Waleed Helal

Hello again👋 Thank you for checking out my profile; I'm excited to work with you closely on your challenges and provide you support or guidance in your journey. 🌟 A bit more about myself and my journey I was born and raised in Egypt, graduated with a marketing major from the UK, and now living in the UAE (Dubai). In 2013, I started my career in the banking sector in customer relationship management, focusing on business banking. I then moved to core marketing in the corporate world, managing the marketing for a B2B manufacturing technology business. Then the startup world excited me and drove me to the startups to be heading the growth marketing for a seed-stage fintech startup (I guess you know how much stress, doubts and successes there 🤓) 🌟 What can I help you with? - Build Go-to-market strategies. - Identify & develop ICP (persona). - Build & develop a customer journey map. - Build, manage and optimize the growth funnel. - Evaluate the marketing and growth tech stack. - Build & optimize growth campaigns. - Build and manage a remote team (full-time, part-time and freelancers) - Develop penetration strategy & research for Middle East markets. 🤝 Mentorship: Why am I doing it? Mentorship is a passion more than a skill; since I started mentorship and coaching in 2020, I found myself loving it and loving how I share my knowledge and impact others, which led to great success. I see startups that I mentored driving growth and hitting their numbers and, on the other side, coaching aspiring marketers so they excel and grow in their marketing & growth careers. So far, I have mentored ten startups in the early and seed stages in B2B and B2C with Founder Institute - GCC and In5 Dubai and taught digital marketing to 20+ aspiring marketers through Upgrad Academy & Growth Velocity Academy. If you see that we are a good fit, I would love to be your next mentor to support you in your journey. Feel free to book a meeting, and if you don't see suitable availability, you can message me, and we will find a convenient time together. See you on the other side soon 👋

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  Building a team

  How to build a remote team, whether they are full-time, part-time or freelancers. With my experience, I have managed a team of 7 members, between full-time, part-time and freelancers. We can review details like interviewing, selection, compensation,..etc.

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  Email marketing

  Managed 70+ Email campaigns with different objectives between lead generation, engagement and retention emails. Let's dig into the funnel to understand the customer life cycle and build your next marketing campaign.

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  Go to market strategy

  Building and developing go-to-market strategies; if you launch soon, I can support you with a new market penetration strategy, especially for the Middle East Region.

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  Growth marketing

  Growth is about a shift in your mindset; you need to think of the numbers and data and be data-driven. Let's discuss building a growth mindset and managing growth campaigns.

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  Idea validation

  Idea validation is the most crucial element in building your startup and overseeing its success and how it can scale. I will go through your idea, business model, and value proposition (so you need to have these prepared before the session) and will guide you through some small tests to validate your idea.

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  PPC strategies

  Managing PPC campaigns for budgets between $ 10K and $60K. Let's discuss how I can optimise your campaigns and strategically set bids to achieve your objectives. If your budget exceeds that, some other great mentors specialise in PPC.

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  SEO

  Having a well-crafted SEO strategy is undoubtedly one of the most effective ways to enhance your business growth and increase your revenues. By implementing a solid SEO plan, you can attract more organic traffic to your website, rank higher in search engine results pages, and ultimately drive more conversions.

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  Social media

  Crafting a solid social media strategy is key to fostering meaningful engagement and boosting awareness of your brand or startup. By leveraging the power of social media, you can effectively connect with your target audience and establish a solid online presence. Let's work together to create a winning strategy that will help take your business to the next level.

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  Technology and tools

  I enjoy exploring innovative tools and technologies to enhance my stack. With the advancements in AI, I have been rigorously experimenting with various exceptional tools that have significantly boosted my productivity.

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  ActiveCampaign

  7 years of experience

  Over the course of three years, I've honed my skills in effectively managing drip email campaigns and constructing robust CRM modules.

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  Adobe Analytics

  9 years of experience

  During my previous employment, I had the opportunity to work extensively with Adobe analytics. My experience in this area spans over six years and has equipped me with an in-depth knowledge of the tool.

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  Google Ads

  11 years of experience

  I have been using Google ads for 8 years now and have a strong knowledge of building campaigns and optimising. I'm open to hearing new tactics as well

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  Google Analytics

  12 years of experience

  Ever since I delved into the world of digital marketing, I used Google Analytics. Its insights and data-driven approach have been invaluable in helping me optimize my strategies and achieve my goals.

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  Google Data Studio

  7 years of experience

  GDS is my trusty companion when it comes to reporting. I can't get enough of working with it and presenting data visually appealingly.

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  Hootsuite

  9 years of experience

  I have used Hootsuite for several years in managing, monitoring social media platforms, and exporting reports, which helps in analyzing the platforms.

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  Hubspot

  9 years of experience

  During my time at my previous job, I had the opportunity to gain experience working with HubSpot and all of its various modules. Over the course of two years, I was able to become proficient in utilizing this powerful tool to help streamline various aspects of our organization's operations.

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  LinkedIn

  11 years of experience

  I have been addicted to LinkedIn for personal use and for growth; I am using LinkedIn for creating B2B campaigns, and it's beautiful when you want to reach directly to the decision-makers in niche markets.

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  Microsoft Dynamics CRM

  13 years of experience

  I have gained extensive knowledge and expertise in Microsoft dynamics through my 3-years in the banking sector. It's not easy to go with Dynamics, but it's really powerful.

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  Optimizely

  4 years of experience

  I just started working on optimizely, I would love to see how you are using it and your best practices.

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  Semrush

  6 years of experience

  I love utilizing this tool for SEO - it's perfect for analyzing keywords and conducting competitive analysis. It's been a game-changer for me!

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  Tableau

  4 years of experience

  I recently started learning Tableau beside Google Data Studio and would like to learn more about it from experts.

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  Trello

  6 years of experience

  I've found the perfect project management tool for all my work and personal projects! It's been a game-changer and helps me stay organized and efficient.

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  Zapier

  6 years of experience

  The seamless connection of all tools and processes is the most powerful automation tool I rely on. It unlocks unparalleled efficiency and productivity, allowing me to accomplish more with less effort.

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  Zoho

  5 years of experience

  Currently, I am using Zoho for managing the CRM; I have a solid one year of experience working with all Zoho modules, including CRM, Forms, Campaigns & Social.

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  Banking

  I have 3 years of experience in business banking and have managed a diversified portfolio of SME customers, advising them on the right banking products for their companies to grow.

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  FinTech

  Fintech is the natural evolvement of being a banker. I have been working in the fintech industry for 1.5 years and am still learning.

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  B2B

  Since starting my career, I have worked for B2B businesses, including banking, corporates and startups. I have 12 years of experience managing marketing and growth for B2B industries.

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  Building Material

  I have 6 years of experience in the building materials industry, especially with the door hardware and access controls.

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  SaaS

  Currently managing growth and marketing for a SaaS Fintech startup, I have been in the industry for 1.5 years, have some insights, and am still learning.

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  Event Promotion

  I have 7 years of experience in promoting events and have managed diversified events based on my experience in different industries like Tech, Defence, Construction & Tourism.