a MONTH!

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