Yannick Barriol
Chief Marketing / Customer Officer | Start-up & Scale-up Advisor | ex-Expedia, Zipcar, Oddbox
Strong feedback and a high value call between Yannick and myself. He was attentive to giving product market feedback for DTC growth strategies.
Yannick answered all of my questions and provided a wealth of information - the risk and viability of my business. Excellent service - thankyou!
Bio
CCO / CMO / Advisor / Mentor / Angel Investor Yannick advises and supports a portfolio of start-ups and scale-ups across various industries (Food and drinks, Fashion, Pet Tech, Health Tech). He works with Founders / CEOs and their teams to help design difference-marking customer propositions and profitable growth engines. Yannick is a data-led, customer-focused, and commercially minded expert who has 15+ years of experience with renowned international brands like Expedia and Zipcar as well as scale-up businesses like Oddbox (food), LloydsDirect / Echo (health-tech), Lenstore (eye-care), and PeoplePerHour (talent marketplace). He has held leadership positions for 10+ years, and at C-level for 6+ years with board-level experience.
Expertise
Advice on funding
Experienced with seed and series A+ fundraising. I can run through what DD investors will do and help you present an appealing and investment-worthy story: unic economics, holistic marketing strategy and marketing capabilities (Team, agencies, tech, tools)
Building a team
15 years has taught me. a lot about capability building. What talent to hire and in what form: perm, freelance, agencies, sef serve software. I work with a roster of rusted and proven freelancer and partners
Data science
I love working with data scientists to help them deliver on commercial goals. Regression modeling, clustering, productive analytics for churn or LTV, etc.
Go to market strategy
I've worked on go-to-market strategy a few times in my career including product-market fit, positioning, pricing, branding, and marketing activation .
Growth marketing
This is my main area of expertise. Building a profitable growth engine by paying attention to unit economics: LTV/CAC ratio at CM2 level at the level of granularity required. CAC optimization, LTV improvements.
Pricing strategy
I've worked on relatively sophisticated pricing strategies in the past and can advice and help figure out what's best adapted to a particular situation.
Product market fit
Using customer research and competitor analysis I can help you achieve product-market fit or analyse the strength of your current PMF and improve it.
Technology and tools
It's important to chose the right tools and technology to succeed. I can help you assess and provide feedback based on my own experience. I have come across a lot of it
Toolkit
Google Ads
9 years of experienceSimple google ads campaign set-up and management. I will not be managing google ads fbut I'm well versed in there ins and outs. Good luck out there. You got this