Growth Marketing Strategist helping rising SaaS and startups unlock their path to revenue
Through targeted questions, I will help you untangle complex challenges and identify growth opportunities. From a marketing & sales perspective, one way to unlock growth is by finding the right angle to position your business using customer-centric qualitative and quantitative research. Often overlooked, growing a business comes from increasing margin. That has a lot to do with efficient resource planning and project management to increase velocity and team motivation.
Do you know what to say on your website to convert visitors into leads, or customers? Don't fall into the common pitfalls of website design. Messaging should always precede design. If you are looking to quickly identify weak areas of your website, that are preventing users from converting, let's talk, because it is not a matter of opinion - but rather data.
There is a place for everyone on the market. The key is a strong positioning. I will guide you through the most effective quantitative and qualitative customer research methods to help you identify your USP as a base to building an integrated strategy that bridge the gap between sales, marketing.
This is my go-to project management tool! It helps keep internal and third-party teams aligned and organized when working on full-funnel projects. Plus, reporting is pretty neat.
Inbound Marketing Certified | Email Marketing Certified | Personalization Certified | HubSpot Partner Certified. Working with top front and back-end teams, I have developed a solid technical understanding of the HubSpot capabilities on both the CRM and CMS.
As Chief Growth Officer at Huddol, my role is to align marketing and product to launch a fully new Huddol experience - that is mobile first.
I’m in charge of positioning and growth marketing strategy for SaaS and Tech companies. I help the Market8 team turn strategy into execution by removing any grey areas from the creative brief and making sure KPIs and goals are met, by deadline and within budget. As part of the Market8 team, I’ve helped clients like Raven360, Zakeke, FBD Frozen and Patient Prism increase sales and revenue. FBD FROZEN—10X the REVENUE - 20X the leads I act as FBD Frozen’s main strategy and project manager. Before working with us, their site generated a few leads per month but no sales. We went back to research to understand their buyer personas, identify where the website fell within their buying process, and how to attract the right leads using offline and online channels. From there, we relaunched their website as a persuasive sales pitch. Website generated 10X the revenue in less than a year, and went from 24 leads a year to 47 leads a MONTH!
Taught by Peep Laja from CXL. This was a complete mind-shaper in a growth marketing approach.
I hold a Bachelors of Fine Arts in Art History & Studio Arts - this has been an essential component in communicating with design teams and unlocking the best outcome.
Great chat with Yasmine talking about the fundamentals of marketing a new product and the kinds of questions we should be asking ourselves, and the kinds of 'moments' we should be aiming to achieve in a user journey. One important takeaway is that others (read: investors) will look at the business in a particular way and place focus on particular metrics, but we do not need to define success in that way alone, or at all.
Such a great time chatting with Yasmine! I’m still giggling after the call because even though we were having a very productive and helpful discussion we still managed to have a good laugh somehow. And that is a great way to start my day! Thank you so much, Yasmine!
10 stars out of 5 to Yasmine. It went really fast. We spent talking about our web pages and what has to be improved. Definitely recommend booking a session with her. Thank you for your time
A super valuable session with Yasmine who is also an all round lovely person! Thanks again :)
Great session about B2B Demand webinars. Also, we stayed 15min longer to discuss career paths and it was amazing.
Have had a few calls with Yasmine - she is amazing! :)
Yasmine is incredibly kind and incredibly smart, both at the same time! I have in my notebook over 20 highly specific, immediately-actionable to-dos out of this conversation. Everything she shared with me was invaluable but I also really appreciated her open-mindedness and radiating positive energy. These made the session that much more enjoyable.
Wonderful mentor who was very thoughtful and creative; spent extra time with me to make sure my questions were answered!
Very insightful conversion to mobile marketing attributions and analytical tools for startups.
Totally amazing and wow GENIUS. Yasmine was incredibly helpful and gave me some really good feedback. Definitely got some good ideas on things I had not thought of. A+++ mentor, thank you for all the help!
Yasmine was amazing! She gave great advice and ideas (exactly 38 ideas in 30 min!!) on Excelway's growth strategy. I was so impressed by her ability to zoom in and out, from the nitty-gritty details of customer touchpoints to a mid-term growth strategy. Thanks so much Yasmine!
SUPER helpful and super warm - Yasmine shared so much of her expertise and ideas - and we're excited to start implementing. She understood our concept and pain points quickly. By the end of the call we had some clear and actionable tasks to improve our website, sales and positioning. Thanks so much Yasmine. :-)
Great call with Yasmine on product-market-fit, she gave us valuable insight in how we should change our strategy and apply a better focus on our customer, thereby saving loads of money and build a better product.
Yasmin is a super nice person. You will enjoy to talk with her. She is very experienced and practical. During the meeting she can mock up a quick a wire frame for your sales funnel. I am very thankful for her menthorship! I can recommend her for every startup.
You will be fortunate if you can score a spot on Yasmine's calendar. She understands Product + Market fit and provided very insightful perspectives on where I could improve and/or experiment to find better traction.
Awesome for a first session! Aside from her video, I was able to learn through talking to her for things I could do immediately. Yasmine was a very sincere and genuine mentor, on top of her expert knowledge. I think she is someone you could talk to for the long term. Thank you! :)
Thanks for a great and informative session with lots of good ideas and plans.
If you get a chance to speak to Yasmine, you will be very happy you did. She is eager to help and she offered me a lot of actionable suggestions to help me solve my immediate problems. Her experience is deep and and wide. Thank you again Yasmine! I have already made all of the changes you suggested.
