Will Li
Co-founder
Bio
Currently based in Canada, I had lived and worked in China, US and Germany. I've spent the last 10 years working in sales & marketing field for multinational companies. Recently, I'm building a tech startup specialized in pet life. I'm happy to help you with: > Crafting compelling brand narratives > Developing go-to-market strategies > Improving business operations with OKR setting > Optimizing ad campaigns for maximum impact > Enhancing retail customer experiences > Providing industry-specific insights in automotive, retail, and digital advertising sectors > Building a positive team culture
Expertise
Branding
Years of professional experience in B2B and B2C branding from current tech startup brand establishment, Google thought leadership programs, Mercedes-Benz global brand implementations, and served 100+ ad clients.
Career guidance
4-year career mentor experience from my "side hustle"; provided guidance to MBA students, early-stage professionals, people seeking their career change.
Customer success
In my product operations role, I help automobile sector clients doubled their ad conversion rate and significantly reduced cost. Thus, tripled our ad product revenue in 6 months.
Go to market strategy
PMO for Mercedes-Benz first EV model GTM in China market. Prepared the readiness for sales & marketing, retail experience, customer service functions.
Product marketing
5 years experience in advertising platforms marketing ads product and solutions to 100+ clients across industries. Strategic planning, campaign execution and business operations.
Toolkit
Google Ads
7 years of experienceHelping my clients to increase lead-generation efficiency with campaign optimization; Providing insights from campaign reporting, creative testing. Optimizing GTM strategy with campaign insights.