William Stevens

Hi there, My name is Will Stevens and I've spent the last 12+ years in global, cross-functional revenue teams, integrating sales, marketing, product, customer success, and others. All of this has been in service of building high-performing revenue functions, helping brands stand out and win, and making the sum greater than it's parts. I can help you with: ✔️ Developing big picture go-to-market strategies ✔️ Building a go-to-market team ✔️ Creating alignment across revenue teams ✔️ Developing a growth strategy ✔️ Demand generation ✔️ Creating differentiation your ideal customers care about ✔️ Positioning and messaging ✔️ Developing a culture of performance My professional accolades aside, I'm also a competitive natural bodybuilder, avid sushi lover, and espresso fanatic. I live near the beach in Rhode Island and spend most of my free time spoiling my dog.

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  Building a team

  Oftentimes growth isn't limited by the product or the category or the competition - but by the culture and the people. Being in global, cross-functional roles has allowed me to build, develop, and lead resilient, performance based teams. Whether it's communication and collaboration or technical integration (like working with shared datasets), assembling the skills, systems, and people that execute your vision can be an exciting and rewarding project to work on together.

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  Conversion rate optimisation

  I work with conversion rate optimization on two fronts: 1) What is the experience of your digital properties and what happens 'post click' once a call-to-action has occurred. 2) What are the conversion stages in your sales and marketing funnel and how can you optimize what's already working for you. It's a classic case of "better" vs. "more" - and sometimes it can be both.

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  Go to market strategy

  I've led cross-functional revenue teams, integrating sales, marketing, product, and customer success. I'm able to go deep into a single functional team or broad across cross-functional areas of integration to align goals, activities, data, and big picture GTM strategy.

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  Mindset coaching

  In addition to being a founder myself, I'm also a competitive natural bodybuilder. What do these things have in common?: - Articulating a goal - Developing a plan to hit that goal - Adapting that plan as variables emerge - Sticking to that plan even, and especially, when things become uncomfortable, really challenging, or you feel like quitting - Cultivating relationships in your life that support and add to that goal - Actualizing that goal and experiencing the achievement that comes with it

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  Product market fit

  Do you have a product in search of a problem? Are you going to market with your intuition, or armed with audience, competitor, and category data to confidently grow your product? I help founders and teams develop product market fit, identify which problems they're solving, who their ideal audience is, and how to position and message their product to differentiate in new or saturated categories.

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  Remote work

  Working by yourselves doesn't mean working alone. Remote work has been as much of an evolution to culture as it has to business - and it's come with new, unique challenges that today's companies and leaders need to proactively manage. Whether it's your systems, your culture, or individual contributors, growth is a team sport that relies on tight collaboration regardless of where in the world individuals are working from.

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  Venting frustration

  What's on your mind? Part of what makes me a great strategist is deep, genuine curiosity about other people and empathetic listening to understand them. Whether you're having a bad day, need to think out loud to an audience, or have frustrations you're trying to channel into productive next steps - I'm here to listen, guide, and non-judgmentally support whatever you need to feel better.

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  Figma

  7 years of experience

  Figma has been an indispensable collaborative application I've used for years. From messaging houses and frameworks to competitor research, and ABM workshops to non-linear brainstorming - it's been among my top tools I leverage with clients.

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  Miro

  7 years of experience

  Miro has been an indispensable part of my toolkit for async collaboration and leading global strategy workshops. It's among the top tools I rely on in any engagement and I've studied under some of the earliest team members at Miro in my work with Reforge.

• https://open.spotify.com/show/72gPG3cYk5wUwhwMti2qG6?si=2240fbee4c93473b
• https://www.seerinteractive.com/insights/how-to-communicate-effectively-in-a-remote-based-world
• https://www.seerinteractive.com/insights/using-the-maya-principle-for-effective-communication
• https://www.seerinteractive.com/insights/6-characteristics-of-ideas-that-stick
• https://www.seerinteractive.com/insights/the-story-method-for-executive-presentations
• https://www.seerinteractive.com/insights/how-coupon-sites-cause-friction