Will Erlandson

At Relevance I undertook a special project as we grew our team to ensure that we were hiring for the right values and cultural alignment, not just technical knowledge. I can suggest interviewing best practices that have helped us with strong employee retention while respecting DEI and making sure that our company culture continued to reflect our values.

Often, content marketing takes place in a silo. If you're blogging just to blog, or creating content with hope as your strategy, let's talk about aligning it. No piece of content should exist in a vacuum; good content starts with the end goal in mind and should interlock with your other efforts; e.g., a podcast should be turned into a blog post, which should be quoted in digital media, and have a backlink to your site.

It took me years to find the habits and thought patterns to bring out the best of me in all aspects of life. Don't wait to focus on this critical component of entrepreneurial and leadership success.

I've led sales at a startup, achieving 50 percent YoY growth during the pandemic. This was in marketing, which was facing significant headwinds during the early pandemic period. Let's chat about how I can help you stay on track, whatever challenges you're facing.

Four-plus years experiences using AHREFS. I've explored the tool thoroughly, but have primarily used it for finding the right keyword opportunities to help organizations grow, tying these to content strategy, press, and other channels.

I've been a PipeDrive user for over 4 years, and have managed Imports, Exports, and Implementations, as well as helping to advise on practices for using PipeDrive within a unique sales process.