Will Soprano

Hi, I'm William (Will) Soprano. I cut my teeth in startups - working with founders and cofounders to start, build and grow their products and companies. I parlayed all of that experience into roles with Fortune 500 companies. Now I'm building for myself - both in product development and helping companies in SEO, brand development and content marketing. I've experienced the highest highs and the lowest lows professionally, personally and emotionally. I've found a solution to life and life's problems professional and personal, learned how to be reliable. I only share my experiences. I don't (and won't) go on about playbooks, secret sauces, etc. My work and life personal today are grounded in a bedrock of principles which work regardless the platform, model, etc.

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  Artificial intelligence

  Everyone is "Ai powered" these days, huh? I've actually built an Ai application as the product manager. The reality is that the industry isn't new - we've been researching it since the 40's. What's different is two things: 1. The generative nature of the tech 2. Accessibility to the technology

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  Branding

  A brand is not a logo. A brand is the core of a business or product; the thought-work put into deciding what to build, who to build it for, and why it's being built. Let's talk about branding - and brand building - and rebranding :_)

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  Content marketing

  I've built content machines at 3 different organizations and have tried and true methods to scale content marketing regardless of team sizes. Personally I've written content across all platforms - from publications and blogs to on-page website content and company articles.

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  Go to market strategy

  Having launched 5 products in my career, something I've learned is that the core of a successful GTM strategy comes from the thought-work put into the modeling of the product. When we are successful internally we can be successful in launch.

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  Product management

  I've been on 7 product teams - working at the highest and lowest levels, from build to launch and management. Roles I've played on products are strategy, user stories / epics, and developer support.

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  SEO

  I've worked on the web for 15 years - driving traffic using SEO the entire time. On-page SEO, technical SEO, programs and content marketing. I started in publications and have since worked in B2B, B2C, and major brands. My expertise is industry agnostic and I've never had a site de-indexed or harmed during the Ai boom.

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  Technology and tools

  I've stood at the intersection of technology and communication my entire career - whether that's in product, on the web, or within teams / projects. Making technologies and tools work for the respective needs of the above are something I'm adept in and have done so for 15+ years.

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  Airtable

  5 years of experience

  I use Airtables when I have datasets to visualize or move around - Things like structured content from applications / forms / forums. It's also a good partner technology in larger architecture when moving / migrating data.

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  Google Analytics

  15 years of experience

  Google Analytics is a staple in web analytics - every website is touched by the tool. It's evolved into GA4 and with it being a now "new" platform it's still in the infancy stage of a product.

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  Google Analytics Experiments

  15 years of experience

  A good A/B test comes from sound principles of data / analytics. We have to mind the sample size, create a baseline, know what we're testing and with who we're testing it.

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  Semrush

  11 years of experience

  I use SEMrush for both audits and managing SEO for products and services. But how we use the tool is more important than the data it provides... it's especially important to have a keen grasp of foundational web / SEO principles when using tools.

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  Wordpress

  17 years of experience

  I've built and launched more than 40 websites, both custom code and quicker-to-launch Elementor sites. From dev to content - on thorugh demand generation, SEO, and technical marketing like technical SEO, integrations and automation.

• https://www.brainzmagazine.com/post/cognitive-bias-in-tech-embracing-responsibility-in-technological-development
• https://www.brainzmagazine.com/post/how-to-responsibly-implement-ai-marketing-company-strategies
• https://atomicboxes.com/about/will-soprano/