Wiktor Sobolak

My core experience revolve around Acquisition and Activation, both in B2B SaaS and B2C consumer products. I can help you with how to shape your acquisition strategy, how creating strong first experience (onboarding), searching Product Market Fit, shaping the funnel (B2B funnel or B2C user journey), segmentation, lead qualification in both product-led companies and marketing-sales led companies. Also, feel free to ask me for Marketing Operations, lead scoring or activation process.

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  Go to market strategy

  At different stages of my career, I have led, participated in, and advised on go-to-market (GTM) strategies for products. This included working on 0 to 1 product-channel fit, as well as product market fit (Vue Storefront, open source, community-led software). Then, from 1 to 10, I worked on crossing the chasm and entering the mass market (Infermedica, B2B MedTech startup). Now, I'm working on scaling acquisition efforts on a product with 100+ million users (DeepL, D2C).

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  Growth marketing

  I've lead Growth Marketing teams from 0 to over $100k in spending per month with 4 people on board. This includes Ads, Marketing automation, lead scoring, creating Marketing-sales funnels, experimentation, funnel optimization, segmentation, and more. I have experience in both B2B SaaS and B2C consumer products.

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  Idea validation

  Building without validation is dangerous. I can help you craft your validation campaign through recruiting your customers, community, product hunt, paid campaigns, or any other way that will confirm if the idea is worth pursuing.

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  Marketing automation

  I have designed and automated several marketing-sales lead funnels for B2B Sales. These funnels include segmentation, automation of MQL/SQL assignment (including rewriting the definition), attribution tracking, combining Outbound and Inbound into a joint funnel, Webinar automations, Lead warming-up campaigns, and more.

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  Product launches

  I can help you with defining your distribution channel, onboarding strategy to build a strong first experience, adjusting the messaging to increase conversion, and preparing an overall product launch strategy (for validating the idea, getting feedback, gaining initial traction, etc.). I have launched a few SaaS products throughout my career, such as Vue Storefront, StorefrontUI, and Sheetsu, and have advised on a few more.

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  Product market fit

  Finding Product Market Fit requires also confirming the Product-Channel Fit - without it, you can't distribute your product and grow. I can help you with both of these problems. I was working on 0 to 1 Product-Channel Fit, as well as Product Market Fit for Series A startup - Vue Storefront (open source, community-led software). I also worked on crossing the chasm and entering the mass market for Series B Infermedica/Symptomate (B2B & B2C MedTech startup).

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  Hubspot

  9 years of experience

  I have designed and automated several marketing-sales lead funnels for B2B Sales. These funnels include segmentation, automation of MQL/SQL assignment (including rewriting the definition), attribution tracking, combining Outbound and Inbound into a joint funnel, Webinar automations, Lead warming-up campaigns, and more.