Yaroslav Stepanenko

Ph.D., creative, entrepreneurial and customer-centric product marketing professional with 12 years experience in managing products that improve customer experience and grow the commercial success. Globals speaker on growth and product marketing strategies.

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  Content marketing

  Content marketing matters, No matter what your product is. Ping me if you want to learn how to get a playbook on designing killer content marketing campaigns and grow organically without spending too much. You will learn how to: 1. Define the goal of the content campaigns 2. Understand your target audience 3. Find the right ideas for the content campaigns 4. Define the right content format 5. Design the distribution strategy 6. Create and manage editorial calendar

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  Growth marketing

  Achieving Growth is not about hacking. Growth is about the Process you have to build and execute. And it does not matter whether you are building B2B, B2C, or a marketplace, at the end of the day it is all about applying a clear, logical process to your business, products, and your teams; which I am happy o share. That said, I am not here to teach how to hack this or that thing. My goal is to teach how to build a sustainable growth strategy and execute on it.

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  Product market fit

  Today, everyone is using the term "Product<>Market Fit" as a definition of success. But not everyone can explain what it actually is, how to achieve it, and what is more important how to measure it. We've developed a framework which we use to help businesses of any size find and measure Product<>Market Fit; which I am happy to share and teach.

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  Hubspot

  15 years of experience

  I've used HubSpot myself a lot and helped others implement it for both marketing and sales team: lead capturing, lead nurturing and scoring, marketing automation, and more.

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  Marketo

  15 years of experience

  I've used Marketo myself a lot and helped others implement it for both marketing and sales team: lead capturing, lead nurturing and scoring, marketing automation, and more.

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  Pardot

  13 years of experience

  I've used Pardot myself a lot and helped others implement it for both marketing and sales team: lead capturing, lead nurturing and scoring, marketing automation, and more.