Willi Sommer
Head of Webflow
Bio
I’m Head of Webflow & Projects at magier, where I helped scale the agency from day one to a 35+ person team and over €200k MRR within 2.5 years. With 5+ years of experience in Webflow, I’ve launched 100+ projects and supported 150+ companies — including Webflow Enterprise clients like Enpal, Plancraft, and Invicti. My expertise lies in Webflow strategy, building scalable CMS structures and component libraries that empower marketing teams to grow independently without relying on developers. I also bring experience in team building, hiring, and process design to scale agencies and product teams securely. I mentor SaaS founders and marketers who want clarity on Webflow: whether it’s choosing the right platform, understanding feature possibilities, or executing complex builds. My approach is always hands-on, example-driven, and actionable — sharing proven frameworks and concrete feedback from real projects. Based in Hamburg/Berlin but traveling several months a year, I’m passionate about sports, nature, and mountains — and I bring that same energy and drive into the work I do with teams.
Expertise
Conversion rate optimisation
I’ve audited and improved dozens of SaaS and tech websites, focusing on clear messaging, optimized user journeys, and high-impact experiments. My approach combines UX best practices, data insights, and real-world examples to help companies unlock quick wins and long-term CRO gains.
Design / UX
With 5+ years of experience building 100+ Webflow websites, I specialize in turning complex ideas into clean, user-focused designs. I focus on scalable design systems, intuitive user flows, and structures that empower marketing teams to grow conversion-driven websites independently.
Leadership
From the first hire to scaling a 35+ person agency, I’ve built teams, processes, and culture that support sustainable growth. My leadership style balances clarity and accountability with mentorship, helping designers, developers, and PMs thrive while delivering at enterprise scale.
No-code
I’ve built 100+ projects using Webflow and integrated no-code tools to create scalable solutions for SaaS and tech teams. My focus is on leveraging no-code to empower marketing teams, reduce reliance on engineering, and launch high-performing websites and products quickly.
Productized services
As Head of Webflow & Projects at magier, I helped scale a productized design and Webflow subscription service from day one to €200k+ MRR and 35+ team members. I bring deep experience in packaging services, pricing models, and building repeatable processes that scale predictably.