As always Yasmine is amazing ;) Thanks !
Amazing session with Yasmine, I always enjoy speaking with her and learn a lot from her experience.
Yasmine gave me great insights about my project marketing strategy. I will definitely try those new ideas and do a follow-up call.
Yasmine understood where I was in the start up process and the most practical next steps to continue to move forward. She offered valuable insights and connections to more specific expertise within the areas she recommended as next steps.
The session with Yasmine went great! We gave me great advice about positioning of our product, ways to reach our target markets, and provided excellent ideas on our messaging and ways to increase conversions on our website. Overall a great first experience.
This was my 2nd session with Yasmine. She is incredibly smart and knowledgable about our world of Growth. I was facing a mental block on various things when it comes to operating as a sole agency operator/Founder. 1 session with her was able to unblock that and get my thinking back on track. I don't know how she is able to connect the dots so fast and tell you what you need to know. If you have read it this far - just book the session. You will get value. Plus she is a great person overall!
Great Session! Yasmine gave me amazing advice and good homework! Looking forward to our next talk
Yasmine's an amazing person!
Yasmine is an amazing mentor, period. She has a clear idea of where she can be most helpful. She took the time to go through Toasty and offered me tips/suggestions, instead of just dumping concepts. I was able to show her what I was working on and she immediately gave feedback on it. We didn't rush to fit everything in 30 mins and she was patient to hear my challenges as well. I had a wonderful mentor session with Yasmine! Couldn't be happier :)
Yasmine is a great mentor. I enjoyed my conversation with her a lot. We went through my website phrase my phrase really looking on how to improve it (as it needed quite some changes). She helped me position my website to make it very clear for my visitors, what my platform does, what to expect when applying etc. Highly recommend her.
Wow, what a great and valuable session with Yasmine! She gave me tremendous amounts of insights and suggestions on how to proceed with my challenge regarding product/market fit. Thank you so much Yasmine, looking forward to talking to you again soon!
Yasmine is a great mentor! She is very knowledgeable and had given me lots of actionable advice and ideas. Very insightful and professional. Thank you very much for your help!
Yasmine was a great mentor. She was able to give me ideas and was very willing to be a part of the journey. Thank you so much!
Yasmine was friendly and willing to share. I particularly liked how she would stand in my shoes to think for me.
Yasmine is a seasoned expert and she gave me many specific action items I can implement right now. She covered a variety of bottom of the funnel tactics to help us address our current need - more customers! And strategic direction for our growth plans. Her guidance was invaluable and much appreciated. Yasmine was great!
Great conversation: took the time to understand where we are, where we want to go and what we already have in mind. I highly recommend working with Yasmine.
Lovely conversation with Yasmine with some spot-on comments on the challenges I'm trying to solve.
My second session with Yasmine, and I have to say that I'm pleased to meet her regularly. She's patient, has experience and is very humble. Can't wait for the next sessions to go for a project we are gonna build together :)
What can I say about Yasmine, other than she is fantastic! We had an excellent talk. She was helpful with ideas about the new brand launching. If you need guidance and actionable tips, contact Yasmine. I guarantee you will have a delightful and open talk.
Yasmine is a great mentor! She gave me so many great advices and ideas about my project. I can't find the right words to say how valuable this conversation was! Thank you! Thank you! Thank you!
Had a great session, really helpful.
Yasmine was really helpful with her advice and it was a pleasure talking to her. Highly recommended!
You want to speak with Yasmine. Trust me. She is super awesome, knowledgeable and has a great amount of experience & insight. Guaranteed - you will walk away with actionable items.
Yasmine was awesome! Thank you!
Talking with Yasmine was awesome. So refreshing and so insightful. She is spot on when it comes to identify what is really needed in order to make a difference! Thanks Yasmine
Yasmine is a very experienced marketer and extremely helpful mentor. She has huge expertise in all marketing fields and could generate ideas for us on the spot. Loved the session and would be more than happy to talk to Yasmine again. Thank you very much Yasmine for your time and willingness to help!
Yasmine was very helpful and provided some good insights on how we should go about solving the problem I'm trying to tackle (nailing our positioning and messaging).
Yasmine gave me very well and spot-on recommendations on my questions for shipping an MVP workshop. She also gave me a good understanding of how a growth mentor should be. Can only recommend her!
Yasmine was a great help. She identified the problem before I could even finish my story. She also offered to look at my progress before we go live. I'll definitely book a call with her again.
Yasmine is experienced, knows what she is talking, a compassionate listener, and has the right precise advice. I could learn a lot from our 60 mins call, look forward to implement ALL of what she said. Thanks a lot Yasmine, look forward to your continued support. Cheers!
Another great session with Yasmine! We talked about how to market oneself within a niche and how to optimize the LinkedIn portfolio.
Had a great session with Yasmine discussing general freelance strategy, which tools to add to my tech stack, and how to find new clients.
I'm so happy to have scheduled a call with Yasmine. She quickly communicated how she best provides value and gave me actionable ways to create empathy in a remote-based team. By the end of the call I felt like Yasmine is a friend and someone I can count on moving forward. If you're looking for a growth strategist with a keen eye for detail, then you should 100% schedule a call with her! Thank you, Yasmine!
I had a powerful chat with Yasmine. She brought great energy to our call and she helped my business with her perspective and insights about positioning mostly. She was quick to understand where I was, and gave me plenty of suggestions! I will contact her again.
A great mentor, Yasmine pinpointed the problem and offered a way to address it. Really good talk and would like to consult her again.